Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-14 00:00:00 UTC ]

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Lachlan Murdoch drops defamation proceedings against independent Australian publisher Crikey

Move comes days after Fox reached a $US787.5m settlement with the voting equipment company Dominion in a separate defamation lawsuitFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastLachlan Murdoch has dropped his... Continue reading at The Guardian

[ The Guardian | 2023-04-21 02:28:29 UTC ]
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What’s in the public interest? Murdoch v Crikey trial could test new defamation defence

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[ The Guardian | 2022-10-10 08:03:32 UTC ]
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Bestselling Swedish Author to Pen Next Three 'Dragon Tattoo' Books

Knopf will be publishing three new books in its Millennium series, which launched with Stieg Larsson's 'The Girl with the Dragon Tattoo.' The new titles will be written by bestselling Swedish author Karin Smirnoff, with the first of them set to be released on September 5, 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-05 04:00:00 UTC ]
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Infographic: The Most Instagrammed Book Covers

OnBuy.com, a U.K. marketplace similar to eBay or OfferUp, searched Instagram and determined that the book cover most often appearing on the social media site was Harper Lee's 'To Kill a Mockingbird,' with 181,000 posts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-05 05:00:00 UTC ]
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British Book awards balance art and selling power to decide best writer in 30 years

Novelists rub shoulders with presidents, chefs, comedians and thriller megastars on longlist to define the title with the biggest impact on the book worldIt could be almost the setup for a joke, but a former president, a Booker winner and an erotic fiction superstar have walked on to the British... Continue reading at The Guardian

[ The Guardian | 2020-02-14 06:01:23 UTC ]
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Tinder Press picks up McIver crime debut

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[ The Bookseller | 2019-09-18 20:31:16 UTC ]
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Louise Adler appointed publisher-at-large at Hachette Australia

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[ The Guardian | 2019-09-04 01:58:53 UTC ]
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Lisbeth Salander is back — and angrier than ever

“The Girl Who Lived Twice” may sound like a James Bond film, but it’s much, much bleaker. Continue reading at The Washington Post

[ The Washington Post | 2019-08-23 13:00:00 UTC ]
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This Southern murder trial inspired Harper Lee's 'lost' book. 'Furious Hours' reexamines it

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[ Los Angeles Times | 2019-06-14 19:05:00 UTC ]
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Aaron Sorkin’s ‘To Kill a Mockingbird’ stage adaptation set for Azusa Pacific University

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[ Los Angeles Times | 2019-03-03 00:00:00 UTC ]
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Burglar hits legendary bookstore, steals rare edition of ‘To Kill a Mockingbird’

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[ Los Angeles Times | 2019-02-15 00:00:00 UTC ]
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Cover and title of sixth installment in Larsson's Millennium series revealed

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[ The Bookseller | 2018-11-16 00:00:00 UTC ]
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'To Kill a Mockingbird' Is PBS's 'Great American Read'

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[ Publishers Weekly | 2018-10-23 00:00:00 UTC ]
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Harper Lee Prize for Legal Fiction to CE Tobisman for ‘Proof’; Abigail Strom Wins RITA Award

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[ Publishing Perspectives | 2018-07-25 00:00:00 UTC ]
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Louise Sherwin‐Stark appointed c.e.o of Hachette Australia and New Zealand

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[ The Bookseller | 2018-06-22 00:00:00 UTC ]
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Harper Lee's estate to sue over Broadway version of Mockingbird

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[ The Bookseller | 2018-03-16 00:00:00 UTC ]
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Harper Lee's will, unsealed after a lawsuit, raises questions

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[ Los Angeles Times | 2018-03-01 00:00:00 UTC ]
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Jeff Daniels to star in Aaron Sorkin's adaptation of 'To Kill a Mockingbird' on Broadway

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[ Los Angeles Times | 2018-02-16 00:00:00 UTC ]
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Dan Brown's Origin makes a strong start in UK bookshops

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[ The Guardian | 2017-10-11 00:00:00 UTC ]
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