#marketing campaigns

Publishing news tagged with #marketing campaigns


Marketing to kids in difficult times

Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the... Continue reading at 'The Bookseller'

[ The Bookseller | 2020-05-20 21:41:29 UTC ]
More news stories like this | News stories tagged with: #publishing industry #extra layer #national lockdown #months ago #difficult times #marketing campaigns


Women's World Cup showed how safety guardrails cost brands valuable audiences

For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-03 22:13:52 UTC ]
More news stories like this | News stories tagged with: #digital publishers #brand safety #marketing campaigns #pride month #hate speech #president trump #artificial intelligence


Campaigns for Follett, Beard and Kay among BMS autumn award winners

The best marketing campaigns for the period September to December 2017 have been revealed by the Book Marketing Society. Continue reading at 'The Bookseller'

[ The Bookseller | 2018-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaigns


Eleanor Oliphant campaign among latest BMS winners

The Book Marketing Society has crowned its winners for the best marketing campaigns for the summer period, between April and August 2017. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaigns


Adrian Mole 50th anniversary among BMS Marketing spring winners

The Book Marketing Society has announced the winners of the best marketing campaigns of January to March 2017, featuring work for Adrian Mole's 50th anniversary and Chimamanda Nogozi Adichie’s Dear Ijeawele, among others. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dear ijeawele #50th anniversary #adrian mole #marketing campaigns


Quaker's Month-Long 'Oatober' Campaign Includes 31 Different Oat Recipes

Even oatmeal is going digital. To show that Quaker's oats are used to make more than just oatmeal, the PepsiCo.-owned brand is launching a campaign this weekend as part of a month-long effort the brand is dubbing 'Oatober.' Starting tomorrow, Quaker will start pumping out Facebook, Instagram... Continue reading at 'AdWeek'

[ AdWeek | 2016-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full-page ad #marketing campaigns #people connect #sponsored videos #short period


S&S Children's wins BMS 'best marketing team' of year

Marketing campaigns from Pan Macmillan, HarperCollins and PRH Children’s were honoured by the Book Marketing Society's annual awards revealed at The Bookseller’s Marketing and Publicity Conference, while Simon & Schuster Children's was given a special award for the Best Marketing Team 2015/16. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #special award #publicity conference #prh children #pan macmillan #ss children #marketing campaigns #marketing team


My Job in 5: James Hardcastle, Research Manager, Taylor & Francis

Describe Your Role My role is mostly about providing data analysis and insights to the global Taylor & Francis journals business on areas such as Impact Factors, market position, usage data and marketing campaigns. I also run training on a range of tools and provide advice to editors and... Continue reading at 'The Bookseller'

[ The Bookseller | 2015-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #provide advice #marketing campaigns #impact factors #taylor francis


Best Marketing Campaign award to James Patterson is Missing

Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the... Continue reading at 'The Bookseller'

[ The Bookseller | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual awards #marketing campaign #chris judge #marketing campaigns


WSJ vs. Bloomberg: A tale of two marketing campaigns

It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This,... Continue reading at 'Digiday'

[ Digiday | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tough time #marketing campaigns #post wsj


The Sun links up with O2 to offer Premier League clips with 4G deals

Publisher's Sun+ digital offering gains massive boost as it joins packages available to mobile network's 23 million UK customersThe Sun has struck a deal with mobile operator O2 to offer its 4G customers content including Premier League football goal clips, a groundbreaking move that could... Continue reading at 'The Guardian'

[ The Guardian | 2014-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nationwide network #print ads #including tv #marketing campaigns


Digital marketeers set for busy Christmas Day

Publishers are planning to up their marketing campaigns over the crucial festive period,... Continue reading at 'The Bookseller'

[ The Bookseller | 2011-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaigns