What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed. There's one such creative format that is only now catching on as the digital world's equivalent of the glossy magazine ad: cinemagraphs. And Facebook and Instagram, which the social network owns, want more brands trying them out as it quietly introduces advertisers to the potential of this half-video, half-photograph style, according to digital marketing insiders. "You're going to start seeing a ton of these on Facebook," said one advertising executive who has seen a guide produced by Facebook for marketers called "Hacking Facebook Autoplay." Cinemagraphs have been around for a few years, made popular by two artists well-known in ad circles, Kevin Burg and Jamie Beck. The format is a type of GIF, a photo in which only a piece of the image is subtly moving. As winter descends upon us I look forward to the spring, the thawing of ideas, the emergence of beautiful florals and that mossiness of the forest damp from the melting snow. #bbalenciaga #cinemagraph A video posted by Jamie Beck (@annstreetstudio) on Dec 10, 2014 at 2:29pm PST The style has been used in ads on Tumblr created by Burg and Beck, and now Facebook is giving it a whirl. "Because of autoplay, brands need to be doing more with this stuff," the ad exec noted. "This is something that plays out with motion in... Continue reading at 'AdWeek'
[ AdWeek | 2015-02-10 00:00:00 UTC ]
Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry... Continue reading at Advertising Age
[ Advertising Age | 2019-09-09 16:35:44 UTC ]
More news stories like this
Mobile might be the biggest transition for news organizations since the World Wide Web--and the New York Times is on it.On March 8, the New York Times unveiled a new app called NYT Now that signals a major shift in how publishers package the news. For $8 a month, NYT Now will offer users access... Continue reading at Fast Company
[ Fast Company | 2014-03-17 00:00:00 UTC ]
More news stories like this
Developed by Democrasoft, a software developer specializing in collaboration and engagement, a WeJIT is “a way to make books better by embedding interactivity that allows readers to connect and collaborate in a customized online social experience that is engaging and fun,” Democrasoft CEO... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-06-29 00:00:00 UTC ]
More news stories like this
In the wake of its 2011 acquisition by Japanese e-commerce giant Rakuten, ebook retailer Kobo continues to make news. In a phone interview, CEO Mike Serbinis offered a look at the company’s plans and initiatives for the rest of the year. On the heels of Kobo’s plan to set up Kobo “stores within... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
More news stories like this