Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Mills & Boon, Kobo and W H Smith are launching a Romance Writing Life competition, offering authors the chance to win a book deal with Mills & Boon, ebook promotions from Kobo and in-store support from W H Smith. Entrants must submit a synopsis of their novel and its first chapter via... Continue reading at The Bookseller
[ The Bookseller | 2015-04-15 00:00:00 UTC ]
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Nielsen has signed an agreement with Chinese retail tracking service Openbook to share data on the international book market. The collaboration will increase the flow of information between the Chinese book market and those in the US and UK, with Openbook publishing weekly overall and... Continue reading at The Bookseller
[ The Bookseller | 2015-04-14 00:00:00 UTC ]
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Springer has developed a new platform, Bookmetrix, to offer title and chapter level metrics across all of their books. Bookmetrix has been developed in partnership with Altmetric. The data captured on Bookmetrix is displayed on the book pages of Springer's content platform SpringerLink and... Continue reading at The Bookseller
[ The Bookseller | 2015-04-14 00:00:00 UTC ]
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GroupM and Conde Nast caught a lot of people off-guard when the publisher agreed to only charge the media agency's clients for ads that were guaranteed to are entirely viewable by comsumers, a tougher stance than the industry was pushing. "I got emails from all of my peers in the industry... Continue reading at Advertising Age
[ Advertising Age | 2015-04-14 00:00:00 UTC ]
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Comics had an "explosive" launch on Scribd's subscription ebook platform in February. And here's an exclusive look at who's using the service and what they're reading. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-13 00:00:00 UTC ]
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Oyster has launched an online ebook store in the US. The subscription company, which started out in September 2013 charging $9.95 a month for unlimited ebooks, has now expanded into online retail, launching an ebook store where customers can pay for individual titles. While only S&S,... Continue reading at The Bookseller
[ The Bookseller | 2015-04-09 00:00:00 UTC ]
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Stream Con NYC will take place from from October 30 to November 1 at the Jacob K. Javits Center. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-09 00:00:00 UTC ]
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The Christophers has announced winners of its 2015 awards, including 11 books for adults and children that 'affirm the highest values of the human spirit.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-08 00:00:00 UTC ]
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Chronicle Books and Top Partners,a company owned by the same corporation that operates Tsutaya Mega bookstore chain, to open Chronicle Books Japan boutiques in 25 of its stores this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-08 00:00:00 UTC ]
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Despite struggles in the past, the publisher is continuing its efforts on the newsstand. The post Bauer Launches Christian Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-08 00:00:00 UTC ]
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The Holy Grail in the publishing world is to harness our ability to maintain a direct relationship with our customers when using various third-party data providers and applications. Publishers such as us – The Columbus Dispatch & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-07 00:00:00 UTC ]
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Sometimes not even a single picture is enough for advertisers to convey their message.That's why Instagram added a new ad unit last month designed as a digital analog to the multi-page print magazine spread. In each so-called carousel ad, advertisers can include up to four photos that people can... Continue reading at Advertising Age
[ Advertising Age | 2015-04-07 00:00:00 UTC ]
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A new European Commission-funded project will study whether or not reading digitally changes people’s comprehension of the text they consume. The Evolution of Reading in the Age of Digitisation (EREAD) research will launch next week in Ljubljana, Slovenia, and carry on until autumn 2017 at... Continue reading at The Bookseller
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
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#reading digitally
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BuzzFeed is going literary. The ever-growing media company launched BuzzFeed Books in December of 2013, and this year it is launching several projects under new Literary Editor Saeed Jones. First up is the BuzzFeed Emerging Writers Fellowship pr ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-03 00:00:00 UTC ]
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Writer Abiola Bello and publicist Helen Lewis will launch The Author School, a “creative and innovative new community for aspiring, self-published and published authors”, during London Book Fair. The school will involve classes, workshops, one-to-one tutorials and online courses, with the first... Continue reading at The Bookseller
[ The Bookseller | 2015-04-02 00:00:00 UTC ]
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France's Syndicat National de l’Edition (SNE) has launched a social media campaign to encourage readers to support the fight for a lower VAT on ebooks. The post #ThatIsNotABook: How to Campaign to Lower European Ebook VAT appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-02 00:00:00 UTC ]
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By Ellen Harvey I t's difficult to discuss the future of the publishing business without at some point mentioning the words "mobile" and "video." Mobile devices have become the medium of choice for consuming... Continue reading at Publishing Executive
[ Publishing Executive | 2015-04-01 00:00:00 UTC ]
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Medium -- the publishing platform founded by the guys who started Twitter -- is getting more aggressive in its bid to attract brand advertising dollars. The site just raided digital publisher Vox Media, hiring Joe Purzycki, the company's head of ad sales, to lead brand partnerships at... Continue reading at Advertising Age
[ Advertising Age | 2015-03-31 00:00:00 UTC ]
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We asked attendees at last week’s Digiday Publishing Summit to come clean on their ability to face up to the threat of ad fraud. Here’s how well they’re coping with bots, how big of a threat ad fraud will be in the next 12 months and more. Sponsor content by Distil Networks. The post From bots... Continue reading at Digiday
[ Digiday | 2015-03-28 00:00:00 UTC ]
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UK publishers sold £2.2 billion of books in 2004, with ebooks accounting for nearly half UK fiction sales—though print in other categories proved resilient. The post Nielsen’s BookInsights: UK Publishers Sold £2.2 Billion in 2014 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-27 00:00:00 UTC ]
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