Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-14 00:00:00 UTC ]

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Harper Lee, author of 'To Kill a Mockingbird,' to publish second novel

The AP reports that Harper Lee will publish her second novel this summer, a sequel to the Pulitzer Prize-winning classic To Kill a Mockingbird. The book, entitled Go Set a Watchman was completed in... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-02-03 00:00:00 UTC ]
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Quercus to publish Millennium trilogy sequel in August

The sequel to late author Stieg Larsson’s Millennium trilogy will go on sale in the UK in August. The book, which is entitled That Which Does Not Kill in Swedish, was penned by David Lagercrantz and will go on sale in at least 35 countries, said Swedish publisher Norstedts. A spokesperson for... Continue reading at The Bookseller

[ The Bookseller | 2015-01-29 00:00:00 UTC ]
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Cornerstone releases Harper Lee enhanced ebook

Cornerstone today releases an enhanced digital edition of Harper Lee’s To Kill a Mockingbird. Lee’s book was released as an ebook for the first time in July, after Cornerstone acquired UK and Commonwealth rights, excluding Canada, to the ebook and digital audio. The special enhanced digital... Continue reading at The Bookseller

[ The Bookseller | 2014-11-05 00:00:00 UTC ]
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Harper Lee memoirist insists that she had novelist's blessing

After To Kill a Mockingbird author denies Marja Mills's book had her approval, Mills and publisher issue counterclaimsNews: Harper Lee denies cooperating with Marja Mills on The Mockingbird Next DoorThe author and publisher of a new book about Harper Lee have stood their ground after the To Kill... Continue reading at The Guardian

[ The Guardian | 2014-07-16 00:00:00 UTC ]
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Harper Lee says she didn't cooperate with new book 'The Mockingbird Next Door'

Lee says that 'as long as I am alive any book purporting to be with my cooperation is a falsehood,' while author Marja Mills tells the Monitor, 'Nelle Harper Lee and Alice F. Lee were aware I was writing this book.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-16 00:00:00 UTC ]
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PW Picks: Books of the Week, July 14, 2014

This week, growing up with Harper Lee, saving an American town, and an unstable nanny. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-11 00:00:00 UTC ]
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Harper Lee's classic, 'To Kill a Mockingbird,' is finally available as an ebook

'To Kill a Mockingbird,' the 1961 Pulitzer Prize winner that often appears on 'most-loved books' lists, has been released as an ebook for a new generation of readers. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-10 00:00:00 UTC ]
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Surfer who died at Tamarama beach named as publisher Matthew Richell

The UK-born father of two and CEO of Hachette Australia was washed on to a dangerous rocky area at the Sydney beachA surfer who died after hitting his head at a popular Sydney beach has been named as publishing company boss Matthew Richell.Paramedics were called to Tamarama beach about 2pm... Continue reading at The Guardian

[ The Guardian | 2014-07-03 00:00:00 UTC ]
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Harper Lee settles lawsuit with Alabama museum

Harper Lee, author of 'To Kill a Mockingbird,' sued Monroe County Heritage Museum for using her name and her book without compensating her. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-02-20 00:00:00 UTC ]
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Self-publishing: is it killing the mainstream?

In genre fiction, going it alone is beginning to look a much more dependable route to successBrenna Aubrey self-published her debut romance novel At Any Price on the Amazon Kindle on 9 December 2013. One month later At Any Price had netted a total profit of £16,588. Aubrey's success is far from... Continue reading at The Guardian

[ The Guardian | 2014-02-14 00:00:00 UTC ]
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Bold and Beautiful turns a new page

An Australian publisher has acquired the global rights to turn the TV drama into romance novels.     Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2013-12-11 00:00:00 UTC ]
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Harper Lee is back in court – this time suing her own hometown

'To Kill a Mockingbird' author Harper Lee alleges that her hometown is exploiting her trademark and personality rights. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-10-18 00:00:00 UTC ]
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Emue Books Brings Francophone Literature (and Fairness) Down Under

Emue Books is a new Australian publisher with an unexpected mission: publishing Francophone literature and reviving "fairness" in publishing. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-21 00:00:00 UTC ]
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Richell to head Hachette Australia as Edwards retires

Hachette Australia c.e.o. and Hachette New Zealand chairman Malcolm Edwards will retire at the... Continue reading at The Bookseller

[ The Bookseller | 2012-09-11 00:00:00 UTC ]
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PBS specials will explore Margaret Mitchell and Harper Lee

The Southern authors, each of whom wrote a classic American novel, will have their lives and influence explored in two episodes of PBS's 'American Masters.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-03-01 00:00:00 UTC ]
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Media Decoder: Confusion Over a Book About Harper Lee

The author of a forthcoming book about the ever-private Harper Lee, author of "To Kill a Mockingbird," insisted on Friday that she had the cooperation of Ms. Lee, two days after Ms. Lee released a statement through her lawyer denying that she had cooperated. Continue reading at The New York Times

[ The New York Times | 2011-04-29 00:00:00 UTC ]
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