Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-14 00:00:00 UTC ]

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Harper Lee's new book: Atticus Finch as a racist?

'Go Set a Watchman': "The question of Atticus's racism is one of the most important and critical elements in this novel..." wrote HarperCollins, the new book's publisher.  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-07-12 00:00:00 UTC ]
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Ready or not, readers get sneak peek at Harper Lee's 'Go Set a Watchman'

Harper Lee's second novel isn't set for publication until July 14, but readers are getting a sneak preview of the first chapter Friday. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-07-11 00:00:00 UTC ]
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Go Set a Watchman launch excitement builds ahead of publication

Harper Lee’s unexpected companion novel to To Kill a Mockingbird has bookshops readying for huge salesRead the first chapterListen to an extract read by Reese WitherspoonFirst chapter review: A beguiling journey into the pastSix months ago, it was a book the literary world would have laughed off... Continue reading at The Guardian

[ The Guardian | 2015-07-11 00:00:00 UTC ]
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VIDEO: Harper Lee's ambitions revealed

Harper Lee's second novel, which is being published on Tuesday and was written before To Kill A Mockingbird, makes Amazon bestseller list. Continue reading at BBC World

[ BBC World | 2015-07-11 00:00:00 UTC ]
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Harper Lee: Here's what happens in the beginning of her 'Go Set a Watchman'

Fans anticipating 'To Kill a Mockingbird' author Lee's upcoming book 'Watchman' got a sneak peek when the first chapter of the novel was posted online. The first chapter contains some interesting revelations. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-07-11 00:00:00 UTC ]
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Harper Lee 'planned more novels'

Author Harper Lee had plans to write a string of novels after To Kill A Mockingbird, according to a letter she wrote before the book was published. Continue reading at BBC News

[ BBC News | 2015-07-11 00:00:00 UTC ]
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Read The First Chapter Of Harper Lee's Highly Anticipated "Go Set A Watchman"

Scout is all grown up—and Jem is, well, you'll see... Go Set A Watchman Go Set a Watchman, Harper Lee's long-awaited prequel to her Pulitzer Prize-winning novel To Kill a Mockingbird, hits shelves July 14. But if that still seems like too long to wait, both The Wall Street Journal and The... Continue reading at Fast Company

[ Fast Company | 2015-07-10 00:00:00 UTC ]
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PW Asks: Readers Still Unsure About ‘Go Set A Watchman' Controversy

We asked our readers how the controversy surrounding the publication of Harper Lee's 'Go Set A Watchman' affected their decision to read it or not. Here's what they said... Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
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‘Mockingbird’s’ Trip from Popular Library To Grand Central

The anticipation of the publication of "Go Set a Watchman" has led to increased interest in Harper Lee’s other book, "To Kill a Mockingbird." Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
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Readers rush for new Harper Lee book

Amazon says Harper Lee's Go Set a Watchman is the most pre-ordered title since the final Harry Potter book as the first chapter is published online. Continue reading at BBC News

[ BBC News | 2015-07-10 00:00:00 UTC ]
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First Chapter of Harper Lee's 'Go Set a Watchman' Published, To Mixed Reaction

In the excerpt, an older Scout returns home from New York, and readers learn surprising news about her brother. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
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Campaign for Harper Lee revealed

Harper Lee’s highly-anticipated forthcoming novel Go Set a Watchman (William Heinemann) will be BBC Radio 4’s "Book at Bedtime" and the Guardian Bookshop’s inaugural Bookshop Book of the Month. The marketing and publicity campaign for the book, which is released on Tuesday 14th July, features... Continue reading at The Bookseller

[ The Bookseller | 2015-07-08 00:00:00 UTC ]
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Guardian to pre-publish first Lee chapter

The Guardian is to publish the first chapter of Harper Lee’s forthcoming novel Go Set a Watchman (William Heinemann) ahead of publication, as part of the publicity campaign building up to the novel’s release next week. Go Set a Watchman will be released on Tuesday 14th July. The Guardian will... Continue reading at The Bookseller

[ The Bookseller | 2015-07-07 00:00:00 UTC ]
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PW Asks: Will You Read 'Go Set A Watchman'?

Harper Lee's sophomore novel, 'Go Set A Watchman,' comes out next week. We want to know if, after all the controversy, you'll be reading it. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-07 00:00:00 UTC ]
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Indies prepare Harper Lee plans

Independents are planning celebrations for the publication of Harper Lee's Go Set a Watchman (William Heinemann) on 14th July, with some holding midnight openings. Continue reading at The Bookseller

[ The Bookseller | 2015-06-25 00:00:00 UTC ]
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Waterstones' midnight openings for Harper Lee

Waterstones stores across the country will host midnight openings to celebrate the release of Harper Lee’s forthcoming novel Go Set a Watchman (William Heinemann), while the company’s flagship Piccadilly shop will host a festival. M.d. James Daunt has called the launch a "thrilling"... Continue reading at The Bookseller

[ The Bookseller | 2015-06-12 00:00:00 UTC ]
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B&N to Host 'Mockingbird' Discussion at Stores Across Country

On June 18, Barnes & Noble will be holding "Page & Screen" discussion events about Harper Lee's 'To Kill a Mockingbird' at all stores nationwide, in anticipation of the release of Lee's second novel, 'Go Set a Watchman,' on July 14. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-11 00:00:00 UTC ]
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Harper Lee artwork competition launched

Penguin Random House has today launched a fan artwork competition for Harper Lee’s Go Set a Watchman (William Heinemann), asking people to create works inspired by the only line released from the new book. Continue reading at The Bookseller

[ The Bookseller | 2015-06-09 00:00:00 UTC ]
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To Kill a Mockingbird sequel Harper Collins most pre-ordered book

Go Set a Watchman by Harper Lee to be released in July, 55 years after publication of Pulitzer Prize winning bookHarper Lee’s eagerly anticipated To Kill a Mockingbird sequel, Go Set a Watchman, has become the most pre-ordered book in publisher Harper Collins’ history.Robert Thomson, chief... Continue reading at The Guardian

[ The Guardian | 2015-06-02 00:00:00 UTC ]
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Prize established in memory of Richell

Hachette Australia has launched a prize for emerging writers in memory of its former c.e.o. Matt Richell, who died suddenly in July 2014. The Richell Prize for Emerging Writers, has been launched with the Richell family, is in partnership with the Guardian Australia and The Emerging Writers’... Continue reading at The Bookseller

[ The Bookseller | 2015-05-27 00:00:00 UTC ]
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