Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Booktrust and the BBC have launched a short story competition for teenagers. The ‘BBC Young Writers’ Award with Booktrust’ is for teen writers (aged 14-18) of short stories, on any topic, of up to a 1,000 words. Continue reading at The Bookseller
[ The Bookseller | 2014-12-10 00:00:00 UTC ]
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Bonnier's Blink Publishing is launching a new imprint, Blink Reality, to focus on "compelling true stories and relevant real life issues". The imprint will be headed by newly appointed publisher Emily Thomas, and will begin releasing titles in summer 2015. Continue reading at The Bookseller
[ The Bookseller | 2014-12-09 00:00:00 UTC ]
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Oprah, it's time to step up your book club game.Each December, our eyeballs glaze over amid the onslaught of annual "best-of" listicles coming at us from every corner of the Internet. The best Vines! The silliest texts! The most inspiring life advice uttered by Taylor Swift!Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-12-09 00:00:00 UTC ]
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Everyone poops.It's not just the name of a children's book by Taro Gomi, it's a simple fact of life. But it's not something you'd pick up if you watched toilet-related advertising. Take toilet paper, for example. If you were an alien anthropologist who sat through three decades of toilet paper... Continue reading at Advertising Age
[ Advertising Age | 2014-12-09 00:00:00 UTC ]
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Literary agent Sara Megibow is parting ways with Nelson Literary Agency to launch Megibow Literary Agency in Denver, Colo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-09 00:00:00 UTC ]
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Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and WhiteOps. Here is the scope of the problem, per analysts at SunTrust Robinson Humphreys:... Continue reading at AdWeek
[ AdWeek | 2014-12-09 00:00:00 UTC ]
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The American Bar Association's publishing division is launching a trade imprint. Ankerwycke has just released its debut title, a legal thriller by blogger David Lat, to be followed by 34 titles in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-08 00:00:00 UTC ]
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Campaigners and prominent trade figures, including many high-profile authors, have expressed their delight with the High Court’s decision to rule the government's ban on sending books to prisoners unlawful. Continue reading at The Bookseller
[ The Bookseller | 2014-12-06 00:00:00 UTC ]
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Mexico’s arts and culture council (Conaculta) launched librosmexico.mx, a book sales platform designed to solve production and distribution challenges. The post Mexico’s Conaculta Launches Book Sales Website appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-05 00:00:00 UTC ]
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Booksellers have welcomed the news that business rates will be reviewed and a 25% tax will be imposed on multinationals' profits from UK economic activity. In the Autumn Statement yesterday (3rd December) the Chancellor George Osborne revealed that multinational companies like Amazon, Google,... Continue reading at The Bookseller
[ The Bookseller | 2014-12-04 00:00:00 UTC ]
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Multinational companies like Amazon and Apple will pay a 25% tax on their UK profits, Chancellor George Osborne announced today (3rd December). Delivering the Autumn Statement in the House of Commons, Osborne specifically mentioned large companies “including in the tech sector” would be... Continue reading at The Bookseller
[ The Bookseller | 2014-12-04 00:00:00 UTC ]
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Booksellers are usually tasked with selling books but, in a twist this holiday season, they’ve been invited to write the ending to one. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-04 00:00:00 UTC ]
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HarperCollins’ HarperOne division will introduce a new line next fall dedicated to the body, mind, spirit category. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-03 00:00:00 UTC ]
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Meredith and David Zinczenko's Galvanized agency are partnering on the launch of a quarterly magazine built off of the latter's successful "Eat This, Not That!" healthy-eating franchise. The first issue will be distributed at 80,000 newsstands starting Dec. 2, though Meredith wouldn't release... Continue reading at Folio Magazine
[ Folio Magazine | 2014-12-02 00:00:00 UTC ]
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After the failure of an ambitious Kickstarter campaign organized by Digital Manga Publishing to release the backlist of the late manga artist Osamu Tezuka, DMP has reconfigured its publishing program and plans to release the books over 20 years instead of Five years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-01 00:00:00 UTC ]
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James Patterson has launched a campaign in the US to persuade President Barack Obama to draw attention to the importance of reading. The campaign, which has the hashtag #SaveOurBooks on Twitter, asks people to sign a petition, write to their politicians, spread to word on social media and find... Continue reading at The Bookseller
[ The Bookseller | 2014-11-27 00:00:00 UTC ]
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Curtis Brown is launching an online book group, offering readers the chance to get “a sneak preview of work from some of the agency’s most exciting new and undiscovered authors” just ahead of publication. Applications for readers for the group, the first online reading group to be hosted by a... Continue reading at The Bookseller
[ The Bookseller | 2014-11-26 00:00:00 UTC ]
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Literary Review has launched a digital archive of all of its issues over the last 35 years for app and print subscribers. The digital archive ha been launched in conjunction with the announcement that all print subscribers to the magazine will also gain free access to the digital edition of the... Continue reading at The Bookseller
[ The Bookseller | 2014-11-26 00:00:00 UTC ]
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Amber Caravéo, former editorial director at Orion Children’s Books, is launching a competition for unpublished writers at her new agency, with judges from Puffin, Orion and Macmillan Children’s Books. Continue reading at The Bookseller
[ The Bookseller | 2014-11-25 00:00:00 UTC ]
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Web publishers for 15 years have struggled with getting readers to pay for content they are accustomed to acquiring for free. Pay walls have been built and dismantled, print-and-digital packages have launched and often failed, but Google's going to see if viewers are happy to throw coins into... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
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