After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same. In a presentation at Cannes Lions this week, Facebook's chief product officer Chris Cox showed ad buyers mock-ups of a new mobile format that takes over a screen after a user clicks on it from the news feed. Once a promo is expanded, it turns into a browsable mini-website. (Re/code published a video of what a Michael Kors ad reportedly looks like.) Similar to Instant Articles, the format would keep the entire ad experience inside the controlled confines of Facebook, meaning advertisers need to create content specifically for the social platform. The news comes right before Facebook's initial crop of Instant Articles publishers, including The New York Times and Buzzfeed, start cranking out articles for the platform tomorrow, according to a Wall Street Journal report. Facebook seems to be turning a corner with mobile ads by creating a more immersive promotional experience. But will brand marketers react by spending more? "If the mock-up scenario is a preview of what Facebook's ad future is, then the answer is a resounding yes," said Robert Andrade, director of content distribution at Deep Focus. "Rich media ads will definitely change how advertisers spend and, even more so, produce within the Facebook ecosystem. We should expect to see a significant amount of dollars going to early tests." Andrew Cunningham, social marketing lead at Huge,... Continue reading at 'AdWeek'
[ AdWeek | 2015-06-26 00:00:00 UTC ]
CLA, the company that helps simplify copyright for content users, has appointed Philip Graf CBE to its board as senior independent director. Graf is chairman for the Gambling Commission and chair of CfBT Education Trust, a leading education consultancy and service organisation. Continue reading at The Bookseller
[ The Bookseller | 2015-10-29 00:00:00 UTC ]
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After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same. In a presentation at Cannes Lions this week, Facebook's chief product officer Chris Cox showed ad buyers mock-ups of a new mobile format that takes over a screen... Continue reading at AdWeek
[ AdWeek | 2015-06-26 00:00:00 UTC ]
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TV networks are gearing up for their flashy upfront presentations, which represent the kick-off to negotiations with advertisers over fall prime-time programming.While some like Discovery are skipping the glitz altogether, others like Turner Broadcasting are combining their network presentations... Continue reading at Advertising Age
[ Advertising Age | 2015-02-05 00:00:00 UTC ]
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TV networks are gearing up for their flashy presentations, which represnt the kick-off to negotiations with advertisers over fall prime-time programming.As has been the case over the past several years, plenty of other digital media companies and publishers are also vyying for marketers' TV... Continue reading at Advertising Age
[ Advertising Age | 2014-02-19 00:00:00 UTC ]
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