#advertising marketplace

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In the Fight Against Big Digital Powers, Conde Nast Joins NBCU and Vox in Ad Pact

Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest move #digital advertising #advertising marketplace #high-quality content #consumer groups #top chef

Alphabet Soup: The CAB Is now the VAB as Cable Teams With Broadcast

In an unprecedented show of solidarity, broadcasters and cable networks are taking steps to present a unified front in the advertising marketplace.Effective today (Monday, May 18), the 25-year-old Cabletelevision Advertising Bureau will for the first time add representatives from the broadcast... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taking steps #advertising marketplace #premium video

Mobile Ads Will Surpass Print and Radio This Year

Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3 percent), magazines (8.4 percent) and radio (8.6 percent). Brands are spending 83 percent... Continue reading at 'AdWeek'