Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'

[ AdWeek | 2023-01-04 12:00:00 UTC ]
News tagged with: #upcoming launch #nielsen

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WSJ vs. Bloomberg: A tale of two marketing campaigns

It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This,... Continue reading at Digiday

[ Digiday | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post wsj #marketing campaigns #tough time

WBD announces teen fest line-up

Children’s laureate Malorie Blackman and most of the YA Book Prize shortlisted writers are taking part an online event for teenagers, organised by World Book Day (WBD). For WBD TeenFest, which will take place on the 4th and 5th March between 6 and 8pm, WBD will host interviews with YA authors... Continue reading at The Bookseller

[ The Bookseller | 2015-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #4th march #5th march #ya authors #google hangout #short films #malorie blackman

Children's Choice Book Award Finalists Announced

The finalists for this year's Children's Choice Book Awards have been announced, in seven categories, which young readers across the country will vote for online from Tuesday, March 17through Sunday, May 3. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #young readers

Facebook’s Audience Network puts native ads everywhere (and publishers are on-board)

Just ask Bilbo Baggins — there’s something very appealing about having one ring to rule them all. So it goes with the Facebook Audience Network, which was launched in 2014 to help digital marketers place ads across all mobile apps — not just Facebook’s — using a single platform while making it... Continue reading at Digiday

[ Digiday | 2015-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #single platform

Forbes Puts an Ad on its Cover

Publisher continues exploring the limits of native ads. The post Forbes Puts an Ad on its Cover appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cover appeared #native ads

David Carr Pulled No Punches on Native Ads, Journalism and Media

David Carr, the well-known media columnist for The New York Times, died at work on Thursday, the paper reported last night. He was 58.Although he often used his Media Equation column to spotlight people doing things right, it also cut to the heart of the players, tactics and forces so vigorously... Continue reading at Advertising Age

[ Advertising Age | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads #paper reported

Publishers Watch Closely as Adoption of Ad Blocking Tech Grows

Ad blocking technology presents a growing threat to digital publishers and ad-tech companies -- and they're starting to pay close attention.Ad blocking technology removes ads from the internet via a browser extension. There are a number of such extensions -- the two most notable being Adblock... Continue reading at Advertising Age

[ Advertising Age | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #browser extension #digital publishers

Forbes Puts Native Ad for Fidelity on Its (Actual) Cover

A native ad for Fidelity will appear on the cover of the latest issue of Forbes, which hits newsstands on Monday. The ad is on the actual cover -- it's not part of a foldout or second cover.Forbes was among the first publications to fully embrace native advertising -- a tactic where ads seek to... Continue reading at Advertising Age

[ Advertising Age | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uncharted waters #verizon wireless #sports illustrated

TV's Ad Market Remains Muted in Time Warner Results

The tepid ad market is continuing to give cable networks fits as they work to sell the commercial time they didn't book in the upfront, when advertisers shop for the upcoming TV season. Sales executives have been looking for strong growth in the so-called scatter market after a sluggish upfront... Continue reading at Advertising Age

[ Advertising Age | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong growth #conference call #flat market #ad sales #modest improvement

Binc Foundation Launches 2015 Scholarship Program

The Book Industry Charitable (Binc) Foundation has announced that its annual scholarship program, which supports booksellers and their families. The post Binc Foundation Launches 2015 Scholarship Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-12 00:00:00 UTC ]
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Well, This Is Different -- Time Inc. Now Selling Print Ads Programmatically

Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a... Continue reading at Advertising Age

[ Advertising Age | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print ads #sports illustrated #buy ads #media agency #buying ads #entertainment weekly

Here Is the Captivating Ad Format Facebook Hopes Wows Its Users

What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed. There's one such creative format that is only now catching on as the digital world's equivalent of the... Continue reading at AdWeek

[ AdWeek | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #phone interview

Finally: DC, Marvel announce new line-up with more female characters

Last summer, two-time National Book Award finalist Gene Luen Yang ("American Born Chinese") gave a rousing speech at the Library of Congress, letting his fellow writers know at the National Book Festival kickoff that the comic-book industry needs to do more, and give itself more liberty, to... Continue reading at Stuff

[ Stuff | 2015-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #female characters #fellow writers

Harper Lee releases new statement following 'Go Set a Watchman' announcement

'I’m alive and kicking and happy as hell with the reactions to "[Go Set a] Watchman,"' the author said in a statement. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-02-07 00:00:00 UTC ]
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News Corp newspaper revenue falls 6% as ads and subscribers go online

Newspaper revenue in the UK, the US and Australia is down despite a rise in the company’s overall revenue thanks to book publishing and real estate divisionsDeclining sales, advertising and subscriptions hurt revenues at Rupert Murdoch’s newspaper business in the final quarter of last year, News... Continue reading at The Guardian

[ The Guardian | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing #rupert murdoch #newspaper business #final quarter #media tycoon

News Corp. Touts Print Ads, But Books, Real Estate Are Real Winners

News Corp. continues to tout the strength of its legacy newspaper business even though most of the company's growth now stems from expansions in the real estate and book publishing markets. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real estate

European publishers assess the threat of ad blocking

We aslked Dazed Group, News U.K., Mashable and Monrif Group what they think about the ominous subject of ad blocking. The post European publishers assess the threat of ad blocking appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking

The Real Victims of Ad Fraud Might Surprise You

Advertisers have been making a lot of noise about viewability and fraud lately. And with good reason -- according to sources like comScore and Google, half of online advertising dollars go to waste due to bots, click fraud and out-of-sight placements. While the costs to advertisers might be... Continue reading at Advertising Age

[ Advertising Age | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quality content #brand-safe environments

Susan Hill to launch children’s imprint

Author Susan Hill will this summer launch a children’s imprint to publish books for readers aged seven to 11. Hill said she decided to launch Little Barn Books after the successful relaunch of her children’s Christmas poem Can It Be True? last year under the adult publishing imprint she runs... Continue reading at The Bookseller

[ The Bookseller | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #launch children #susan hill #publish books #readers aged