Medium Poaches Vox Sales Exec to Build Nascent Ad Business

Medium -- the publishing platform founded by the guys who started Twitter -- is getting more aggressive in its bid to attract brand advertising dollars. The site just raided digital publisher Vox Media, hiring Joe Purzycki, the company's head of ad sales, to lead brand partnerships at Medium.That means Mr. Purzycki will essentially build Medium's nascent advertising business.Medium, which lets anyone publish to the site, has hired journalists to curate sections on various topics -- including sports, tech and design -- which it calls publications. But Medium has mostly left brand partnerships to Nativ.ly, a company that pairs brands with startups. Nativ.ly helped land Medium's first ad campaign last summer in the form of a sponsored section for BMW. In December, the site rolled out a similar section for Marriott International. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-31 00:00:00 UTC ]
News tagged with: #ad campaign

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Medium Poaches Vox Sales Exec to Build Nascent Ad Business

[ Advertising Age | 2015-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad campaign

Face to Face: Why Houston was key to building ad tech business Direct Digital Holdings

The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
More news stories like this | News stories tagged with: #digital media

Building a Business on Content Sales

The appeal of paid content is growing. Last month, The New York Times embarked on one of the largest tests yet around paid content, introducing a subscription plan for the heaviest users of its site. The plan offers three digital subscription options across a variety of devices. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content sales #paid content #subscription plan #heaviest users #plan offers

‘Tons of unnecessary ad calls going out’: Confessions of a beleaguered ad tech exec

A programmatic exec said publishers make too many ad calls and they don’t have a handle on their reputation with buyers or an understanding of which exchanges bring unique demand. The post ‘Tons of unnecessary ad calls going out’: Confessions of a beleaguered ad tech exec appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers make

U.K. Publishing Spotlight: Building Bridges Between the U.K. and U.S. Book Businesses

British publishers discuss how transatlantic collaboration can boost books’ performance and the work it takes to maintain mutually beneficial relationships. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing spotlight #building bridges #book businesses #transatlantic collaboration

Twitter's ad sales have reportedly dropped by 59 percent since last year

Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget

[ Engadget | 2023-06-06 09:25:43 UTC ]
More news stories like this | News stories tagged with: #bad news #business operations #product design #resolve issues #tall order #comic book

Wattpad Builds a Book Business

A lot has happened since Wattpad announced in January 2019 that it was starting a print publishing division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-10 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book business

Fox hires Nielsen exec to lead new data-driven sales strategy

Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at Advertising Age

[ Advertising Age | 2023-03-07 17:55:42 UTC ]
More news stories like this | News stories tagged with: #executive vp #nielsen

Why Vox Media’s Eater Is Entering the Book Publishing Business

The online city guide and dining resource is partnering with Abrams on an Eater-branded series of cookbooks and city guides, which will release starting next year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #vox media #book publishing

UK Execs: When Business is Booming and So Are the Costs

As the world book industry gathers in Frankfurt, UK executives share insights on today’s top publishing concerns—chief among them is cost. The post UK Execs: When Business is Booming and So Are the Costs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-20 12:25:15 UTC ]
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Longtime Sales Exec Paul Von Drasek Dies at 71

Paul Von Drasek, who worked in the sales departments at a number of publishing companies over the course of his 40-year career, died on May 16 at age 71. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales departments #40-year career #publishing companies

Waterstones demands business rates reform, as Chancellor mulls online sales tax

Waterstones is among a number of major retailers to have signed a letter warning Chancellor Rishi Sunak that the business rates burden on shops is risking thousands of high street jobs. Continue reading at The Bookseller

[ The Bookseller | 2021-02-07 17:20:06 UTC ]
More news stories like this | News stories tagged with: #major retailers

National TV Ad Sales Shrank 11% This Year, But Are Bouncing Back

In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek

[ AdWeek | 2020-12-07 02:00:00 UTC ]
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Penguin Random House Canada: Adrienne Tang to Build In-House Rights Business

Adrienne Tang, longtime rights director with Kids Can Press, moves to Penguin Random House Canada to create 'an entirely new in-house rights operation,' says CEO Kristen Cochrane. The post Penguin Random House Canada: Adrienne Tang to Build In-House Rights Business appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-23 16:11:39 UTC ]
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What $39M from NIH means for Vibrent Health's business — and the database it’s helping to build

The Fairfax company will continue providing its digital health platform for the All of Us research program, an NIH initiative building a database of more than 1 million patients. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-09-02 11:30:00 UTC ]
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Sunak 'considering online sales tax and replacement for business rates'

Rishi Sunak is said to be exploring plans for an online sales tax to protect high street shops from competition from internet retailers, and plans to replace business rates. Continue reading at The Bookseller

[ The Bookseller | 2020-07-27 12:15:40 UTC ]
More news stories like this | News stories tagged with: #rishi sunak #business rates

How the Book Business Can, and Must, Build a New Future

A black author challenges publishing to be more daring in creating space for all writers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-05 04:00:00 UTC ]
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‘A tale of two cities’: The coronavirus is creating a barbell effect for publishers’ ad sales

The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday

[ Digiday | 2020-05-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #ad sales #big fish #digital publishers

Anemic Ad Sales Impact Meredith’s Q3 Earnings

After a few days of delay, Meredith released its Q3 earnings, which closed on March 31. Starting with the bottom line, adjusted EBITDA totaled $151.8 million, a 5.5% decline versus the same period last year. The top line illustrates why. Overall, the company’s revenue fell 6.5% versus 2019.... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-14 15:44:55 UTC ]
More news stories like this | News stories tagged with: #digital engagement #roughly half #apple news+ #lead generation #cash flow #high priority

Vox Solicits Reader Contributions to Keep Its Content Free Amid Ad Declines

The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
More news stories like this | News stories tagged with: #caption id= #subscription model #apple news+ #york magazine #media industry