News Corp is testing a content-recirculation widget that lets several of its publications including The Wall Street Journal share their articles on each other’s sites. With the so-called Project Hamilton, the publisher is seeking to keep readers on its sites longer. Other publishers are turning... Continue reading >> [ Source: Digiday | 2016-09-23 00:00:00 UTC ]
Like other traditional publishers, The Wall Street Journal is trying to promote digital video viewing on its own site rather than distribute video widely to other platforms that it can't monetize. On the eve of its third NewFronts presentation, the Journal described how it uses interactive... Continue reading >> [ Source: Digiday | 2015-04-28 00:00:00 UTC ]
Hearsts House Beautiful magazine is taking advantage of the newest publishing technology trenddigital watermarksto provide expanded content options and to tap insights about readers. Continue reading >> [ Source: Folio Magazine | 2011-10-20 00:00:00 UTC ]