NewFronts Now: Day 2 showcases new generations and shoppable ads

Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now.  And please join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s event with a wrap-up party where we will bring together marketing and agency executives to dissect and analyze the presentations of the week. Register here. Continue reading at 'Advertising Age'

[ Advertising Age | 2020-06-23 20:11:12 UTC ]
News tagged with: #takeawaysfrom iab #shoppable ads #inbox daily #biggest news #forwarded email #agency executives #digital content

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Chart hat-trick for The World's Worst Children 2

David Walliams’ second short story collection The World’s Worst Children 2 (HarperCollins Children's) has held on to the UK Official Top 50 number one spot for a third week running. Continue reading at The Bookseller

[ The Bookseller | 2017-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david walliams #week running


Instagram Just Added a Tag to Make Sponsored Content More Transparent

Instagram Wednesday introduced a clearer way for users to determine when posts by influencers or publishers are the results of commercial relationships with the businesses they are posting about. The Facebook-owned photo- and video-sharing network said in a blog post that users will begin seeing... Continue reading at AdWeek

[ AdWeek | 2017-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #commercial relationships #video-sharing network #paid partnership


Facebook Is Giving Advertisers More Control Over Where Their Ads Appear

Brands advertising on Facebook will soon have more control over where their ads appear. The social network is rolling out several tools aimed at providing more transparency before campaigns go live. The latest additions, announced today, will provide advertisers with a list of publishers up... Continue reading at AdWeek

[ AdWeek | 2017-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #giving advertisers #latest additions #announced today #provide advertisers


'Mugwump' and 'Corbynomics' celebrated by Collins Dictionary on polling day

Collins Dictionary has collected its favourite political words from elections to show how we never suffer “word fatigue” as the General Election draws to a close. Continue reading at The Bookseller

[ The Bookseller | 2017-06-09 00:00:00 UTC ]
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Digital Sales Down 2% in Canada in 2016

BookNet Canada's annual report, The State of Digital Publishing, shows a slight decline in sales of ebooks last year, even as publishers produced more digital titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital sales #booknet canada #annual report #digital publishing #slight decline #publishers produced #digital titles


Press gang up on Jeremy Corbyn in election day coverage

The Sun indulges its penchant for groan-inducing puns, the Mail pours scorn on Labour, and the Economist is a lone Lib Dem voice among the nationalsElection coverage 2017 – latest updatesThe Sun has urged its readers not to “chuck Britain in the Cor-bin” on its final front page before the... Continue reading at The Guardian

[ The Guardian | 2017-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #general election #rupert murdoch #front page


All Publishers Can Now Test Ads in the Related Articles Section of Facebook’s Instant Articles

Facebook began testing ads in the related articles section of its Instant Articles in late March, and the results for publishers in the test group promoted the social network to expand the test to all publishers Thursday. Facebook introduced Instant Articles in May 2015 as a way to enable... Continue reading at AdWeek

[ AdWeek | 2017-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #enable publishers #late march #interactive content


The World's Worst Children 2 does the double

David Walliams has held off a challenge by Joe Wicks for the UK Official Top 50 number one spot, with The World’s Worst Children 2 (HarperCollins Children's) rocketing by 19% in volume to claim the top spot for a second week. Continue reading at The Bookseller

[ The Bookseller | 2017-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #withthe world #david walliams #joe wicks


Children’s Day in Vietnam Prompts New Publication for Kids

From VietnamNet Bridge: Children’s Day in Vietnam has been welcomed by new releases and collected works from publishers of young people’s literature. By Dennis Abrams | @DennisAbrams2 Universal Themes s reported by VietnamNet Bridge, a series of books has made its debut in time for observances... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post children #kids appeared #collected works


‘It’s going to be a slow burn’: Publishers are starting to see money from Facebook’s mid-roll ads

There's money to be made with Facebook's mid-roll video ads -- if you have scale. The post ‘It’s going to be a slow burn’: Publishers are starting to see money from Facebook’s mid-roll ads appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #slow burn


The World's Worst Children 2 straight in at number one

David Walliams' The World's Worst Children 2 (HarperCollins Children's) has rocketed into the UK Official Top 50 number one spot, shifting 58,481 copies for £423,282. Continue reading at The Bookseller

[ The Bookseller | 2017-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david walliams


Facebook's New Tool Lets Publishers Use Its Data to Sell Video Ads

Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such... Continue reading at Advertising Age

[ Advertising Age | 2017-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #automated system #ae networks #hearst television #intended audience


Publishers Can Now Use Video Ads Through Google’s AMP Pages

In its bid to make the mobile web faster--and more profitable--Google is adding more capabilities to its accelerated mobile pages to help publishers make more money and users waste less battery power. At its annual I/O developer conference this week, Google unveiled several updates for its AMP... Continue reading at AdWeek

[ AdWeek | 2017-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers make #video ads #amp pages #developer conference


A Dream Deferred: Why the Digital Ad Industry Struggles to Create a Standard ID

The digital ad industry has a dream. For years, players have longed for an identification system that might help companies compete for targeted ad dollars being swallowed by Facebook and Google, dominant platforms where users sign in and identify themselves. A new initiative -- led by... Continue reading at Advertising Age

[ Advertising Age | 2017-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #takes place #mobile devices


Why You Should (Kind of) Care About the NewFronts

What's the point of the Digital Content NewFronts?Although they were inspired by TV's annual upfronts bazaar for ad time in the new season, and some buyers stake out some inventory after they see presentations by digital video publishers, the NewFronts haven't become an upfronts-style... Continue reading at Advertising Age

[ Advertising Age | 2017-05-16 00:00:00 UTC ]
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Facebook publishes fake news ads in UK papers

Adverts contain a list of ten things to look out for when deciding whether a story is genuine. Continue reading at BBC World

[ BBC World | 2017-05-08 00:00:00 UTC ]
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The NewFronts So Far: Truth, Half-Truths and Truth Fatigue

DAY 1NEWFRONTS FATIGUE SET IN EARLY, after the annual two-week showcase for digital video began with a two-hour pitch to advertisers by The New York Times. The Times paraded out its journalists the way other digital publishers might tout their social influencers as #NewFronts became a trending... Continue reading at Advertising Age

[ Advertising Age | 2017-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trending topic #agency execs #augmented reality #snapchat discover #spokeswoman declined


Facebook's Dreaded Headwinds to Ad Growth Aren't Here Yet

Facebook's ad empire is facing worries including brand safety on the live video it carries and constraints on inventory growth, but it had a strong start to 2017 all the same.The social network said Wednesday that it took in $7.86 billion in ad revenue in the first quarter, a 51% jump from the... Continue reading at Advertising Age

[ Advertising Age | 2017-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenue #equivalent period #ad sales #instagram announced


Cond Nast Swings at Digital and TV in Its NewFronts Pitch

It took about 30 seconds after the opening montage at Cond Nast's NewFronts presentation on Tuesday for the publisher to take advantage of the mess in digital media."Fake news, alternatives facts, fraud, non-brand-safe content," chief business officer Jim Norton told the crowd at Cipriani 25 in... Continue reading at Advertising Age

[ Advertising Age | 2017-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newfronts presentation #fake news #downtown manhattan #challenges facing #engaged audiences


Podcast: Bonnier’s Semande Agosa on the duopoly, ad blocking, fake news

We sit down with with Semande Agosa,Head of Programmatic and Strategic Partnerships at Bonnier Corporation to discuss some major trends in the media space. From the duopoly to fake news we tackled the trends that had mouths moving at the Digiday Publishing Summit. Sponsored content by GumGum The... Continue reading at Digiday

[ Digiday | 2017-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier corporation #major trends #post podcast #ad blocking #fake news #strategic partnerships #media space #sponsored content