NewFronts Now: Day 2 showcases new generations and shoppable ads

Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now.  And please join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s event with a wrap-up party where we will bring together marketing and agency executives to dissect and analyze the presentations of the week. Register here. Continue reading at 'Advertising Age'

[ Advertising Age | 2020-06-23 20:11:12 UTC ]
News tagged with: #takeawaysfrom iab #shoppable ads #inbox daily #biggest news #forwarded email #agency executives #digital content

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Top publishing execs say interstitial ads are the worst user experience trade-off

Digital media means user experience often is compromised for aggressive monetization tactics. We took a temperature check to find the biggest issues. The post Top publishing execs say interstitial ads are the worst user experience trade-off appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-08-02 00:00:00 UTC ]
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Get 'Learn Linux in 5 Days' for FREE

If you want to learn how to use Linux -- either for fun, or to level up your career -- but are pressed for time, this ebook is for you. In Learn Linux in 5 Days, you will learn the most important concepts and commands of Linux, and be guided step-by-step through several practical and real-world... Continue reading at Betanews

[ Betanews | 2017-08-01 00:00:00 UTC ]
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David Walliams on leaving his Little Britain days behind

Comedian and writer David Walliams talks about writing children's books and why he has to pinch himself every day. Continue reading at BBC News

[ BBC News | 2017-08-01 00:00:00 UTC ]
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'Small and cosy' Marlborough Book Festival returns to showcase region

The point of difference at the Marlborough Book Festival is simple, it's Marlborough. Continue reading at Stuff

[ Stuff | 2017-07-28 00:00:00 UTC ]
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Industry Notes: Canada’s Shifts in Ebook and Print; London Book Fair Plans a Writer’s Digest Day

In Canada, BookNet's check on sales shows ebooks a bit up, In the UK, a new author day is announced by London Book Fair and the US-based Writer's Digest. The post Industry Notes: Canada’s Shifts in Ebook and Print; London Book Fair Plans a Writer’s Digest Day appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-07-28 00:00:00 UTC ]
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PRH South Africa pulls book about Mandela's last days

A controversial book about the final days of Nelson Mandela's life written by his doctor has reportedly been withdrawn by publisher Penguin Random House South Africa. Continue reading at The Bookseller

[ The Bookseller | 2017-07-26 00:00:00 UTC ]
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Vintage showcases fresh fiction talent for 2018

Vintage hosted its upcoming authors at a breakfast preview to give media a taste of what fiction is to come from the publisher in 2018.  Continue reading at The Bookseller

[ The Bookseller | 2017-07-26 00:00:00 UTC ]
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World Book Day sales soar year on year as campaign report assesses engagement

Sales of World Book Day (WBD) titles soared by more than 50% in comparison to last year, with 469,274 copies in total shifted in the week of the event, sales figures have shown. Continue reading at The Bookseller

[ The Bookseller | 2017-07-17 00:00:00 UTC ]
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Berry and Stein at star-studded Ebury food showcase

Ebury hosted chefs Rick Stein, Yotam Ottolenghi and Mary Berry in a star-studded bash at the Ham Yard Hotel in Soho as part of a food writing showcase for 2017. Continue reading at The Bookseller

[ The Bookseller | 2017-07-12 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, July 2, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended July 2, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
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Webinar: The ad-blocker balancing act

With ad-blocker penetration approaching 25 percent in North American and 40 percent in Europe, restoring publisher rights and revenues has become a top of mind issue for most digital media and advertising executives. Join a panel of executives from leading publishers for an informative webinar.... Continue reading at Digiday

[ Digiday | 2017-07-07 00:00:00 UTC ]
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As Apple Seeks To Please News Publishers, Users Worry About An Ad Influx

Apple is said to be making it easier for publishers to place ads in its News app and even solicit micropayments, raising concerns about user experience. Today Apple’s News app is relatively uncluttered by ads. Actually there are very few ads anywhere. Part of the reason for that is that... Continue reading at Fast Company

[ Fast Company | 2017-07-07 00:00:00 UTC ]
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Facebook Audience Network Added a Rewarded Video Option for Game Publishers

Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek

[ AdWeek | 2017-06-28 00:00:00 UTC ]
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Radio 2’s Haddow to launch Book Off! podcast

BBC Radio 2 producer Joe Haddow will next week launch a podcast called “Book Off!”, in which authors, comedians and figures from the music and film worlds will argue the case for one book that is of importance to them. Continue reading at The Bookseller

[ The Bookseller | 2017-06-23 00:00:00 UTC ]
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Traffic Authentication: The Most Nettlesome Issue in Ad Tech

Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening understanding of ad tech fraud among advertisers. Recently, Forrester confirmed advertisers' suspiscions in a study titled "The End of Advertising As We Know... Continue reading at Advertising Age

[ Advertising Age | 2017-06-23 00:00:00 UTC ]
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Father's Day titles climb charts, as Walliams keeps top spot

The World’s Worst Children 2 (HarperCollins Children's) has claimed a fourth week in the UK Official Top 50 number one spot, selling 24,974 copies for £191,767. Continue reading at The Bookseller

[ The Bookseller | 2017-06-21 00:00:00 UTC ]
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Digital Publishers Have Been Slow to Adopt Vertical Video Ads. Is That About to Change?

MediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use of vertical video advertising by media properties in the first... Continue reading at AdWeek

[ AdWeek | 2017-06-21 00:00:00 UTC ]
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Books: Don Winslow, Teju Cole and a treat for Fathers Day

Big news as I’m writing this: Amazon purchased Whole Foods. Our business team is covering it here, if you’d like to read more. I’m Carolyn Kellogg, our books editor, with links to some of our stories this week. THE BIG STORY Don Winslow, author of “The Cartel” and other insightful thrillers about... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-06-17 00:00:00 UTC ]
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Video View Metrics for Facebook and Instagram Are Being Added to CrowdTangle

Video publishers on Facebook and Instagram now have a new measurement option, as the social network announced that video view metrics for those two platforms will be added to CrowdTangle starting Thursday. Facebook said in a release that publishers will now have another way to track emerging... Continue reading at AdWeek

[ AdWeek | 2017-06-15 00:00:00 UTC ]
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Samsung Galaxy Book review: An excellent 2-in-1 for a good price

Samsung’s Galaxy Book is a 2-in-1 tablet with a detachable keyboard that gets pretty much everything you care about right. Its price, performance, and battery life are all among the best we’ve tested.While it lacks the razzle-dazzle of flagships like the new Surface Pro, it's still the sort of... Continue reading at PC World

[ PC World | 2017-06-15 00:00:00 UTC ]
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