Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
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In the wake of its 2011 acquisition by Japanese e-commerce giant Rakuten, ebook retailer Kobo continues to make news. In a phone interview, CEO Mike Serbinis offered a look at the company’s plans and initiatives for the rest of the year. On the heels of Kobo’s plan to set up Kobo “stores within... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
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When World Book Night organizers expanded the book-giving event from the U.K. to the U.S. for 2012 they knew that generating buzz—and understanding—about a program with the goal of giving away 500,000 copies of 30 titles on a single day would be a challenge, given the limited budget available.... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-13 00:00:00 UTC ]
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Publishing companies typically incorporate publishing and marketing departments into their business models. February Partners, however, is doing things a little differently: the Manhattan boutique book publicity and marketing firm founded in the fall of 2010 by two industry veterans has just... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-06 00:00:00 UTC ]
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Red magazine is launching the Red Book Club and doubling the amount of space it dedicates to... Continue reading at The Bookseller
[ The Bookseller | 2012-04-02 00:00:00 UTC ]
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Associated Press - Three of Christopher Hitchens' most contentious books are coming back into print, and debuting in digital form.Twelve, an imprint of the Hachette Book Group, announced Thursday that books on three of Hitchens' favorite enemies—Bill Clinton, Henry Kissinger and Mother... Continue reading at Crains New York
[ Crains New York | 2012-03-02 00:00:00 UTC ]
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The vice-president of the Chartered Institute of Library and Information Professionals [CILIP],... Continue reading at The Bookseller
[ The Bookseller | 2012-03-02 00:00:00 UTC ]
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Waterstones has brought its 3 for 2 offer back for one week, but only on children’s books... Continue reading at The Bookseller
[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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Cambridge University Press chief executive Stephen Bourne is to step down from his post in April... Continue reading at The Bookseller
[ The Bookseller | 2012-01-18 00:00:00 UTC ]
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Waterstones has launched a "book club" promotion, with the strapline: "Books you... Continue reading at The Bookseller
[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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"The TV Book Club" returns to More4 on Sunday 29th January with author S J Watson's... Continue reading at The Bookseller
[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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Harper has scored two of the eight spots in Richard & Judy's Spring Book Club, with the... Continue reading at The Bookseller
[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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"The TV Book Club" returns to More4 on Sunday 29th January with author S J Watson's... Continue reading at The Bookseller
[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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Written By: Philip Stone and Charlotte Williams Publication Date: Wed, 09/11/2011 - 15:54 Martina Cole has become the first British female adult-audience novelist to surpass the £50m sales mark since records began. Thanks to the solid sales of her 18th thriller, The Faithless (Headline), which... Continue reading at The Bookseller
[ The Bookseller | 2011-11-09 00:00:00 UTC ]
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Rachael Stilwell, publishing director of Haymarket's Brand Republic and Meetings & Travel Group, is stepping down from the company after 17 years. Continue reading at Media Week
[ Media Week | 2011-11-02 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 03/10/2011 - 08:12 Scrapping Waterstones 3-for-2 offer will make customers focus more on books rather than price, the retailers m.d James Daunt has said. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-03 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 29/09/2011 - 09:37 Titles by Roald Dahl, Rod Campbell and Janet and Allan Ahlberg are included in the selection for the third Richard and Judy's Children's Christmas Book Club, launched today in W H Smith stores. The 12 Richard and Judy... Continue reading at The Bookseller
[ The Bookseller | 2011-09-29 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 21/09/2011 - 12:01 Square Peg editorial director Rosemary Davidson has been promoted to publishing director. Davidson joins Random House in 2007 from Bloomsbury and set up Square Peg in 2008, concentrating on eclectic and commercial non-fiction... Continue reading at The Bookseller
[ The Bookseller | 2011-09-21 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 20/09/2011 - 12:23 Maria Curman is to leave her post as chief executive of Swedish publisher Bonnier Books at the end of 2011 after 10 years. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-20 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 19/09/2011 - 14:24 A Game of Thrones author George RR Martin has become the latest author to sell one million copies of his books for the Amazon Kindle. Martin joins Stieg Larsson, James Patterson, Nora Roberts, Charlaine Harris, Lee Child,... Continue reading at The Bookseller
[ The Bookseller | 2011-09-19 00:00:00 UTC ]
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Written By: Lisa Campbell, Graeme Neill and Charlotte Williams Publication Date: Wed, 31/08/2011 - 18:15 Publishers and trade figures have broadly reacted positively towards the scrapping of Waterstones 3-for-2 promotion. As The Bookseller revealed earlier today [31st August], the offer is... Continue reading at The Bookseller
[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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