Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'

[ AdWeek | 2023-01-04 12:00:00 UTC ]
News tagged with: #upcoming launch #nielsen

Other Publishing stories related to: 'Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement'


Ursula K Le Guin launches broadside on Amazon's 'sell it fast, sell it cheap' policy

Fantasy author accuses the online giant of using its market dominance ‘to control what we write and what we read’The grande dame of fantasy Ursula K Le Guin has weighed in forcefully to the debate about Amazon’s role in publishing. In a blogpost on the site Book View Cafe, entitled “Up the... Continue reading at The Guardian

[ The Guardian | 2015-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online retailer #current market


Lonely Planet Has Plenty of Company with New Magazine Launch

Travel quarterly to debut in September with 450,000 circ. The post Lonely Planet Has Plenty of Company with New Magazine Launch appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lonely planet


Windham-Campbell Prizes, Yale to Launch 'Why I Write' Series

Yale University Press will publish the Windham-Campbell Prizes's annual keynote addresses in a new series titled "Why I Write.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-03 00:00:00 UTC ]
More news stories like this |


Intel announces new fifth-generation 'Broadwell' Core i7, i5 processors

Computex 2015 is well underway. So far, we have talked about the most-interesting new products that ASUS and SanDisk have unveiled, taking a look at Transformer Book T100HA, EeeBook E403SA, ZenWatch 2, and the Extreme 900 portable SSDs. And now it is Intel's turn to woo us with its new products.... Continue reading at Betanews

[ Betanews | 2015-06-02 00:00:00 UTC ]
More news stories like this |


ASUS announces Transformer Book T100HA Windows 10 tablet, and $299 Chromebook competitor

With Windows 10 becoming available to consumers as early as July 29, manufacturers are rushing to announce their first products powered by Microsoft's upcoming operating system. Lenovo unveiled its business-oriented ThinkPad 10 slate last week, and now it is ASUS' turn to join the Windows 10... Continue reading at Betanews

[ Betanews | 2015-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #closest competitor


James Patterson launches Hachette US kids' imprint

At Book Expo America in New York today (Friday 29th May), Hachette Book Group c.e.o. Michael Pietsch, Little, Brown publisher Reagan Arthur, and bestselling author James Patterson are announcing the launch of “jimmy patterson,” a children’s imprint which "aims to save lives" by making kids into... Continue reading at The Bookseller

[ The Bookseller | 2015-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michael pietsch #save lives #lifelong readers


Literary-themed club night launched

A new literary-themed East London club night, called Late Night Library Club, is being launched, with the first event celebrating Sarah Waters’ Tipping the Velvet (Virago). Late Night Library Club has been set up by the team behind The Amy Grimehouse cinema and arts club night that celebrates... Continue reading at The Bookseller

[ The Bookseller | 2015-05-29 00:00:00 UTC ]
More news stories like this |


Fall 2015 Religion & Spirituality Announcements: Choosing Your Religion

Each fall, religion and spirituality publishers bring out a bounty of books for gift giving, course adoption, and general reading pleasure, as days grow short and life moves indoors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
More news stories like this |


Launch of Open Access UCL Press

University College London will next week launch UCL Press, the first “fully Open Access university press in the UK”. The in-house publishing arm, which will launch on 4th June, will focus on scholarly monographs, textbooks and journals. It will make all its books, journals and monographs freely... Continue reading at The Bookseller

[ The Bookseller | 2015-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scholarly monographs


Authors Guild Announces 'Fair Contract' Initiative

At this year's BookExpo America, the Authors Guild is rolling out its Fair Contract Initiative, a series of commentaries it will publish in the coming months that take a "fresh look at the standard book publishing contract." Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookexpo america #authors guild #coming months


PW Launches 'Publishing Luminaries' Awards

The awards will identify and celebrate talented young members of the U.S. publishing community, and bring recognition to them on a global stage. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pw launches #publishing community #global stage


BEA 2015: Launching Voyagers

In the Voyagers novels, there aren’t any Klingons to be found: it’s kids who are boldly going forth and discovering strange new worlds—and readers can come along. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
More news stories like this |


7 Ways to Get People to Share Your Snapchat Messages, Even Ads

Snapchat has been a lot more ad friendly of late. It still lacks some features brands love—giving users an easy way to follow their accounts and like their content, for instance—but it finally implemented the ability to share. Sharing is limited to the Discover section, where 12 digital... Continue reading at AdWeek

[ AdWeek | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media partners


Emerging writers prize launched by Hachette and Guardian Australia

$10,000 award in memory of publisher Matthew Richell announced at Emerging Writers’ festival in Melbourne, which will also be a partner on the prizeA new Australian literary award has been established in memory of Matthew Richell, the Sydney publisher who died in a surfing accident in 2014 at... Continue reading at The Guardian

[ The Guardian | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emerging writers #surfing accident #richell prize #jointly launched #richell family #opening night


Brands to Publishers: Let Us Check Your Viewability Rates or We'll Stop Buying Ads

Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age

[ Advertising Age | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #check google #ad viewability #chief concern #buying online


Harlequin Launches Audio Imprint

Harlequin and HarperCollins Publishers announced the launch of Harlequin Audio, a new audio imprint for Harlequin titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harlequin audio #audio imprint


How digital publishers measure their influence

Press mentions and scoops used to be the coin of the realm for publishers. But with the rise of social media and the ability to measure more, the yardsticks have changed. Six publishers including Quartz, Business Insider and The Daily Dot told us that they look at data like engagement and social... Continue reading at Digiday

[ Digiday | 2015-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #influence appeared #business insider #social sharing #daily dot


Hoopla Launches E-book, Comics Service for Libraries

Midwest Tape, which distributes various media to libraries, has announced the roll-out of its new ebook offerings through its hoopla platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #midwest tape #ebook offerings #hoopla platform


Book club campaign for Baileys Prize

The Baileys Women’s Prize for Fiction has launched #ThisBookClub, a campaign to “celebrate the diversity of the modern day book club and the myriad ways that novels can bring people together”. The prize is partnering with fashion retailer Whistles and city bar chain All Bar One to deliver a... Continue reading at The Bookseller

[ The Bookseller | 2015-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #baileys prize #novels written #baileys women #inspirational women #bring people


Octopus to launch food and drink festival

Octopus Publishing Group is to launch a food and drink festival at London’s Southbank Centre this year, featuring authors including Marco Pierre White, Sabrina Ghayour and Gizzi Erskine. Cookbook Confidential: The Food & Drink Festival will be held on Saturday 5th September and feature... Continue reading at The Bookseller

[ The Bookseller | 2015-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #drink festival #southbank centre #sabrina ghayour #gizzi erskine #cookbook confidential #official bookseller