Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And please join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s event with a wrap-up party where we will bring together marketing and agency executives to dissect and analyze the presentations of the week. Register here. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
News tagged with:
#takeawaysfrom iab
#shoppable ads
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Rupert Murdoch is hoping that Google's pain might be his gain.Murdoch's News Corp. is introducing a service that it says can ensure online ads don't appear next to fake news or offensive videos, marking the latest salvo in the billionaire media mogul's long battle with the world's biggest search... Continue reading at Advertising Age
[ Advertising Age | 2017-05-02 00:00:00 UTC ]
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#fake news
#latest salvo
#long battle
Ethics lawyers and historians have argued that Donald Trump has blurred the line between his public office and private business interests in an unprecedented fashion. In another sense, it’s part of a much larger social trend. Commercial entreaties—whether in the form of magazine ads, radio... Continue reading at Fast Company
[ Fast Company | 2017-05-02 00:00:00 UTC ]
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#movie theaters
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Books Are Magic's first weekend; Oklahoma City pop-up goes permanent; Spanish-language bookseller on her inspiration; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-02 00:00:00 UTC ]
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#bookstore news
The event, which took place around on Saturday, saw 458 stores participating in 48 states. Readers who came out for the festivities enjoyed a range of things, from cocktail parties to author signings to coloring book contests. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-01 00:00:00 UTC ]
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#cocktail parties
#author signings
Bloomberg Media wants marketers to capitalize on consumer mood swings.The publishing tycoon plans to use its NewFronts presentation on Monday to promote a new offering, dubbed Trigr, that allows marketers to serve a custom tailored creative or branded content after specific market conditions are... Continue reading at Advertising Age
[ Advertising Age | 2017-05-01 00:00:00 UTC ]
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#bloomberg media
#newfronts presentation
#branded content
It didn't take long to get NewFronts fatigue. The New York Times kicked off the two weeks of presentations with a more-than-two-hour pitch to agency executives and marketers parading its journalists in the way other digital publishers might show off their social influencers.Typically one of the... Continue reading at Advertising Age
[ Advertising Age | 2017-05-01 00:00:00 UTC ]
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#augmented reality
#interactive experience
#pulling back
Despite shrinking participation from bookstores, Canada's Authors for Indies Day, which puts authors to work at independent bookstores, is moving ahead. The event, founded in 2015, will take place on Saturday, with 87 stores participating. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-27 00:00:00 UTC ]
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#independent bookstores
#indies day
#moving ahead
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked... Continue reading at Advertising Age
[ Advertising Age | 2017-04-27 00:00:00 UTC ]
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#money management
Head of Zeus is to publish a book on Trump and "the birth of a new political language" on 4th May to mark Trump's 100th day in office as president of the United States. Continue reading at The Bookseller
[ The Bookseller | 2017-04-22 00:00:00 UTC ]
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#100th day
At Mobile World Congress, Samsung debuted its Galaxy Book, a power tablet running Windows 10 with a snap-on keyboard that looked to improve on Huawei's Matebook. Despite promising specs and integration of the device giant's new S Pen peripheral, it w... Continue reading at Engadget
[ Engadget | 2017-04-20 00:00:00 UTC ]
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In an Adweek magazine feature story this week about Facebook's and Google's metrics issues, Treasure Data CMO Kiyoto Tamura offered what seemed like a novel idea. What if Twitter, Snapchat and Pinterest worked together--perhaps with either the Advertising Research Foundation or the Interactive... Continue reading at AdWeek
[ AdWeek | 2017-04-20 00:00:00 UTC ]
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#ad budgets
Managers at Austin's BookPeople bookstore and Brazos Bookstore in Houston are launching Texas Independent Bookstore Day. Slated for August 5, the event will highlight the role of independent bookstores in communities across the state. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-18 00:00:00 UTC ]
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#brazos bookstore
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Independent Bookstore Day returns April 29 for a day of reader solidarity, or, in the words of one local participant, Skylight Books, “Today we all bleed indie!” Launched in California in 2014, Independent Bookstore Day has since gone national — this year’s list of participants boasts 458... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-16 00:00:00 UTC ]
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#skylight books
The relationship between publishers and major traffic drivers like Facebook and Google has never been more important so we sat down with a few publishers to ask them one single question about today’s biggest platforms: Friend or foe? Sponsored content by Parse.ly The post Question of the day:... Continue reading at Digiday
[ Digiday | 2017-04-14 00:00:00 UTC ]
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#single question
#post question
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The Bologna Children's Book Fair's official attendance numbers are in. Last week's show drew 26,743 people, putting attendance 2% higher than at last year's event. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-13 00:00:00 UTC ]
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#bologna children
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended March 26, 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
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#bestselling ibooks
Facebook is adding email and page like call-to-action units to its Instant Articles format for publishers, and the social network is testing CTA units for free trials and mobile application installations. Product manager Josh Roberts introduced the calls to action in a Facebook Media blog post,... Continue reading at AdWeek
[ AdWeek | 2017-04-07 00:00:00 UTC ]
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Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail,... Continue reading at Digiday
[ Digiday | 2017-04-05 00:00:00 UTC ]
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#media metrics
#post question
#sponsored content
Graham Swift’s Mothering Sunday has topped the Weekly E-Book Ranking, in a first for Simon & Schuster. Continue reading at The Bookseller
[ The Bookseller | 2017-04-01 00:00:00 UTC ]
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#graham swift
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We asked publishers at yesterday's Digiday Publishing Summit for a window into their native strategies. Here's what we learned in five charts. Sponsored content by Nativo. The post Infographic: Most publishers are choosing to sell their native ads through sponsorships appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-31 00:00:00 UTC ]
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#asked publishers
#post infographic
#native ads
#sponsored content