Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Guy Garvey, singer and guitarist with rock band Elbow, has helped launch a new fundraising scheme for Manchester Central Library by becoming the first member of the new "Central Library Lovers" initiative. The membership-fee based scheme is a new initiative from the Manchester Central Library... Continue reading at The Bookseller
[ The Bookseller | 2015-09-15 00:00:00 UTC ]
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Stanfords has launched a Children’s Book of the Month promotion, which will begin with City Atlas by Martin Haake (Wide Eyed Editions). Continue reading at The Bookseller
[ The Bookseller | 2015-09-14 00:00:00 UTC ]
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Oahu Publications, Inc., publisher of the Honolulu Star-Advertiser, The Garden Island, Hawaii Tribune-Herald and West Hawaii Today newspapers, today announced the launch of the new Hawaii.com website, an Internet portal that could become a global meg ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-11 00:00:00 UTC ]
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Two Hoots!, a new illustrated imprint led by Suzanne Carnell, picture book publisher at Macmillan Children’s Books, will release its first book in March 2016. Continue reading at The Bookseller
[ The Bookseller | 2015-09-10 00:00:00 UTC ]
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Regional newspaper publisher extends trial of AdSmart targeted television advertising serviceJohnston Press is seeking to bolster revenues striking a three-year regional advertising deal with Sky to sell targeted TV ad slots to clients.The regional newspaper publisher started a trial to use... Continue reading at The Guardian
[ The Guardian | 2015-09-10 00:00:00 UTC ]
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Icelandic author Bryndis Bjorgvinsdottir's Facebook initiative urging Iceland to accept Syrian refugees has prompted similar campaigns across the globe. The post Icelandic Author Prompts Global Campaigns to Take in Syrian Refugees appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-09 00:00:00 UTC ]
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Take and Popular understand how magazines are fundamentally different from other media. The post Two New Magazine Launches Are So Good, You’ll Hear Music appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-09 00:00:00 UTC ]
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Titles by Kate Mosse, S K Tremayne and Anne Tyler are among the eight books chosen for the latest WH Smith Richard and Judy Book Club. Mosse, whose debut novel Labyrinth (Orion) was picked for the first ever Richard and Judy Book Club in 2005, is this autumn chosen for her novel The... Continue reading at The Bookseller
[ The Bookseller | 2015-09-04 00:00:00 UTC ]
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As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive... Continue reading at Advertising Age
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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When the concept of native advertising first gained widespread attention in 2012, it was expected to lift publishers' fortunes and rescue digital advertising from the perpetual downward slide of display ad rates.Fast-forward three years, and native has largely delivered on that promise.... Continue reading at Advertising Age
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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#branded content
#reach $8
Paper books are archaic -- e-readers and tablets are the proper way to read nowadays. They are more convenient for traveling, helpful for nighttime reading, and most importantly, don't take up room. Both public and in-home libraries are a waste of space. Today, Barnes and Noble announces its... Continue reading at Betanews
[ Betanews | 2015-09-03 00:00:00 UTC ]
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Amazon launched Kindle Unlimited in India with local publishing partners that include Jaico, Westland, Grapevine, Orient, and Sinclude, and more promised. The post Amazon Launch Kindle Unlimited in India with Local Partners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-03 00:00:00 UTC ]
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After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out AOL's tools to compete in mobile advertising against behemoths like Facebook, Yahoo and Google. With the deal,... Continue reading at AdWeek
[ AdWeek | 2015-09-03 00:00:00 UTC ]
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A memorial service for the late Ruth Rendell is due to held next month. Rendell died on 2nd May at the age of 85, almost four months after being admitted to hospital after suffering a critical stroke. A service for Rendell will be held on Thursday 29th October at All Saints Margaret Street,... Continue reading at The Bookseller
[ The Bookseller | 2015-09-02 00:00:00 UTC ]
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Leverages 'engagement player' tech from Selectable Media deal. The post Fitness Magazine Launches Digital Video Channel SweatTV appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-02 00:00:00 UTC ]
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The German digital literary scene boasts a new bestseller list: the Tolino Ebook Bestseller List. Tolino, a German bookseller alliance, is Germany’s counterpart to Amazon. The post Move Over, Kindle Charts: Tolino Launches Ebook Bestseller List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-31 00:00:00 UTC ]
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Like all traditional publishers, Condé Nast has had to adapt its brands as readers and advertisers shift their habits and spending to digital platforms. The changes haven’t gone unnoticed by ad buyers. They applauded Condé Nast’s greater flexibility, manifest in its native ad platform 23 Stories... Continue reading at Digiday
[ Digiday | 2015-08-31 00:00:00 UTC ]
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BuzzFeed, the fast-growing media site, and GroupM, the world's largest buyer of online advertising, announced a partnership Thursday that underscores the rising lure of digital publishing to leading brands. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-27 00:00:00 UTC ]
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Facebook’s new virtual assistant, M, can make restaurant reservations, buy a birthday present for your spouse, or book a weekend getaway. The post Facebook Launches M, Its Bold Answer to Siri and Cortana appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-08-26 00:00:00 UTC ]
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#virtual assistant
A simple WordPress blog named #NoHaceFaltaPapel didn’t exist a year ago. Well now it’s a publishing company whose El Español is responsible for the largest crowdfunding campaign for journalism to date. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-26 00:00:00 UTC ]
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