Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Reading charity Scottish Book Trust today launched What’s Your Story?, a new programme to increase opportunities for young writers in Scotland. Funded by Time to Shine, Creative Scotland’s arts strategy for young people, the programme will connect young writers using writer groups, workshops,... Continue reading at The Bookseller
[ The Bookseller | 2015-08-25 00:00:00 UTC ]
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Traditional and online publishers are struggling to cash in on their surging mobile traffic, raising questions about their future growth as consumers increasingly turn to smartphones and tablets for media. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-24 00:00:00 UTC ]
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#online publishers
#future growth
Unbound is crowd funding for a new book by ‘iconic’ producer and musician Matthew Herbert. Instead of producing a new record, Herbert’s debut book, The Music, will describe in “precise and almost poetic detail” how the record will sound. It will be divided into chapters the way an album is... Continue reading at The Bookseller
[ The Bookseller | 2015-08-21 00:00:00 UTC ]
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Mark Mills, owner of the Plum Pudding Illustration Agency, and former Bloomsbury editor Fiz Osborne, are setting up a new children’s literary agency. Plum Literary will be based in Reigate, Surrey, and cater for writers for all kinds of children’s books, from picture books to YA. Continue reading at The Bookseller
[ The Bookseller | 2015-08-21 00:00:00 UTC ]
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Walker is printing exclusive editions of Patrick Ness’ new novel, The Rest of Us Just Live Here, as part of its sales and marketing campaign. The special editions (priced £12.99) are case-bound and hardback, and come with a special print. The first 1,000 copies can be pre-ordered through... Continue reading at The Bookseller
[ The Bookseller | 2015-08-21 00:00:00 UTC ]
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In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it. During an earnings call at the time, Costolo was trying to explain why the company's persistent user-growth... Continue reading at AdWeek
[ AdWeek | 2015-08-20 00:00:00 UTC ]
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Library groups have welcomed education secretary Nicky Morgan’s drive for all children to have a library card, although campaigners say the news rings hollow at a time when many public libraries are closing. Desmond Clarke, a veteran library campaigner who has spoken out against library cuts in... Continue reading at The Bookseller
[ The Bookseller | 2015-08-20 00:00:00 UTC ]
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Bloomsbury has promised a “high profile and heavy hitting” marketing campaign for the global release of William Boyd’s new novel Sweet Caress next week (27th August). The publisher said marketing plans include a “major” National Rail advertising campaign, third party partnerships, national... Continue reading at The Bookseller
[ The Bookseller | 2015-08-20 00:00:00 UTC ]
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Cristóbol Pera, the former Editorial Director of Random House Mondadori Mexico, will will join The Wylie Agency and launch The Wylie Agency España. The post Cristobol Pera to Launch Wiley Agency España appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-18 00:00:00 UTC ]
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Cristóbal Pera, the former Editorial Director of Random House Mondadori Mexico, will join The Wylie Agency and launch The Wylie Agency España. The post Cristobal Pera to Launch Wylie Agency España appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-18 00:00:00 UTC ]
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It was only a matter of time before marketers started squeezing native ads into every nook of a publisher's site, and now Condé Nast, The Wall Street Journal, CNN and Fox News can sell promos that pop up in story comments. Today, Livefyre—a tech company that powers online discussions—is... Continue reading at AdWeek
[ AdWeek | 2015-08-17 00:00:00 UTC ]
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The Bookseller is launching a children’s marketing competition for delegates of this year’s children’s conference, which will take place at the Barbican in London on the 29th September. Continue reading at The Bookseller
[ The Bookseller | 2015-08-15 00:00:00 UTC ]
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#29th september
Fifteen titles have made the cut for the 2015 longlist of the FT/McKinsey Business Book of the Year, last year won by Brad Stone's "The Everything Store." The post FT/McKinsey Business Book of the Year Longlist Announced appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-14 00:00:00 UTC ]
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Independent publisher Galley Beggar Press is launching a short story competition this weekend. The Norwich-based publisher, which originally published Eimear McBride’s Baileys Women’s Prize for Fiction winner A Girl is a Half-Formed Thing, said the competition built on the success of its... Continue reading at The Bookseller
[ The Bookseller | 2015-08-13 00:00:00 UTC ]
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Research reveals that the 1622 catalogue for the Frankfurt Book Fair included the announcement of the publication of Shakespeare’s First Folio. The post How the Frankfurt Book Fair Helped Launch Shakespeare appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-13 00:00:00 UTC ]
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If you're already annoyed with the autoplay video ads in your Facebook timeline, you might want to brace yourself. The social network is opening up that advertising tech to outside apps, or more specifically, to publishers who leverage Menlo Park's... Continue reading at Engadget
[ Engadget | 2015-08-12 00:00:00 UTC ]
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#facebook offers
It's a big problem for the magazine industry and it doesn't show signs of slowing down. The post Ad Blocking is Eating Up More than $20 Billion in Global Revenues appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-12 00:00:00 UTC ]
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Amazon could be on the cusp of launching a grocery delivery operation in the UK after leasing a warehouse from Tesco, it has been reported. Retail Week reported the e-commerce giant has agreed a 10-year lease with Tesco for a warehouse in Surrey, which is currently being revamped by Clegg Food... Continue reading at The Bookseller
[ The Bookseller | 2015-08-11 00:00:00 UTC ]
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#e-commerce giant
Three twenty-something Somali-Canadian siblings have launched Qurtuba Publishing House focusing on Muslim-interest titles, covering business and more. The post Somali Sisters Launch Qurtuba Publishing House in Ottawa appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-11 00:00:00 UTC ]
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