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We asked publishers at yesterday's Digiday Publishing Summit for a window into their native strategies. Here's what we learned in five charts. Sponsored content by Nativo. The post Infographic: Most publishers are choosing to sell their native ads through sponsorships appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-03-31 00:00:00 UTC ]
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Programmatic buying is quickly evolving, but each new integration has its own set of drawbacks. At Digiday’s Hot Topic Header Bidding event in New York City yesterday, we asked publishers what they see as the biggest barrier to adopting server-to-server connections. Publishers said they were... Continue reading at 'Digiday'
[ Digiday | 2017-02-08 00:00:00 UTC ]
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Facebook is all powerful and it knows it. Publishers have little choice but to play by its rules. At Digiday’s Publishing Summit in Nice we asked publishers what their biggest challenge with Facebook was: unclear metrics, murky routes to monetization and unpredictable priorities were among... Continue reading at 'Digiday'
[ Digiday | 2016-10-27 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 28/09/2011 - 09:59 Amazon.co.uk has asked publishers for discounts of 90% on titles in order to participate in an October Kindle promotion. The campaign, due to run from 17th to 31st October inclusively, will also be featured on Amazon.de, the... Continue reading at 'The Bookseller'
[ The Bookseller | 2011-09-28 00:00:00 UTC ]
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