#sales strategy

Publishing news tagged with #sales strategy

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Macmillan Names Two New VPs of Sales

At Macmillan's trade sales division, Jennifer Edwards has been named VP of field sales, diversified sales, and sales strategy, and Shawn Foster will join the company as VP of children’s sales, reporting to EVP of sales Tim Greco. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2024-05-22 04:00:00 UTC ]
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New Mobile Ads Recommend Videos Based on the News You're Reading

Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat and Facebook lure advertising dollars away from TV with new video options, smaller ad companies are following suit. A GIF showing the new video... Continue reading at 'AdWeek'

[ AdWeek | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #drive traffic #developing products #banner ad #sales strategy #media companies

Yahoo, Gannett Expand Local Ad Tie-In

Embattled media companies Yahoo and Gannett are getting even cozier. Facing revenue declines, the Internet giant and the country’s biggest newspaper publisher are hoping they can boost their bottom lines with an expanded local advertising partnership. The companies initially launched a tie-in... Continue reading at 'AdWeek'

[ AdWeek | 2011-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vice president #sales strategy #digital advertising #posting gains #year increase