#time-based metrics

Publishing news tagged with #time-based metrics

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What Publishers Really Think About Time Spent

Time-based metrics are used by almost every leading publisher to measure themselves, but there's been hesitancy to transact on the basis of numbers like time spent and ad exposure time. That could change soon though as a member Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time spent #time-based metrics #leading publisher

Survey: 80% of Premium Publishers Want to Sell Ads Based on Time

Just weeks after the Financial Times said it would begin selling digital ads based on the time for which they're exposed to readers, a new survey shows other digital publishers are growing bullish about the tactic. The survey, from Digital Content Next, found that 80% of "premium" publishers are... Continue reading at 'Advertising Age'