Pinterest Makes It Easier for Brands to Post Pins, Buy Ads

Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying to make both efforts easier.The company has created a program for Pinterest-sanctioned marketing technology companies to offer tools for marketers to manage their Pinterest accounts.These tools would enable brands to schedule when pins should publish, for example, or secure internal approvals to publish pins without a mess of emails and phone calls. They could also monitor the best times of day for a brand to pin something. Another likely tool, incorporating Pinterest into social publishing dashboards that also plug into other social networks like Facebook and Twitter, would let a brand sync its posts across all of its social accounts. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-04-27 00:00:00 UTC ]

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Amazon adds clip sharing to the Prime Video app on iOS

The next time you're watching a show on Prime Video and there's a moment that leaves you crying, laughing or feeling wowed, you might be able to share a clip of it with your friends. Prime Video users in the US can now try a clip feature on iOS.Perhaps due to rights issues, the feature is... Continue reading at Engadget

[ Engadget | 2021-11-11 20:31:33 UTC ]
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Generational Marketing Myths from Boomers to Gen Z

For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at Advertising Age

[ Advertising Age | 2020-04-14 14:00:00 UTC ]
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LinkedIn Engagement Tactics from Forbes’s Social Media Director

Long maligned as the domain of headhunters and contrived self-promoters, LinkedIn has a tendency to serve as an afterthought in publishers' social strategies, a platform familiar enough to be acknowledged but far less important than Facebook, Instagram or Twitter. Yet unlike those platforms,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-12 17:31:13 UTC ]
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The (Quiet) Death of a Legendary Parisian Bookstore

When it was announced that the legendary bookshop Le Pont Traversé would definitely close down on the 31st of December in Paris, many French TV stations put in phone calls and tried to convince Josée Comte-Béalu to do a filmed interview. She refused every single one of them. “They are like... Continue reading at Literrary Hub

[ Literrary Hub | 2019-12-20 09:48:10 UTC ]
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How Publishers Are Using Data to Transform Their Marketing Operations

Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
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If anyone can give us a real Facebook alternative, it’s Apple

You’d like to leave Facebook, but there’s nowhere to go. A new social network from a company with a proven reputation for privacy isn’t such a crazy idea. Facebook is so big, and its reach so wide, that few rival networks even get out of the starting gates, much less gain the critical mass of... Continue reading at Fast Company

[ Fast Company | 2019-05-21 09:00:08 UTC ]
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The Guardian view on extremism online: who will guard the watchdogs? | Editorial

The social media advertising giants of the web have great power. When they admit this, they will come under pressureThe decision by Facebook to ban six prominent figures of the alt-right movement, along with Louis Farrakhan, from both Facebook and its subsidiary Instagram, is a significant... Continue reading at The Guardian

[ The Guardian | 2019-05-05 00:00:00 UTC ]
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US Representative calls for civics-focused social networks

In an article published today in TechCrunch, US Representative Rick Crawford called for a change in how elected officials engage with their constituents on social networks. He compared current options like Facebook and Twitter to a constituent trying... Continue reading at Engadget

[ Engadget | 2017-12-29 00:00:00 UTC ]
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Get 'Smart Work -- How to Boost Your Productivity in 3 Easy Steps' ($10 value) FREE for a limited time

Are you drowning in constant emails, phone calls, paperwork, interruptions and meeting actions? Smart Work is the busy professional's guide to getting organized in the digital workplace You'll develop a simple and sustainable productivity system to organize your actions, manage your inputs and... Continue reading at Betanews

[ Betanews | 2017-11-17 00:00:00 UTC ]
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Super Thursday: with 500 new books out today, what should you read?

New books from Mary Berry, Dan Brown and Dawn French are out, as part of the mass launch that marks the start of the Christmas season – and there’s another 250 on the way. Here are 10 titles in the running for No 1More than 500 glossy new hardbacks are set to arrive on the shelves of the UK’s... Continue reading at The Guardian

[ The Guardian | 2017-10-05 00:00:00 UTC ]
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Memo to Magazine Media: Social Networks Are Not Altruistic

Social media doesn’t exist as a grand platform for your experiments. It exists to make money for its owners. The post Memo to Magazine Media: Social Networks Are Not Altruistic appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-08-24 00:00:00 UTC ]
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Microsoft wants to help small businesses book appointments online with Bookings service

Small business owners are getting a new feature tailored just for them in Microsoft Office 365—a full-service system for scheduling appointments for their services over the internet. Microsoft Bookings is a new service that makes it possible for business owners to create their own scheduling... Continue reading at PC World

[ PC World | 2016-07-21 00:00:00 UTC ]
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Microsoft wants to help small businesses book appointments online

Small business owners are getting a new feature tailored just for them in Microsoft Office 365 -- a full-service system for scheduling appointments for their services over the internet.Microsoft Bookings is a new service that makes it possible for business owners to create their own scheduling... Continue reading at PC World

[ PC World | 2016-07-21 00:00:00 UTC ]
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Three Phone Calls a Father Receives After His Daughter’s Been Shot

This article was first published by the Trace, a nonprofit news organization that covers gun violence in America. You can sign up for its newsletter here, or follow its reporting on Facebook or Twitter. Continue reading at Slate

[ Slate | 2016-06-16 00:00:00 UTC ]
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Most of us rely on social media for news

In the lives of many consumers, social networks have begun to replace traditional news outlets as their primary source of news, making it much more difficult for publishers who still rely on a more traditional business model to earn revenue from their stories. In its annual report on digital... Continue reading at Betanews

[ Betanews | 2016-06-16 00:00:00 UTC ]
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Ingram Buys Direct Sales Company Aer.io

The Ingram Content Group has acquired Aer.io, a service that allows publishers, retailers and authors to sell and fulfill print and digital books directly to readers via their websites, blogs and social networks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-15 00:00:00 UTC ]
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MediaGuardian 100: why 1 billion users put Facebook back on top

The 15th edition of the media power list finds change in the air, with digital challengers elbowing aside older moguls – but a long way to go on diversity• Women on the rise, but much still to do on diversity• Your interactive guide to the MediaGuardian 100 Back in 2001, when this list was first... Continue reading at The Guardian

[ The Guardian | 2015-11-30 00:00:00 UTC ]
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Social Media Could Inspire Horrors—Or Maybe Superpowers

In the new 'Geek's Guide to the Galaxy' podcast author David Wong discusses his latest book and its focus on the dark side of social networks. The post Social Media Could Inspire Horrors—Or Maybe Superpowers appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-10-10 00:00:00 UTC ]
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Why publishers warily embrace platforms: ‘They need you and you need them’

As publishers increasingly post their content directly to social networks, many media companies are losing control of the distribution of their own product. Still, some publishers say that the rise of these platforms as distribution channels -- from Facebook's Instant Articles to Snapchat's... Continue reading at Digiday

[ Digiday | 2015-07-17 00:00:00 UTC ]
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Facebook’s growing influence on news consumption, in 5 charts

When it comes to news, it's Facebook's world -- publishers are just living in it. As Facebook continues to court publishers and hold onto users, more people are using the site to keep up on news. According to Pew, 63 percent of Facebook and Twitter users said that they they get their news from... Continue reading at Digiday

[ Digiday | 2015-07-15 00:00:00 UTC ]
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