Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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The three leading UK political parties have pledged to support the National Literacy Forum’s campaign to improve literacy in the UK. The National Literacy Forum, led by the National Literacy Trust and supported by organisations such as Booktrust and The Reading Agency, yesterday (29th... Continue reading at The Bookseller
[ The Bookseller | 2014-10-31 00:00:00 UTC ]
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#improve literacy
#literacy skills
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Head of Zeus has launched a “fully immersive, story driven” digital marketing campaign to mark the release of Jonathan Holt’s The Abduction in paperback. The novel is the second in the Carnivia thriller trilogy, and the marketing campaign will be hosted on the Carnivia website, with Head of... Continue reading at The Bookseller
[ The Bookseller | 2014-10-30 00:00:00 UTC ]
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#digital storytelling
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#drive sales
The Bourbon Kings, which centers on a wealthy, aristocratic Kentucky family, who made their fortune from bourbon, has already been optioned for TV by Endemol Studios. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-30 00:00:00 UTC ]
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Over the past two years Blurb has transitioned from small-scale custom publishing to a high-end, full service self-publishing operation. The post The Evolution of Blurb: Adding Distribution and Experts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-30 00:00:00 UTC ]
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HarperCollins has launched a new series of international author podcasts, expanding its direct-to-consumer marketing approach. The series, HarperCollins Presents, is being released weekly on several sites, including iTunes, SoundCloud and Stitcher, in both the UK and US, featuring authors such... Continue reading at The Bookseller
[ The Bookseller | 2014-10-29 00:00:00 UTC ]
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#released weekly
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Rakuten has today (27th October) launched a new UK website selling physical and audiobooks via third party retailers. The Japanese e-commerce company said it plans to “focus on empowering more independent retailers to sell online in the UK.” Rakuten, which also owns Canada-based ebook retailer... Continue reading at The Bookseller
[ The Bookseller | 2014-10-28 00:00:00 UTC ]
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#uk website
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The much-maligned and little-clicked banner ad is 20 years old. We talk with its creators about the glory days of online ad innovation.Contrary to lore, there was no "first" banner ad. When HotWired, Wired magazine's digital arm, launched 20 years ago, it did so with not one, but many, banner... Continue reading at Fast Company
[ Fast Company | 2014-10-27 00:00:00 UTC ]
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#banner ad
#wired magazine
#digital arm
#banner ads
E-reading platform Blloon launched in the UK today (22nd October), with titles from publishers such as Allen & Unwin, Faber and Profile. The German company founded by Txtr boss Thomas Leliveld plans to target young people who “read up to 12 books a year”. Continue reading at The Bookseller
[ The Bookseller | 2014-10-23 00:00:00 UTC ]
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#allen unwin
Liverpool University Press is launching a new series of poetry books that celebrate risk-taking, called Pavilion Poetry. Pavilion Poetry, which will be edited by poetry professor Deryn Rees-Jones, aims to seek out and publish all that is daring and relevant in contemporary poetry. Continue reading at The Bookseller
[ The Bookseller | 2014-10-23 00:00:00 UTC ]
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#poetry books
Just weeks after the Financial Times said it would begin selling digital ads based on the time for which they're exposed to readers, a new survey shows other digital publishers are growing bullish about the tactic. The survey, from Digital Content Next, found that 80% of "premium" publishers are... Continue reading at Advertising Age
[ Advertising Age | 2014-10-23 00:00:00 UTC ]
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#digital content
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A Twitter campaign to encourage more authors to sign up to Public Lending Right has been successful, according to Tracy Chevalier. Seventy authors registered for PLR in the first week of the campaign, led by Chevalier - an increase of 400% on the same period the year before. Chevalier, chair... Continue reading at The Bookseller
[ The Bookseller | 2014-10-22 00:00:00 UTC ]
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Advertising Age today named Simon Dumenco its editorial director in charge of all editorial strategy and operations for its brands, including Ad Age, Creativity and Internet Week.Mr. Dumenco, a longtime Ad Age columnist and editor at large, takes on the role as Associate Publisher Abbey Klaassen... Continue reading at Advertising Age
[ Advertising Age | 2014-10-20 00:00:00 UTC ]
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In 2015 the Cairo International Book Fair will launch its first-ever professional program, which will run from January 29 through 31. The post Cairo Book Fair to Launch Professional Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-17 00:00:00 UTC ]
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#professional program
Flanagan took the Man Booker Prize for his book 'The Narrow Road to the Deep North,' while works such as 'All the Light We Cannot See,' by Anthony Doerr and 'Age of Ambition,' by Evan Osnos made the cut for the National Book Award shortlists. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-10-16 00:00:00 UTC ]
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Stacey Barney, senior editor at Penguin/Putnam Books for Young Readers, has been added to PW’s breakfast discussion on diversity in publishing set for October 16. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
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The Icelandic publishing company Edda Nordic Ltd., which has been licensing books, magazines, and book clubs from Disney for nearly three decades in its home territory, has opened a North American division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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#licensing books
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The Icelandic publishing company Edda Nordic Ltd., which has been licensing books, magazines, and book clubs from Disney for nearly three decades in its home territory, has opened a North American division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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#licensing books
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The portal will provide self-service, updated information for agents on authors, including confidential sales data, for all titles published by HBG. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
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#updated information
#titles published
The 13 winners of the 2014 European Union Prize for Literature took the stage at the Frankfurt Book Fair on Wednesday. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-09 00:00:00 UTC ]
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#literature announced
If you’re like me, you might stroll past a local coffee shop or book store numerous times before you notice it’s there or go inside. Facebook thinks an ad might give that extra nudge.On Tuesday, the company began rolling out a new feature for local advertising that lets businesses target users... Continue reading at PC World
[ PC World | 2014-10-08 00:00:00 UTC ]
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#local advertising
#smaller businesses
#revenue stream