Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'

[ AdWeek | 2023-01-04 12:00:00 UTC ]
News tagged with: #upcoming launch #nielsen

Other Publishing stories related to: 'Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement'

Octopus to launch food and drink festival

Octopus Publishing Group is to launch a food and drink festival at London’s Southbank Centre this year, featuring authors including Marco Pierre White, Sabrina Ghayour and Gizzi Erskine. Cookbook Confidential: The Food & Drink Festival will be held on Saturday 5th September and feature... Continue reading at The Bookseller

[ The Bookseller | 2015-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #drink festival #southbank centre #sabrina ghayour #gizzi erskine #cookbook confidential #official bookseller

Publishers Willing to Give Facebook Their Articles, but Not Their Ad Sales

Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News... Continue reading at Advertising Age

[ Advertising Age | 2015-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #give facebook #sell ads #ad sales #national geographic

Lonely Planet to Launch Mag in U.S.

The inaugural issue of the magazine, to be a quarterly, will be available in print and digital beginning September 2, circulated to 450,000. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lonely planet

The Week announces 100,000 giveaway for 20th anniversary

Dennis Publishing weekly magazine to be handed out for free on Friday in London, Manchester, Edinburgh, Leeds, Bristol and BirminghamThe Week is to give away 100,000 free copies on Friday to mark its 20th anniversary in the largest sampling campaign the weekly news digest’s history.Copies of the... Continue reading at The Guardian

[ The Guardian | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #20th anniversary

At Times, L'Oréal Is Getting 90% Video Ad View Rates

L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on. Mediabong—which is announcing a $5 million Series B round of funding today—said it achieved a 90 percent "video-through rate" for L'Oréal in a recent five-week ad campaign across various publishers.... Continue reading at AdWeek

[ AdWeek | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #land rover #hot topic #digital advertising #video ads

Agency view: The (few) publishers that get mobile ads right

Publishers get a bad reputation for their mobile ads, which often intrude on or confuse the user. But some get it right, say agencies. BuzzFeed's ads mirror the site's shareable editorial content. Mashable, ESPN and NY magazine strike a good balance of content to ad space. The Weather Company... Continue reading at Digiday

[ Digiday | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads #ad space #weather company

NBC Pulls Facebook Post After Sneaking in an Ad for Subway

As Facebook looks to turn itself into a bona fide video platform, it's tightening its rules on what publishers can and cannot post. Clips with ads not sold by Facebook are not allowed, something NBC learned the hard way today. Yesterday afternoon, NBC posted a three-minute video from the latest... Continue reading at AdWeek

[ AdWeek | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest episode #universal pictures #video content

A Fifth of Time Inc.'s Ad Revenue Now Comes From Digital

Time Inc., the nation's largest magazine publisher, now generates 20% of its ad revenue through digital sales, the company said today.The company sold $73 million worth of digital ads in the first quarter, up 1% over the quarter a year earlier, Time Inc. executives told Wall Street investors as... Continue reading at Advertising Age

[ Advertising Age | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenue #year earlier #money magazines #mexican magazines #print publisher #executive team #earnings call

National Book Foundation Announces Innovations in Reading Prize

The National Book Foundation has awarded $10,000 to Reach Incorporated for its annual Innovations in Reading Prize. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading prize

News Corp profits halve after weak newspaper ad sales

Rupert Murdoch group, which publishes Sun, Times and Wall Street Journal, partly blames currency fluctuations, as book publishing division reports growthRupert Murdoch’s News Corp has seen a 52% year-on-year fall in its third-quarter profits as its newspaper advertising revenue continued to... Continue reading at The Guardian

[ The Guardian | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles include #currency fluctuations

EC announces e-commerce competition inquiry

The European Commission has announced an antitrust competition inquiry into the e-commerce sector in the European Union, as part of 16 initiatives on a digital single market to be delivered by the end of next year. The inquiry “will allow the Commission to identify possible competition concerns... Continue reading at The Bookseller

[ The Bookseller | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european commission #e-commerce sector #european union

Women's lifestyle site rides native-ad trend to the bank

During the past year, native advertising has gone from being the girl traditional publishers wanted to date but worried would hurt their reputation, to the trophy wife whom they always want by their... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising

LéaLA Announces Lineup

LéaLA, the Spanish-language book fair, returns to the Los Angeles Convention Center from May 15 to 17, with a diverse literary and cultural program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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The International New York Times Chinese Monthly Launches in Hong Kong and Macau

The International New York Times (NYTimes.com) and The New York Times’ Chinese website (cn.NYTimes.com) today published the first edition of the International New York Times Chinese Monthly, a print publication that presents news, opinion a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hong kong #print publication

Stolper to lead Nielsen Book

Nielsen has promoted Jonathan Stolper to senior vice president and m.d. of Nielsen Book. Stolper will take on the global leadership of Nielsen Book, as current president Jonathan Nowell is stepping down. Stolper, who is currently senior v.p of Nielsen’s US book business, said: “I am thrilled to... Continue reading at The Bookseller

[ The Bookseller | 2015-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen book #book business

BEA 2015: China to Launch Largest Guest of Honor Exhibit in BEA’s History

China is the guest of honor at the 2015 BookExpo America’s Global Market Forum, and its delegation will include more than 100 of the most important Chinese publishing houses and groups. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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Lincolnshire library campaigners urge minister to intervene

Library campaigners in Lincolnshire are continuing their fight against council cuts, submitting new evidence to the secretary of state urging them to intervene in the council's decision. Continue reading at The Bookseller

[ The Bookseller | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #council cuts #library campaigners

Cover Ads: Buzzy, But Not Common

The practice still courts controversy, but only about 13 percent of magazines tracked ran cover ads in the last 12 months. The post Cover Ads: Buzzy, But Not Common appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-04-30 00:00:00 UTC ]
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How one publisher is working around Facebook’s pre-roll ad ban

Publishers are ambivalent about uploading their video to Facebook’s native player, as the social network has yet to reveal how it will enable them to monetize that video. While most publishers are playing by the rules, one publisher isn’t waiting around, though. NewsBeat Social, a Portland,... Continue reading at Digiday

[ Digiday | 2015-04-30 00:00:00 UTC ]
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Netflix Just Announced Its Green Eggs and Ham Series in the Most Seussian Way

A Dr. Seuss classic is coming to streaming TV as a 13-episode animated series. Green Eggs and Ham, based on the children's book first published in 1960, is coming to Netflix—though sadly not until 2018. Executive producer Ellen DeGeneres says the project "combines two of my favorite things: Dr.... Continue reading at AdWeek

[ AdWeek | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #worldwide fame #original content #perfect fit #amazing stories