#agency executives

Publishing news tagged with #agency executives

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NewFronts Now: Day 2 showcases new generations and shoppable ads

Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now.  And... Continue reading at 'Advertising Age'

[ Advertising Age | 2020-06-23 20:11:12 UTC ]
More news stories like this | News stories tagged with: #digital content #agency executives #forwarded email #biggest news #inbox daily #shoppable ads #takeawaysfrom iab


NewFronts Now: Day 1 addresses elephants in the room and puts viewers first

Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news from IAB’s Digital Content NewFronts and takeaways from the week, along with key trends and insights.  And join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s... Continue reading at 'Advertising Age'

[ Advertising Age | 2020-06-22 22:25:58 UTC ]
More news stories like this | News stories tagged with: #digital content #agency executives #key trends #biggest news #inbox daily


4 Insights on Taking Cancelled Events Online

As brands scramble to reimagine their events in the wake of cancellations resulting from the COVID-19 outbreak, there is a resurgence of interest surrounding the virtual event space—one that looks a whole lot different than it did 10 years ago. Live broadcasts and on-demand content are... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-03-18 17:30:22 UTC ]
More news stories like this | News stories tagged with: #agency executives #stay safe #san jose #answer questions


Why Brands From Barbie to Uber Are So Hot on Chatbots

Richard Smullen says a painfully long wait for a Delta Air Lines customer service rep inspired him to join the world of artificial intelligence. One night about a year ago, having grown tired of waiting for a phone operator to change his flight, he turned to the airline's mobile app—only to... Continue reading at 'AdWeek'

[ AdWeek | 2016-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adweek magazine #risk losing #perfect storm #agency executives


Video Is 'Display 2.0': Marissa Mayer Woos Advertisers With the 'Yahoo Brand'

As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media platform #agency executives #fast company #advertising week