#newfronts presentation

Publishing news tagged with #newfronts presentation


Cond Nast Swings at Digital and TV in Its NewFronts Pitch

It took about 30 seconds after the opening montage at Cond Nast's NewFronts presentation on Tuesday for the publisher to take advantage of the mess in digital media."Fake news, alternatives facts, fraud, non-brand-safe content," chief business officer Jim Norton told the crowd at Cipriani 25 in... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cond nast #newfronts presentation #fake news #downtown manhattan #challenges facing #engaged audiences


'Trigr' Warning: Bloomberg To Show Ads Depending on Stock Market Pops -- And Drops

Bloomberg Media wants marketers to capitalize on consumer mood swings.The publishing tycoon plans to use its NewFronts presentation on Monday to promote a new offering, dubbed Trigr, that allows marketers to serve a custom tailored creative or branded content after specific market conditions are... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomberg media #newfronts presentation #branded content


Twitter Is Pitching Its Live Video During Its First NewFronts Presentation

For the first time, Twitter is planning to participate in the Interactive Advertising Bureau's 2017 Digital Content NewFronts, giving the social platform a chance to showcase its live video and and other content offerings to marketers in New York. Dozens of major digital publishers and platforms... Continue reading at 'AdWeek'

[ AdWeek | 2017-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live video #newfronts presentation #social platform #content offerings


WSJ now has a 40-person video team cranking out 40 videos a day

Like other traditional publishers, The Wall Street Journal is trying to promote digital video viewing on its own site rather than distribute video widely to other platforms that it can't monetize. On the eve of its third NewFronts presentation, the Journal described how it uses interactive... Continue reading at 'Digiday'

[ Digiday | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post wsj #day appeared #traditional publishers #newfronts presentation #interactive video #boost engagement


BuzzFeed Maps Social Sharing's Ripple Effect With New Analytics Tool

BuzzFeed has built its business on publishing articles that get widely shared across various social channels, including Facebook and Twitter. Now it has a new way to better measure the relationship of those shares.On Monday at its NewFronts presentation, BuzzFeed announced an analytics tool that... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ripple effect #social channels #including facebook #newfronts presentation