A few years ago, Foursquare, Yelp and Groupon seemed to be booming with brands and consumers, painting a pretty lucrative picture of the future of local advertising. Fast-forward to today—Yelp is reportedly up for sale, Foursquare's growth has stalled, and the daily-deal market has burned out. Just as the future of local digital advertising looks like an uphill struggle again, YP is transitioning from its roots in print phone books to mobile and display advertising with what it claims is a lot of data to please both small businesses and big brands. At the same time, YP is up against giants like Facebook, Amazon and Google that now also have their sights set on local advertising. "We see this tension [in small businesses], as well in the national players, between search and display," said Darren Clark, YP's chief technology officer. "More and more, we think they converge and complement each other. We have really good visibility into when customers are looking for stuff. Our ability to retarget off of that gives us a leg up in terms of attribution and all the things that can be in a big media plan." Today, YP is launching a new mobile and online ad product for small businesses called ypDisplay, which lets marketers zero in on potential customers who have shown an interest in a product. The tool enables small- to medium-sized marketers to run geo-fenced mobile campaigns around places like car dealerships and malls. Brands will be able to pinpoint folks who searched for... Continue reading at 'AdWeek'
[ AdWeek | 2015-07-07 00:00:00 UTC ]
Last week, Sony published a seemingly innocuous round of interviews that centered the company’s nebulous “creative entertainment vision”. Neil Druckmann, head of the Sony-owned game studio Naughty Dog, was one of those — but his interview wasn’t quite what it seemed. Druckmann, who headed the... Continue reading at Engadget
[ Engadget | 2024-05-30 11:15:49 UTC ]
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Despite a disappointing 2017, comics retailers attending the annual Diamond Retailers Summit in Chicago were optimistic about 2018, and expect new retail services and forthcoming titles to drive sales in the second half of the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-12 00:00:00 UTC ]
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Digiday Media is excited to welcome its first senior vice president of sales and client engagement. Drew Schutte, the former chief revenue officer of Condé Nast Digital, and publisher of Wired, The New Yorker and Details, is joining Digiday Media to drive sales and client engagement for the... Continue reading at Digiday
[ Digiday | 2017-07-10 00:00:00 UTC ]
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This is the season in which the entire book industry depends upon consumer holiday purchases to drive sales and, for some, issues at Amazon are leaving their hottest titles languishing on shipping docks and sitting in truck trailers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-16 00:00:00 UTC ]
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Head of Zeus has launched a “fully immersive, story driven” digital marketing campaign to mark the release of Jonathan Holt’s The Abduction in paperback. The novel is the second in the Carnivia thriller trilogy, and the marketing campaign will be hosted on the Carnivia website, with Head of... Continue reading at The Bookseller
[ The Bookseller | 2014-10-30 00:00:00 UTC ]
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Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at... Continue reading at AdWeek
[ AdWeek | 2014-07-22 00:00:00 UTC ]
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Amazon.com Inc. is offering authors caught up in its dispute with Hachette Book Group all proceeds from the sale of any digital book, seeking to bypass the publisher and appeal directly to writers.Amazon sent a letter to authors, including Douglas Preston, proposing to extract them from the spat... Continue reading at Advertising Age
[ Advertising Age | 2014-07-09 00:00:00 UTC ]
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Whether publishers want it or not, the Netflix model is coming to the book business.The San Francisco startup Scribd, best known as a site for posting PDFs of documents, announced Tuesday it is launching a multi-platform digital book subscription service that will provide access to a wide range... Continue reading at Crains New York
[ Crains New York | 2013-10-02 00:00:00 UTC ]
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While the media industry reels from the news that Jeff Bezos purchasing the Washington Post, it's still anyone's guess as to what the Amazon founder plans to do with the paper. An even more intriguing question is, will Amazon and the Post even mingle? Or steer clear of each other? Bezos, it's... Continue reading at AdWeek
[ AdWeek | 2013-08-07 00:00:00 UTC ]
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Forrester Research and DBW presented the findings of their Executive Publishing Survey on ebooks, devices and digital publishing predictions for 2013. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-16 00:00:00 UTC ]
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Facebook may be the biggest social network on the planet, but social ad targeting firm 33Across says it now has the distinction of managing the world’s largest social and interest graph. The company was set to announce today that it has acquired San Francisco-based publishing sharing tool Tynt,... Continue reading at AdWeek
[ AdWeek | 2012-01-25 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 15/11/2011 - 10:12 The US Authors Guild has accused Amazon.com of "boldly breaching its contracts" with publishers by signing them up to its new Kindle Lending programme without permission. It claimed it is doing this to drive sales of its Kindle... Continue reading at The Bookseller
[ The Bookseller | 2011-11-15 00:00:00 UTC ]
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While the Rapture isnt scheduled to occur until Saturday, according to members of certain religious fringe groups, it looks like doomsday has come early for publishers of print books. Amazon announced Thursday that sales of ebooks on the site have finally surpassed combined sales of hardcovers... Continue reading at AdWeek
[ AdWeek | 2011-05-20 00:00:00 UTC ]
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New York--There was a question during the morning session today at the Media Dealmakers Summit that crystallized what a lot of people are thinking about the future. "Are tablets and e-readers the future of media?" For George F. Colony, CEO of Forrester Research, the answer was simple: "Yes.... Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-04 00:00:00 UTC ]
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