#forrester research

Publishing news tagged with #forrester research


Is YP's Search Data Strong Enough to Win More Local Digital Ad Dollars?

A few years ago, Foursquare, Yelp and Groupon seemed to be booming with brands and consumers, painting a pretty lucrative picture of the future of local advertising. Fast-forward to today—Yelp is reportedly up for sale, Foursquare's growth has stalled, and the daily-deal market has burned out. ... Continue reading at 'AdWeek'

[ AdWeek | 2015-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #drive sales #forrester research #location-based ads


Amazon Tries to Drive Wedge Between Hachette and Its Authors

Amazon.com Inc. is offering authors caught up in its dispute with Hachette Book Group all proceeds from the sale of any digital book, seeking to bypass the publisher and appeal directly to writers.Amazon sent a letter to authors, including Douglas Preston, proposing to extract them from the spat... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #forrester research #greater share #ebook revenue #appeal directly #digital book


Scribd, HarperCollins deal casts long digital shadow

Whether publishers want it or not, the Netflix model is coming to the book business.The San Francisco startup Scribd, best known as a site for posting PDFs of documents, announced Tuesday it is launching a multi-platform digital book subscription service that will provide access to a wide range... Continue reading at 'Crains New York'

[ Crains New York | 2013-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #attractive option #forrester research #message directly #literary agent


Will Amazon and Washington Post Work Together? Who Knows?!

While the media industry reels from the news that Jeff Bezos purchasing the Washington Post, it's still anyone's guess as to what the Amazon founder plans to do with the paper. An even more intriguing question is, will Amazon and the Post even mingle? Or steer clear of each other? Bezos, it's... Continue reading at 'AdWeek'

[ AdWeek | 2013-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #forrester research #well-deserved reputation #special offers #longer term #short term


Publishing Executive Survey Shows Industry Settling into Digital

Forrester Research and DBW presented the findings of their Executive Publishing Survey on ebooks, devices and digital publishing predictions for 2013. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #forrester research


33Across Acquires Publishing Data Gold Mine Tynt

Facebook may be the biggest social network on the planet, but social ad targeting firm 33Across says it now has the distinction of managing the world’s largest social and interest graph. The company was set to announce today that it has acquired San Francisco-based publishing sharing tool Tynt,... Continue reading at 'AdWeek'

[ AdWeek | 2012-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #forrester research #senior analyst #coming months


E-Book Sales Pass Print on Amazon

While the Rapture isn’t scheduled to occur until Saturday, according to members of certain religious fringe groups, it looks like doomsday has come early for publishers of print books. Amazon announced Thursday that sales of ebooks on the site have finally surpassed combined sales of hardcovers... Continue reading at 'AdWeek'

[ AdWeek | 2011-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #forrester analyst #big deal #e-book reading #forrester research #mortar stores #mike shatzkin


Media Dealmakers Summit: "The Web Is Dead"

New York--There was a question during the morning session today at the Media Dealmakers Summit that crystallized what a lot of people are thinking about the future. "Are tablets and e-readers the future of media?" For George F. Colony, CEO of Forrester Research, the answer was simple: "Yes.... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #forrester research