Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Publishers are ambivalent about uploading their video to Facebook’s native player, as the social network has yet to reveal how it will enable them to monetize that video. While most publishers are playing by the rules, one publisher isn’t waiting around, though. NewsBeat Social, a Portland,... Continue reading at Digiday
[ Digiday | 2015-04-30 00:00:00 UTC ]
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Just one year after rebranding from Glam Media, Mode Media is bringing all of its brands together on one site where it hopes to build the "largest native feed distribution platform outside of Facebook." At its second Digital Content NewFronts presentation today, Mode unveiled its new... Continue reading at AdWeek
[ AdWeek | 2015-04-29 00:00:00 UTC ]
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Tolino, a German alliance of booksellers, launched a self-publishing platform, Tolino Media, which has already attracted notable, self-published authors in Germany. The post Tolino Launches Self-Publishing Platform in Germany appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-29 00:00:00 UTC ]
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The Digital News Initiative is likely to be seen as an attempt for Google to improve its image after recently being accused of anti-competitive behaviourGoogle is to admit to making mistakes in working with news organisations as it announces a new digital partnership with eight European... Continue reading at The Guardian
[ The Guardian | 2015-04-28 00:00:00 UTC ]
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The city of Incheon and the Frankfurt Book Fair will organize the Incheon EduContent Fair on November 12-15, 2015, to focus on education in Asia The post Frankfurt Book Fair Announces Incheon EduContent Fair 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-28 00:00:00 UTC ]
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Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat and Facebook lure advertising dollars away from TV with new video options, smaller ad companies are following suit. A GIF showing the new video... Continue reading at AdWeek
[ AdWeek | 2015-04-28 00:00:00 UTC ]
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Over the next two weeks, some of the biggest Internet companies and publishers will showcase their original programming in an annual attempt to attract advertising dollars. The events, taking place in New York under the banner of the Digital Content ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-27 00:00:00 UTC ]
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Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying... Continue reading at Advertising Age
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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A Q&A with James Oseland, EIC, and Ellen Carucci, publisher, of the new eco-lifestyle magazine. The post Past, Present, Future: Behind the Launch of Rodale’s Organic Life appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-24 00:00:00 UTC ]
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Penguin Random House in the US has launched a new consumer-facing website under a unified branding. Continue reading at The Bookseller
[ The Bookseller | 2015-04-23 00:00:00 UTC ]
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Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to help target ads and connect brands with people online more effectively, according to sources familiar with the plans. ... Continue reading at AdWeek
[ AdWeek | 2015-04-23 00:00:00 UTC ]
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The Federation of European Publishers has launched a petition to promote the importance of copyright. Continue reading at The Bookseller
[ The Bookseller | 2015-04-22 00:00:00 UTC ]
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Facebook's tentacles are reaching deeper into the publishing ecosystem. One of its newest tools, interest targeting, lets publishers target their content on Facebook to fans of niche communities like sports or TV shows. The tool is showing results for publishers like The New York Times, which is... Continue reading at Digiday
[ Digiday | 2015-04-20 00:00:00 UTC ]
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Alma Books is launching a children’s and YA list of classic and translated titles and is hiring illustrators such as Axel Scheffler and Chris Mould. Alessandro Gallenzi, co-publisher at Alma, will launch 10 titles this September and 25 next year under the Alma imprint, and says the list is a... Continue reading at The Bookseller
[ The Bookseller | 2015-04-18 00:00:00 UTC ]
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Radio Times magazine will host an annual festival celebrating the links between books, radio and television. The inaugural festival will take place at Hampton Court Palace from 24th–27th September. The festival aims to raise awareness of the fact that many TV and radio programmes are based on... Continue reading at The Bookseller
[ The Bookseller | 2015-04-17 00:00:00 UTC ]
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Independent booksellers name their favorite handsells, as well as "indie champions," Neil Gaiman and Amanda Palmer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
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The Independent Publishers Guild is to launch a charitable body aimed at improving the skills and business practices of its members. The IPG Foundation will fund a series of programmes including one-on-one mentoring, leadership coaching, apprenticeships and “a whole package of professional... Continue reading at The Bookseller
[ The Bookseller | 2015-04-16 00:00:00 UTC ]
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Booktrust has announced the second round of authors appearing at this year’s Young Adult Literature Convention (YALC), including Darren Shan, Sally Green and Kevin Brooks. Booktrust announced the names of 13 new authors taking part at a London Book Fair seminar entitled YALC: Ten Things We... Continue reading at The Bookseller
[ The Bookseller | 2015-04-16 00:00:00 UTC ]
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A racy novel picking up attention at the London Book Fair has officially been set as the launch title of the new adult fiction imprint at Bonnier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-15 00:00:00 UTC ]
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Mills & Boon, Kobo and W H Smith are launching a Romance Writing Life competition, offering authors the chance to win a book deal with Mills & Boon, ebook promotions from Kobo and in-store support from W H Smith. Entrants must submit a synopsis of their novel and its first chapter via... Continue reading at The Bookseller
[ The Bookseller | 2015-04-15 00:00:00 UTC ]
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