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Publishing news tagged with #goal isn

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Why ad buyers are slow to embrace attention metrics

Premium publishers have been pushing the idea of selling ads based on attention time, saying that the longer people spend on a site, the more value there is for advertisers. But some ad buyers aren’t biting. Too few publishers are selling this way. For some advertisers, the goal isn’t to be in... Continue reading at 'Digiday'

[ Digiday | 2015-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #ad buyers #goal isn #long time

Only 17 percent of BuzzFeed’s traffic goes to news

The viral news publisher has made a push into hard news, with nearly half its editorial staff devoted to traditional news stories. But the vast majority of its traffic is still driven by entertainment and lifestyle content. Seventeen percent of its traffic in April, the first month BuzzFeed... Continue reading at 'Digiday'