Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And please join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s event with a wrap-up party where we will bring together marketing and agency executives to dissect and analyze the presentations of the week. Register here. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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Research revealed on World Book Day (WBD) suggests that a quarter of eight to 11-year-olds would not own a book without the initiative. Continue reading at The Bookseller
[ The Bookseller | 2017-03-02 00:00:00 UTC ]
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#research revealed
As children bring literary characters to life across the country for World Book Day, we've collected some of the best pictures - from Miss Trunchbull to Little Red Riding Hood (via Trainspotting's Begbie and the A470). Continue reading at BBC News
[ BBC News | 2017-03-02 00:00:00 UTC ]
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#ve collected
Virago is launching a month-long photo challenge and social media campaign #BooksforChange to support International Women’s Day on 8th March. Continue reading at The Bookseller
[ The Bookseller | 2017-03-02 00:00:00 UTC ]
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David Walliams has splashed into the UK Official Top 50 number one spot with Blob (HarperCollins Children's), for his 23rd overall top spot and his 10th inside the last 52 weeks. Continue reading at The Bookseller
[ The Bookseller | 2017-03-01 00:00:00 UTC ]
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More initiatives to mark World Book Day (WBD) have been announced ahead of the 20th anniversary event on 2nd March. Continue reading at The Bookseller
[ The Bookseller | 2017-03-01 00:00:00 UTC ]
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World Book Day on Thursday typically woos young people toward reading, but Cambridge University Press wants them on the payroll. The post With World Book Day, Cambridge University Press Reaches Out to Young Book Lovers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-01 00:00:00 UTC ]
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New York City's new reading initiative, which will encourage residents of each of the five boroughs to read the same book, will close its online polls on March 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-28 00:00:00 UTC ]
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#york program
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As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads.... Continue reading at AdWeek
[ AdWeek | 2017-02-27 00:00:00 UTC ]
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Lost classic children’s British comics from the 1970s and ’80s are to be brought back to life by 2000 AD, following its acquisition of the Fleetway and IPC Youth group archive from Egmont UK last year. Continue reading at The Bookseller
[ The Bookseller | 2017-02-27 00:00:00 UTC ]
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It was the weekend for upsets in high school basketball, and Westchester did its part on Saturday night, knocking off No. 2-seeded Fairfax, 66-59, in the City Section Open Division semifinals at Roybal High. It came a day after the Nos. 1 and 2 seeds, Chatsworth Sierra Canyon and Chino Hills,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-02-26 00:00:00 UTC ]
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TV networks and digital publishers are gearing up for their annual pitches to media buyers and marketers on upcoming programming and ad products, but it appears there will be far fewer glitzy presentations and parties than in years past.Nickelodeon will kick things off in March, but parent... Continue reading at Advertising Age
[ Advertising Age | 2017-02-24 00:00:00 UTC ]
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When Palmerston North City Library staff arrived at work on Friday morning, the queue for the first day of the three-day book sale had already formed. Continue reading at Stuff
[ Stuff | 2017-02-24 00:00:00 UTC ]
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Facebook's ambitions for video have been pretty explicit. And now the social network is (officially) introducing a way for its publishing partners to get paid for them. Rather than front-loading ads the way YouTube and so many others do, these will a... Continue reading at Engadget
[ Engadget | 2017-02-24 00:00:00 UTC ]
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#publishing partners
A Q&A with the Folio: Association Media Summit panelist on the nuances of selling ads and event sponsorships for the non-profit association's for-profit magazine, The Crisis. The post How the NAACP’s Reggie Thomas Navigates Ad Sales and Event Sponsorships appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-24 00:00:00 UTC ]
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#selling ads
Comparison sites and Amazon boost spending on the small screen – but Google and Facebook cut campaignsDigital businesses- online-only companies such as Amazon and traditional firms promoting online services – spent a record £639m on TV ad campaigns in 2016 to become the biggest-spending group of... Continue reading at The Guardian
[ The Guardian | 2017-02-23 00:00:00 UTC ]
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Publishers and creators might soon be able to make more money off their Facebook video content. Facebook is introducing or expanding three types of video ads for both the social network and publishers' websites: in-stream video ads for publisher websites, expanding ad breaks for Facebook Live... Continue reading at AdWeek
[ AdWeek | 2017-02-23 00:00:00 UTC ]
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Fiction presaging the turbulent political currents of recent months, and exploring the role of the novelist and storytelling in society, was in evidence at the William Heinemann, Hutchinson and Windmill 2017 fiction showcase. Continue reading at The Bookseller
[ The Bookseller | 2017-02-22 00:00:00 UTC ]
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#recent months
#william heinemann
Publishers' own websites could be mightier than the almighty news feed when it comes to impact for advertisers, according to new neuroscience research comparing social platforms and premium sites. Neuro-Insight, a neuro-marketing company, examined content from four major publishers--Cond? Nast,... Continue reading at AdWeek
[ AdWeek | 2017-02-22 00:00:00 UTC ]
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#test subjects
The Women's National Book Association will send a book a day throughout March, which is Women's History Month, to President Trump. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-21 00:00:00 UTC ]
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World Book Day is introducing a raft of new projects to mark its 20th anniversary on Thursday 2nd March. Booksellers are also gearing up to celebrate the anniversary with a flurry of activity. Continue reading at The Bookseller
[ The Bookseller | 2017-02-20 00:00:00 UTC ]
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#20th anniversary