#editorial strategy

Publishing news tagged with #editorial strategy


The News Movement and Its Unorthodox Vision Launch in the US

Social news publisher The News Movement launched in the U.S. Wednesday, following a 10-month period where the startup honed its editorial strategy and accrued more than 80,000 followers across the major social media platforms. The publisher has attracted early attention thanks to both the... Continue reading >>
[ Source: AdWeek | 2022-10-12 11:30:00 UTC ]

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Fox News and the real insurrection

If there’s one thing that Fox News could use, it’s more right-wing opinion programming. Yesterday, Fox announced a scheduling reshuffle that, among other tweaks, will see Martha MacCallum’s news show replaced in the 7pm Eastern hour by a new opinion program with a rotating cast of hosts; Brian... Continue reading >>
[ Source: Columbia Journalism Review | 2021-01-12 13:23:07 UTC ]

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Cosmopolitan Has Many Platforms, But Just One Focus: Its Readers

Innovation means a lot of different things to a lot of different people in a lot of different industries. In publishing, the word has typically been tethered to data-driven digital products, rather than ideas and ideators. But at Cosmopolitan, innovation is taking on a more complex meaning that... Continue reading >>
[ Source: Folio Magazine | 2020-04-23 19:03:42 UTC ]

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How The Sun’s fantasy football site plans to make money on platforms

The Sun’s fantasy football site, Dream Team, has been a publisher in its own right for nearly a year. Like other publishers, it’s working out the route to monetizing social video, which means branded content. It has changed several things in its editorial strategy to help build a smoother path... Continue reading >>
[ Source: Digiday | 2016-08-18 00:00:00 UTC ]

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Simon Dumenco Named Ad Age Editorial Director

Advertising Age today named Simon Dumenco its editorial director in charge of all editorial strategy and operations for its brands, including Ad Age, Creativity and Internet Week.Mr. Dumenco, a longtime Ad Age columnist and editor at large, takes on the role as Associate Publisher Abbey Klaassen... Continue reading >>
[ Source: Advertising Age | 2014-10-20 00:00:00 UTC ]

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