#post wsj

Publishing news tagged with #post wsj


WSJ now has a 40-person video team cranking out 40 videos a day

Like other traditional publishers, The Wall Street Journal is trying to promote digital video viewing on its own site rather than distribute video widely to other platforms that it can't monetize. On the eve of its third NewFronts presentation, the Journal described how it uses interactive... Continue reading at 'Digiday'

[ Digiday | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post wsj #day appeared #traditional publishers #newfronts presentation #interactive video #boost engagement


WSJ vs. Bloomberg: A tale of two marketing campaigns

It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This,... Continue reading at 'Digiday'

[ Digiday | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post wsj #marketing campaigns #tough time