NewFronts Now: Day 2 showcases new generations and shoppable ads

Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And please join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s event with a wrap-up party where we will bring together marketing and agency executives to dissect and analyze the presentations of the week. Register here. Continue reading at 'Advertising Age'

[ Advertising Age | 2020-06-23 20:11:12 UTC ]
News tagged with: #takeawaysfrom iab #shoppable ads #inbox daily #biggest news #forwarded email #agency executives #digital content

Other Publishing stories related to: 'NewFronts Now: Day 2 showcases new generations and shoppable ads '

Have You Hugged Your Indexer Today? It’s the UK’s National Indexing Day

'The professional indexer has been around for a good century longer than the printed book.' And the Society of Indexers is looking for respect. The post Have You Hugged Your Indexer Today? It’s the UK’s National Indexing Day appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #printed book

Facebook Added ‘Paid’ to Branded Content, and More Pages Can Now Start Publishing It

Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek

[ AdWeek | 2017-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #branded content #start publishing

Twitter Extends Pre-Roll Video Ads to Periscope Livestreams

Periscope videos will start showing pre-roll ads on Twitter.The media service is expanding a program it uses to push pre-roll video ads ahead of clips from publishing partners on the platform, and will now serve commercials before Periscope livestreams. On Tuesday, Twitter announced the new ad... Continue reading at Advertising Age

[ Advertising Age | 2017-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #ad inventory #natural extension

World Poetry Day: social media drives 16% sales increase

Poetry sales have continued to grow in 2017 ahead of World Poetry Day today (21st March), with writers driving interest on social media one possible reason for the genre's current boom. Continue reading at The Bookseller

[ The Bookseller | 2017-03-22 00:00:00 UTC ]
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Publisher to host EU celebration night on day of Article 50 trigger

Canbury Press is to host a gala evening to "celebrate the contribution of Europeans to the UK" as prime minister Theresa May prepares to trigger Article 50. Continue reading at The Bookseller

[ The Bookseller | 2017-03-21 00:00:00 UTC ]
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British Book Awards shortlists showcase trade's vibrancy

Penguin Random House and Hachette have both earned more than 20 shortlistings in The Bookseller's new-look 2017 British Book Awards, while Pan Macmillan has notched a company-record 13 nominations across trade and book categories. Continue reading at The Bookseller

[ The Bookseller | 2017-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan macmillan #book categories

Twitter Is Pitching Its Live Video During Its First NewFronts Presentation

For the first time, Twitter is planning to participate in the Interactive Advertising Bureau's 2017 Digital Content NewFronts, giving the social platform a chance to showcase its live video and and other content offerings to marketers in New York. Dozens of major digital publishers and platforms... Continue reading at AdWeek

[ AdWeek | 2017-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live video #newfronts presentation #social platform #content offerings

LBF Watch: UK’s International Literature Showcase Names 2017 Participants

With activities scheduled to begin in June, this program for promotion of British authors and literary organization is in its second annual round. The post LBF Watch: UK’s International Literature Showcase Names 2017 Participants appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british authors #literary organization #annual round

Ebook sales continue to fall as younger generations drive appetite for print

Nielsen survey finds UK ebook sales declined by 4% in 2016, the second consecutive year digital has shrunkReaders committed to physical books can give a sigh of relief, as new figures reveal that ebook sales are falling while sales of paper books are growing – and the shift is being driven by... Continue reading at The Guardian

[ The Guardian | 2017-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual books #younger generations #ebook formats #consumer survey #bricks-and-mortar bookshops #4% rise

Publishers Get More Ad Placement Flexibility in Facebook Instant Articles

Publishers that include advertising within their Facebook Instant Articles will soon have more flexibility when it comes to placement. Product manager Harshit Agarwal announced in a Facebook Media blog post that starting next week, ads can be placed up to every 250 words within Instant Articles.... Continue reading at AdWeek

[ AdWeek | 2017-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #include advertising

Get ready for more ads in Facebook's Instant Articles

As part of its Journalism Project, Facebook has revealed that it will allow publishers to place more ads in Instant Articles. That will allow sites like the Washington Post and New York Times to eke a bit more money out of posts published directly on... Continue reading at Engadget

[ Engadget | 2017-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #journalism project

In the Fight Against Big Digital Powers, Conde Nast Joins NBCU and Vox in Ad Pact

Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox... Continue reading at Advertising Age

[ Advertising Age | 2017-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest move #digital advertising #advertising marketplace #high-quality content #consumer groups #top chef

Trade supports International Women's Day

The book trade is celebrating International Women's Day today (8th March) with a host of events and publications ready to show solidarity with women worldwide, as well as the launch of a new prize for Women in Translation to address the gender imbalance in literature in translation. Continue reading at The Bookseller

[ The Bookseller | 2017-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #women worldwide #book trade #show solidarity

International Women’s Day: Free Readings From Cambridge University Press

Citing 'education and research for everyone and by everyone,' Cambridge University Press' leadership offers pertinent readings for International Women's Day. The post International Women’s Day: Free Readings From Cambridge University Press appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international women

East Yorkshire school wins World Book Day Award

The winner of the World Book Day Award has been revealed as an East Yorkshire school after it faced three years of “struggling” to expand its books offering from "one meagre bookshelf" into a library. Continue reading at The Bookseller

[ The Bookseller | 2017-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books offering

World Book Day 2017 in pictures

Children got the opportunity to meet their favourite authors this week, as World Book Day celebrated it's 20th anniversary on Thursday 2nd March. Continue reading at The Bookseller

[ The Bookseller | 2017-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #favourite authors #20th anniversary

World Book Day: An interview with Raymond Briggs

Raymond Briggs talks to Newsnight about The Snowman, what David Bowie got wrong and being childless. Continue reading at BBC News

[ BBC News | 2017-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #raymond briggs #david bowie

World Book Day: In pictures

As children bring literary characters to life across the country for World Book Day, we've collected some of the best pictures - from Miss Trunchbull to Little Red Riding Hood (via Trainspotting's Begbie and the A470). Continue reading at BBC News

[ BBC News | 2017-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve collected

Bookstore News: March 2, 2017

Dedham, Mass., bookseller vows to fight Amazon; ABA adds diversity programming to spring agenda; LA's Fashion Bookstore to close; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore news #fight amazon