Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
News tagged with:
#upcoming launch
#nielsen
Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has... Continue reading at The Guardian
[ The Guardian | 2015-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#david lagercrantz
#lisbeth salander
#dragon tattoo
#harper lee
#australian publisher
#advertising purposes
#hachette australia
The San Diego Comic-Con once again hosted 130,000 avid pop culture fans, and amid the excitement a great deal of publishing news was announced. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#great deal
#publishing news
Women's magazine publisher Meredith Corp. has acquired Grocery Server, a digital firm that powers location-based ads for food and retail brands. Grocery Server was founded in 2008 as an ad platform that pulls location data from grocery stores and CPG brands into ads on publishers' websites.... Continue reading at AdWeek
[ AdWeek | 2015-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#martha stewart
#latest piece
#fit pregnancy
#american media
#branded content
Harper Lee’s unexpected companion novel to To Kill a Mockingbird has bookshops readying for huge salesRead the first chapterListen to an extract read by Reese WitherspoonFirst chapter review: A beguiling journey into the pastSix months ago, it was a book the literary world would have laughed off... Continue reading at The Guardian
[ The Guardian | 2015-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harper lee
#beguiling journey
#literary world
#harry potter
#deathly hallows
Premium publishers have been pushing the idea of selling ads based on attention time, saying that the longer people spend on a site, the more value there is for advertisers. But some ad buyers aren’t biting. Too few publishers are selling this way. For some advertisers, the goal isn’t to be in... Continue reading at Digiday
[ Digiday | 2015-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#premium publishers
#ad buyers
#goal isn
#long time
Harper Lee’s highly-anticipated forthcoming novel Go Set a Watchman (William Heinemann) will be BBC Radio 4’s "Book at Bedtime" and the Guardian Bookshop’s inaugural Bookshop Book of the Month. The marketing and publicity campaign for the book, which is released on Tuesday 14th July, features... Continue reading at The Bookseller
[ The Bookseller | 2015-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publicity campaign
#harper lee
Baker & Taylor this week announced that it has released a new “all-in-one” mobile app for library users. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#baker taylor
#week announced
#mobile app
#library users
Amazon is launching Prime Day, "a new global shopping event, offering more deals than Black Friday", open solely to members of its Prime service. The first such day will be held on Wednesday 15th July and will offer customers in the UK, US, Spain, Japan, Italy, Germany, France, Canada and... Continue reading at The Bookseller
[ The Bookseller | 2015-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lightning deals
#black friday
#prime service
#offer customers
A few years ago, Foursquare, Yelp and Groupon seemed to be booming with brands and consumers, painting a pretty lucrative picture of the future of local advertising. Fast-forward to today—Yelp is reportedly up for sale, Foursquare's growth has stalled, and the daily-deal market has burned out. ... Continue reading at AdWeek
[ AdWeek | 2015-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#location-based ads
#forrester research
#drive sales
The tech giant is targeting YouTube's clients with a new ad revenue sharing program for video publishers.Facebook has just made another change to its burgeoning video advertising business. Effective today, Facebook is testing out sharing video ad revenue with video partners. The move is similar... Continue reading at Fast Company
[ Fast Company | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tech giant
#video publishers
#effective today
Facebook's shiny logo isn't all that's new for the social network today: The outfit's also announced how it plans to split video ad revenue with publishers. Like YouTube, Facebook will give content creators 55 percent of ad revenue and keep the rest,... Continue reading at Engadget
[ Engadget | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad dollars
#video creators
#ad revenue
The National Literacy Trust (NLT) and Bloomsbury have teamed up to launch a poetry prize. The Poetry Prize 2015 is open to poems of any type, from sonnets to free verse to rap, that are a maximum of 16 lineslong. The competition costs £8 to enter a first poem, and £4 for any subsequent... Continue reading at The Bookseller
[ The Bookseller | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bloomsbury titles
#poetry prize
#free verse
Social network already has 4bn views a day of its native clips, but helping their creators to make money is its next ambitionVideos uploaded directly to Facebook are watched more than 4bn times a day according to the social network. Now it wants their uploaders to be able to make money from... Continue reading at The Guardian
[ The Guardian | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook users
#make money
#4bn times
#partner publishers
Amazon UK has launched Prime Now in London, which will allow customers in the capital to receive purchases within one hour of ordering them. Only Amazon Prime members are eligible for the service, in a further move to encourage customers to sign up to the £79-a-year membership. Continue reading at The Bookseller
[ The Bookseller | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#encourage customers
#amazon uk
Every year we get questions and comments from publishers wondering why certain books were not included, and this year one such omission drew the attention of an author, Bill O’Reilly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-01 00:00:00 UTC ]
More news stories like this |
On the same day as Apple Inc.'s release of its much-anticipated Apple Music streaming service, a federal court upheld a ruling Tuesday that states the company illegally conspired with book publishers to drive up prices for ebooks to compete against Amazon.com Inc., USA TODAY reported. The... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple launches
#fix prices
#circuit court
#book publishers
#music service
#company maintains
Print advertisers cut 8.7 percent of spending. The post Magazine Ad Spend Down In Q1 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-30 00:00:00 UTC ]
More news stories like this |
In the first half of 2015, 52 print magazines launched and 21 shut down, and—in a demonstration of the volatility of print media and the willingness of publishers to throw titles against the... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print media
After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same. In a presentation at Cannes Lions this week, Facebook's chief product officer Chris Cox showed ad buyers mock-ups of a new mobile format that takes over a screen... Continue reading at AdWeek
[ AdWeek | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv budgets
#advertisers today
#content users
#chris tuff
Harlequin is offering its readers in the US and Canada rewards such as autographed books via a new rewards programme. Readers can sign up to Harlequin My Rewards via the dedicated website www.harlequinmyrewards.com and earn rewards by buying books or sharing book information, including book... Continue reading at The Bookseller
[ The Bookseller | 2015-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rewards programme
#buying books