#boost engagement

Publishing news tagged with #boost engagement

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News Corp is testing a homegrown content recommendation tool

News Corp is testing a content-recirculation widget that lets several of its publications including The Wall Street Journal share their articles on each other’s sites. With the so-called Project Hamilton, the publisher is seeking to keep readers on its sites longer. Other publishers are turning... Continue reading at 'Digiday'

[ Digiday | 2016-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling point #boost engagement #publications including #entice readers

WSJ now has a 40-person video team cranking out 40 videos a day

Like other traditional publishers, The Wall Street Journal is trying to promote digital video viewing on its own site rather than distribute video widely to other platforms that it can't monetize. On the eve of its third NewFronts presentation, the Journal described how it uses interactive... Continue reading at 'Digiday'

[ Digiday | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #boost engagement #interactive video #newfronts presentation #traditional publishers #day appeared #post wsj

House Beautiful Uses Watermark To Gain Visitor Info, Boost Engagement

Hearst’s House Beautiful magazine is taking advantage of the newest publishing technology trend—digital watermarks—to provide expanded content options and to tap insights about readers. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taking advantage #boost engagement