Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-14 00:00:00 UTC ]
News tagged with: #david lagercrantz #lisbeth salander #dragon tattoo #harper lee #australian publisher #advertising purposes #hachette australia

Other Publishing stories related to: 'Was 'tatvertising' the nadir of book marketing campaigns?'

Was 'tatvertising' the nadir of book marketing campaigns?

[ The Guardian | 2015-07-14 00:00:00 UTC ]
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Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
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Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
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Rights Edition: Nicolas Roche on BIEF’s New ‘Books From France’ and Paris Book Market

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[ Publishing Perspectives | 2022-02-25 17:34:51 UTC ]
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Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard. Continue reading at The Bookseller

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Concern for children's book market as The Book People fails to find buyer

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[ The Bookseller | 2020-01-14 05:00:29 UTC ]
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Children’s Books in China 2019: The Chinese Children’s Book Market Is Still on a Roll

The oft-quoted numbers remain as compelling as ever: 370 million people under the age of 18, an additional 17.5 million babies born annually, and at least 600 active publishers in the children’s book industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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One Book Fair to Another: At Sharjah, London Book Fair Plans Market Focus Indonesia

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[ Publishing Perspectives | 2018-11-09 00:00:00 UTC ]
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Interview: Beijing Book Fair Director Liying Lin on China’s Book Market

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[ Publishing Perspectives | 2018-08-24 00:00:00 UTC ]
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German Book Market in 2017: Stable Sales But in Need of More Book Buyers

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[ Publishing Perspectives | 2018-06-08 00:00:00 UTC ]
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Children's Books in China 2018: The Continuing Story of the Children’s Book Market in China

Eleven years ago, in 2007, China Children’s Press & Publication Group (CCPPG) participated in the Bologna Book Fair for the first time. Their booth in Hall 29 was small, shabby, and minimally decorated and very few visitors dropped by. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Children's Books in China 2018: Top 10 Children's Books in China - A Quick Market Analysis

The two biggest online book retailers in China are Dangdang and JD, which combined take up nearly two-thirds of the market. However, despite serving the same readership, their top 10 bestseller lists tend to differ greatly. Interestingly enough, for 2017, their charts share not even one title. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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The UK’s Book Aid International Opens ‘New Worlds Through Books’ Campaign

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[ Publishing Perspectives | 2018-02-14 00:00:00 UTC ]
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Children's Books in China 2017: An Overview of the Children’s Book Market in China

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[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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[ Publishers Weekly | 2017-02-08 00:00:00 UTC ]
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[ Publishing Perspectives | 2017-01-12 00:00:00 UTC ]
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[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
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Book ban campaigners deliver "hundreds of books" to MoJ

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[ The Bookseller | 2014-12-12 00:00:00 UTC ]
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