Brands to Publishers: Let Us Check Your Viewability Rates or We'll Stop Buying Ads

Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check Google's and every other publisher's math.Deep-pocketed brands such as Kellogg are pulling back budgets from major publishers, including Google-owned YouTube and Facebook, that won't let brands bring in third-party viewability companies to verify how many people may have actually seen their ads.Ad viewability has become a chief concern for many marketers as they realize that many of the ads they're buying online never even had a chance to be seen. In December 2014 Google said that 56% of the web's banner ads are never seen. Evidence like that has led companies like GroupM and Unilever to demand that publishers only charge them for ads that had a 100% chance of being seen. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-26 00:00:00 UTC ]
News tagged with: #buying online #chief concern #ad viewability #check google

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Viewability: Publishers are taking the brunt, but the buck stops with brands

The buy side has grown fond of blaming publishers for bad viewability rates. But publishers only serve the ads that advertisers design, and those ads are often poor. Now some brands are working directly with publishers to find customs solutions. Last December Burberry teamed with Yahoo to create... Continue reading at Digiday

[ Digiday | 2015-06-11 00:00:00 UTC ]
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Top UK publishers say they’ll move to reduce ads bought through open ad exchanges

Digital media-buying habits are continuously in flux. The post Top UK publishers say they’ll move to reduce ads bought through open ad exchanges appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-18 00:00:00 UTC ]
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Publishers stop Facebook ad spending over policy that treats publishers as political advertisers

The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-25 00:00:00 UTC ]
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YouTube’s brand-safety woes give publishers a boost in selling video ads directly

To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-02-25 00:00:00 UTC ]
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Snapchat opens a private marketplace for brands to buy ads in Discover shows

Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at Advertising Age

[ Advertising Age | 2018-07-25 00:00:00 UTC ]
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Snapchat Approves Branded Content Ads for Discover Publishers

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[ Advertising Age | 2018-03-09 00:00:00 UTC ]
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Facebook Added ‘Paid’ to Branded Content, and More Pages Can Now Start Publishing It

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European publishers see ad-blocking rates stabilizing

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[ Digiday | 2016-10-28 00:00:00 UTC ]
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WeHo ad tech company begins $100-million buying spree to launch an online publishing arm

West Hollywood firm Engage:BDR Inc. uses its technology to place ads in front of half a billion people each month. But none of those ads appear on websites it owns. Though that's common for ad technology companies, Engage Chief Executive Ted Dhanik no longer sees that as a viable strategy. On... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-08-30 00:00:00 UTC ]
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Ads on Premium Publishers' Sites Are 3 Times More Effective at Boosting Brand Favorability

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IAB Releases New Ad Viewability Tactics for Publishers

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[ Folio Magazine | 2016-03-22 00:00:00 UTC ]
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‘Sticky Videos’ Help Online Publishers Boost Video Ad Viewability

Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences.   One recent tactic: using “sticky&rdq ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
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Here's How Google Gives Publishers a 100 Percent Viewable Ad Option

A digital publisher is using Google’s new technology to ensure ads are 100 percent viewable, attempting to eliminate one of the big obstacles in the way of brands shifting more money online.   The publisher IDG Communications ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
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publishers stop the ad blocking wave?

Apple’s new iPhone tweak empowers users and marks an advertising watershedLast Wednesday Apple rolled out the latest version of its iOS operating system, and it came with a very nasty sting in the tail for newspapers, magazines and online publishers everywhere. A relatively small tweak means... Continue reading at The Guardian

[ The Guardian | 2015-09-20 00:00:00 UTC ]
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Pinterest Makes It Easier for Brands to Post Pins, Buy Ads

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3 ways agency calls for viewability will change ad buying

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Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

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Google's Ad Boss on Ad Blocking, AMP Ad Viewability and Enhanced Campaigns

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[ Advertising Age | 2016-01-26 00:00:00 UTC ]
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Peterson's Publishing Buys B.E.S. Publishing

Peterson’s Publishing has acquired the more than 800 titles of Barron's Educational Series Publishing. Ingram-owned Two Rivers Distribution is now handing sales and distribution for the company. Continue reading at Publishers Weekly

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