Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading >> [ Source: AdWeek | 2023-01-04 12:00:00 UTC ]
Harlequin has announced the upcoming launch of Hanover Square Press, a new imprint publishing general fiction, narrative history, journalism, and memoir starting in January 2018. Continue reading >> [ Source: Publishers Weekly | 2017-03-08 00:00:00 UTC ]
Mike Darcey says relying on online ads as main revenue stream is risky in market containing rivals such as Google and FacebookNews UK chief executive Mike Darcey has called the Guardian and Daily Mail digital "minnows" – despite the publishers' boasting a combined monthly online readership of... Continue reading >> [ Source: The Guardian | 2014-03-05 00:00:00 UTC ]