Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-14 00:00:00 UTC ]

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Jeff Daniels to star in Aaron Sorkin's adaptation of 'To Kill a Mockingbird' on Broadway

Jeff Daniels will play the inimitable lawyer Atticus Finch in Aaron Sorkin’s forthcoming Broadway adaptation of Harper Lee’s classic novel “To Kill a Mockingbird,” a spokesman for the production announced Thursday. The show, which will be directed by Tony Award-winner Bartlett Sher (“The King and... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-02-16 00:00:00 UTC ]
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Dan Brown's Origin makes a strong start in UK bookshops

Although not quite the sensation of previous Robert Langdon thrillers, The Da Vinci Code author’s latest mystery sold 100,000 copies in its first week Dan Brown’s mastery of something like a code for bestsellers has returned to cheer UK booksellers, with more than 100,000 copies of his latest... Continue reading at The Guardian

[ The Guardian | 2017-10-11 00:00:00 UTC ]
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PW Picks: Books of the Week, September 11, 2017

This week: Lisbeth Salander's latest case, plus new books from Celeste Ng and Nicole Krauss. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
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First To Kill a Mockingbird graphic novel coming in 2018

William Heinemann is publishing the first graphic novel adaptation of Harper Lee’s classic To Kill a Mockingbird, drawn and adapted by Fred Fordham. Continue reading at The Bookseller

[ The Bookseller | 2017-06-07 00:00:00 UTC ]
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Sphere acquires 'feel-good book club' fiction by Sophie Green

Little, Brown imprint Sphere has acquired The Inaugural Meeting of the Fairvale Ladies Book Club by Sophie Green from Hachette Australia. Continue reading at The Bookseller

[ The Bookseller | 2017-04-27 00:00:00 UTC ]
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Orion Children’s wins Frankfurt auction for magical trilogy

Hachette Children’s Group, along with Hachette US and Hachette Australia, has won an eight-publisher Frankfurt auction to acquire debut children’s author Jessica Townsend. Continue reading at The Bookseller

[ The Bookseller | 2016-10-22 00:00:00 UTC ]
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Sally Faulkner signs book deal after doomed bid to kidnap own children

Hachette Australia says memoir will be ‘testament to a mother’s love’ after disastrous snatch attempt in Lebanon organised with help of Channel NineBrisbane woman Sally Faulkner, who has been charged with kidnapping her own children in Beirut, has signed an international book deal for a tell-all... Continue reading at The Guardian

[ The Guardian | 2016-07-08 00:00:00 UTC ]
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BFG tops lists of children's books which develop empathy

Roald Dahl’s BFG and Harper Lee’s To Kill a Mockingbird have topped the list of books parents said best helped children develop empathy. Continue reading at The Bookseller

[ The Bookseller | 2016-04-05 00:00:00 UTC ]
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To Kill a Mockingbird most popular book-club pick

Harper Lee's To Kill a Mockingbird is the most popular reading group title in the UK, according to new research from The Reading Agency. Continue reading at The Bookseller

[ The Bookseller | 2016-02-25 00:00:00 UTC ]
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Harper Lee sales leap at national retailers

Harper Lee's death last Friday has prompted a sharp upturn in sales of To Kill a Mockingbird and Go Set a Watchman for Amazon, Waterstones and Foyles. Continue reading at The Bookseller

[ The Bookseller | 2016-02-23 00:00:00 UTC ]
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Harper Lee leaves behind a trail of unanswered questions

With Harper Lee's passing, the questions about her second book and her retreat from public life over the past half-century have only deepened the mystery about her. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-02-21 00:00:00 UTC ]
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For many students and teachers, the lessons of 'To Kill a Mockingbird' resonate

Eighth-grader Daisy Vetter dropped to the floor and curled up in a ball when news of Harper Lee's death came over the intercom at Walter Reed Middle School in North Hollywood on Friday morning. Her friends asked what was wrong. They just didn't understand, Daisy said, why "To Kill a Mockingbird,"... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-02-20 00:00:00 UTC ]
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Harper Lee: Beloved author of ‘To Kill a Mockingbird’ dies

Harper Lee created a work that has endured for generations with her first novel 'Mockingbird,' which told the story of Scout Finch and her experiences as her father battles racism. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-02-20 00:00:00 UTC ]
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Harper Lee: Beloved ‘To Kill a Mockingbird’ author dies

Harper Lee created a work that has endured for generations with her first novel 'Mockingbird,' which told the story of Scout Finch and her experiences as her father battles racism. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-02-20 00:00:00 UTC ]
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Harper Lee, author of 'To Kill a Mockingbird', dies - county official

Harper Lee, who wrote one of America's most enduring literary classics, To Kill a Mockingbird, about a child's view of right and wrong and waited 55 years to publish a second book with the same characters from a very different point of view, died at the age of 89 on Friday (Saturday NZ Time). Continue reading at Stuff

[ Stuff | 2016-02-19 00:00:00 UTC ]
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'Mockingbird' heads for Broadway

US film and theatre producer Scott Rudin is to take Harper Lee's novel To Kill a Mockingbird to Broadway, in a new adaptation by screenwriter Aaron Sorkin, after a change of heart by the author, who was previously reluctant to allow such a production.  Continue reading at The Bookseller

[ The Bookseller | 2016-02-12 00:00:00 UTC ]
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'To Kill a Mockingbird': Aaron Sorkin will adapt the classic novel for Broadway

A new stage adaptation of Harper Lee's novel 'Mockingbird' will reportedly be written by Sorkin. 'Mockingbird' was adapted as an Oscar-winning film in 1962 starring Gregory Peck. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-02-11 00:00:00 UTC ]
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Bestselling Books of 2015

Harper Lee, Marie Kondo, and Jeff Kinney topped the print bestseller lists in 2015 for adult fiction, adult nonfiction, and juvenile books, respectively. Here are the 20 bestselling books of the year in each of those categories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
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Why print book sales are rising, and books are getting longer

E-book sales have remained stagnant in 2015. But print book sales are up, and Harper Lee's latest novel and adult coloring books are the big winners. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-12-23 00:00:00 UTC ]
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