Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-14 00:00:00 UTC ]

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Hardbacks lead summer reading line-up

Publishers and booksellers are expecting this year’s summer reading to be driven by key hardback releases, contrasting sharply to the focus in recent years on paperback and backlist. Nearly all retailers contacted by The Bookseller heavily tipped two of the most hyped books of the year to top... Continue reading at The Bookseller

[ The Bookseller | 2015-05-27 00:00:00 UTC ]
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Harper Lee offer for PRH staff

Penguin Random House has offered staff a first edition of Harper Lee’s forthcoming novel Go Set a Watchman (William Heinemann) for a special price of £5. The offer was made to coincide with Lee’s 89th birthday today (28th April). Staff at all Penguin Random House sites, including its warehouse... Continue reading at The Bookseller

[ The Bookseller | 2015-04-29 00:00:00 UTC ]
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Sandon and Arthur meet with Harper Lee

Cornerstone m.d. Susan Sandon and William Heinemann publisher Jason Arthur have met with Harper Lee ahead of the publication of Go Set a Watchman in July, with Sandon saying the writer has a “sharp sense of humour and astonishing recall of poetry and literary references”. Sandon and Arthur went... Continue reading at The Bookseller

[ The Bookseller | 2015-04-28 00:00:00 UTC ]
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Witherspoon to narrate Harper Lee audio

Oscar-winning actress Reese Witherspoon will narrate the audio edition of Harper Lee's forthcoming novel, Go Set a Watchman. The audiobook will be published by Random House Audiobooks on 14th July, alongside the print edition, published in the UK by William Heinemann. Continue reading at The Bookseller

[ The Bookseller | 2015-04-24 00:00:00 UTC ]
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Quercus celebrates Salander's birthday

Quercus Books is to host a digital-led "Day of the Girl" celebration of Lisbeth Salander, the heroine of Stieg Larsson’s Millennium series, on the character’s birthday on 30th April. Continue reading at The Bookseller

[ The Bookseller | 2015-04-23 00:00:00 UTC ]
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In London, Lit Agents See Action Around LatAm, China, Harper Lee

In the Rights Center of the LBF, literary agents are reporting deals swirling around Latin America, China, and Harper Lee's Go Set a Watchman. The post In London, Lit Agents See Action Around LatAm, China, Harper Lee appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-15 00:00:00 UTC ]
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Harper Lee Declared Fit to Publish

Harper Lee is, according to the state of Alabama, well enough to have signed off on the release of her forthcoming novel, 'Go Set a Watchman.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-06 00:00:00 UTC ]
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Colouring books for adults top Amazon bestseller list

Surge in popularity of genre attributed to ‘anti-stress’ benefits and nostalgiaThe bestselling title on Amazon in the US right now is not Harper Lee’s hugely anticipated second novel, Go Set a Watchman, or George RR Martin’s Song of Ice and Fire fantasy series, or even Zoella’s much-mocked but... Continue reading at The Guardian

[ The Guardian | 2015-04-05 00:00:00 UTC ]
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What's hotter than a sequel to 'Mockingbird'? A coloring book for grownups

Johanna Basford's 'Secret Garden' coloring book shot to the top of Amazon’s best-seller list this month, overtaking books by authors like Anthony Doerr, Paula Hawkins, and Harper Lee. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-04-01 00:00:00 UTC ]
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Sequel to Stieg Larsson’s Millennium novels: title and cover revealed

The Girl in the Spider’s Web, continuing the Girl With the Dragon Tattoo sequence, was written by David Lagercrantz and will be published worldwide this AugustFirst, there was The Girl with the Dragon Tattoo. Then, she Played With Fire and Kicked the Hornet’s Nest. Now, more than 10 years since... Continue reading at The Guardian

[ The Guardian | 2015-03-31 00:00:00 UTC ]
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Go Set a Watchman book jackets: a designer reads the artwork

The newly revealed covers of Harper Lee’s To Kill a Mockingbird sequel are a graphic illustration of their publishers’ ambition to ensnare her fansCover for Harper Lee’s Mockingbird sequel revealedArguably the most hotly-anticipated novel in the world in 2015, Harper Lee’s Go Set a Watchman, had... Continue reading at The Guardian

[ The Guardian | 2015-03-27 00:00:00 UTC ]
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Booksellers praise new Harper Lee cover

The cover for Harper Lee’s forthcoming novel is “striking”, and will stand out on shelves, booksellers have said. Continue reading at The Bookseller

[ The Bookseller | 2015-03-27 00:00:00 UTC ]
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'Go Set a Watchman': Here's the book cover

Harper Lee's book 'Watchman' reportedly centers on an adult version of the 'Mockingbird' character Scout and will be released this July. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-03-27 00:00:00 UTC ]
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Andrew Nurnberg to partner with Istanbul agency

Andrew Nurnberg Associates (ANA) and the Istanbul-based AnatoliaLit Agency are to go into partnership. The AnatoliaLit Agency was founded 10 years ago by Amy Spangler and Dilek Akdemir, and represents an international roster of publishers and agencies in its capacity as co-agents, in additional... Continue reading at The Bookseller

[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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Cover Reveal: Harper Lee's 'Go Set a Watchman'

HarperCollins unveiled the jacket of the hotly anticipated novel, with president and publisher of general books Michael Morrison noting that the design "draws on the style of the decade the book was written, but with a modern twist." Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
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Nurnberg blasts 'shameful' Lee claims

Harper Lee's agent Andrew Nurnberg has issued a full and emphatic denial of claims that novelist Harper Lee has been subjected to "elder abuse" linked to the publication of her novel Go Set a Watchman, describing allegations made against her care as "shameful" and "sad". Continue reading at The Bookseller

[ The Bookseller | 2015-03-14 00:00:00 UTC ]
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Report: Alabama investigating possible elder abuse in connection with Harper Lee’s new novel

The news last month that Harper Lee would be publishing a second book was met with a brief blip of exultation followed by skepticism from fans of To Kill a Mockingbird. Continue reading at Stuff

[ Stuff | 2015-03-13 00:00:00 UTC ]
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HarperCollins creates new Spanish-language divisions

HarperCollins is to expand its Spanish-language publishing via the creation of HarperCollins Espanol and HarperCollins Iberica, to serve the Americas and Spain/Portugal respectively. The company will build on its existing structures in the Americas and in Spain and expand the number of... Continue reading at The Bookseller

[ The Bookseller | 2015-03-10 00:00:00 UTC ]
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Tinder Press acquires Bishop début

Tinder Press has acquired a UK début by Australian author Stephanie Bishop. Publisher Mary-Anne Harrington bought British Commonwealth rights, excluding Australia New Zealand, to The Other Side of the World from Airlie Lawson at Hachette Australia.  The novel tells the story of a fractured... Continue reading at The Bookseller

[ The Bookseller | 2015-03-07 00:00:00 UTC ]
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London's Calling for Foreign Pubs Who Want New Harper Lee

Andrew Nurnberg, the British agent who represents Lee, is taking an unusual approach to selling the foreign rights to her forthcoming novel, 'Go Set a Watchman.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-25 00:00:00 UTC ]
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