Alphabet Soup: The CAB Is now the VAB as Cable Teams With Broadcast

In an unprecedented show of solidarity, broadcasters and cable networks are taking steps to present a unified front in the advertising marketplace.Effective today (Monday, May 18), the 25-year-old Cabletelevision Advertising Bureau will for the first time add representatives from the broadcast networks to its membership rolls. In keeping with its more inclusive mandate, the once cable-centric CAB has been outfitted with a much more platform-agnostic name: the Video Advertising Bureau.The change comes on the heels of an Upfronts Week that was marked by an all-out assault on encroaching digital publishers and, in some cases, a studied avoidance of the word "television." (The preferred term during the NBCUniversal and Turner Broadcasting presentations appeared to be "premium video.") Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-19 00:00:00 UTC ]
News tagged with: #taking steps #advertising marketplace #premium video

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DK teams up with Manchester United on mental health book giveaway

DK has teamed up with the Manchester United Foundation to distribute books encouraging local children to look after their mental health. Continue reading at The Bookseller

[ The Bookseller | 2021-05-14 08:02:35 UTC ]
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Chandler made Bookseller news editor, Bayley joins team

Mark Chandler, previously senior reporter on The Bookseller, has been promoted to the position of news editor, effective from today (Friday 7th May).  Continue reading at The Bookseller

[ The Bookseller | 2021-05-07 22:17:08 UTC ]
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Parker to Retire, Childs Promoted in 'Major' Restructuring of PRH Library Team

Penguin Random House senior v-p Skip Dye said the move to unify the publisher's library sales and library marketing groups will foster "even more mutually advantageous and enjoyable relationships with our libraries and librarians nationwide." Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin random house #libraries #library sales


PRH US realigns international sales and marketing teams

Penguin Random House US has restructured its international sales team with a string of promotions and two departures.  Continue reading at The Bookseller

[ The Bookseller | 2021-04-17 08:55:38 UTC ]
More news stories like this | News stories tagged with: #penguin random house #marketing teams


Clear Channel scoops Commercial Team of the Year at Campaign Media Awards

The outdoor media owner beat 4 Sales, Hearst Solutions, News UK and Reach Solutions to claim the coveted prize. Continue reading at Media Week

[ Media Week | 2021-04-14 15:33:07 UTC ]
More news stories like this | News stories tagged with: #hearst #news uk


Barnes & Noble teamed up with Lenovo for its new 10-inch Nook tablet

Barnes & Noble has launched a new 10-inch Nook tablet that it has designed in collaboration with Lenovo. Continue reading at Engadget

[ Engadget | 2021-03-19 13:00:11 UTC ]
More news stories like this | News stories tagged with: #barnes #barnes noble


At a shameful detention camp, an improbable football team

Bradford Pearson uncovers the story of a Japanese American internment camp squad. Continue reading at The Washington Post

[ The Washington Post | 2021-03-05 13:00:00 UTC ]
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Macmillan Restructures Central Digital Marketing Team

Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan #senior v- #web development #macmillan publishers #marketing strategy


IPG Launches In-House Field Sales Team

Beginning May 1, Independent Publishers Group will bring field sales in-house and discontinue using commission sales reps, as it has in the past. The new team will cover the East and West Coasts, as well as the Midwest. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-26 05:00:00 UTC ]
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Headline scores with 'wise' book from broadcaster Clive Tyldesley

Headline Publishing Group has acquired the first book by sports broadcaster Clive Tyldesley.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-25 04:49:01 UTC ]
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LAJA appointed scout for HarperCollins Holland and expands team

Louise Allen-Jones Associates (LAJA) has been engaged as UK scout by HarperCollins Holland and is expanding its team with a new appointment. Continue reading at The Bookseller

[ The Bookseller | 2021-01-24 17:08:24 UTC ]
More news stories like this | News stories tagged with: #harpercollins


Vintage Books Podcast teams up with Black Ballad and Evans

The Vintage Books Podcast is marking its 10th anniversary by partnering with digital media platform Black Ballad for a special Christmas episode with Diana Evans. Continue reading at The Bookseller

[ The Bookseller | 2020-12-06 18:09:28 UTC ]
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Sourcebooks in a Picture Book Deal With Socially Conscious Alphabet Rockers

A three-book series with illustrator Ashley Evans opens with a picture book based on the Alphabet Rockers' song 'Not Alone.' The post Sourcebooks in a Picture Book Deal With Socially Conscious Alphabet Rockers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-12-03 21:01:10 UTC ]
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Nulty and Danquah join S&S Children's Books team

Louisa Danquah and Leanne Nulty are to join Simon & Schuster Children's Books in January.       Continue reading at The Bookseller

[ The Bookseller | 2020-11-20 05:19:34 UTC ]
More news stories like this | News stories tagged with: #schuster #books team


Cable’s Holiday Marathon Programming Is Hotter Than Ever Due to the Pandemic

As the industry was still unsure when sports would return and TV production would resume, Ed Georger, evp, advertising sales and digital media for Crown Media Family Networks, Hallmark Channel's parent company, had a calming message for clients. "The one thing you can count on: They will not... Continue reading at AdWeek

[ AdWeek | 2020-11-16 01:00:00 UTC ]
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Six roles at risk as Reach publishing team takes over Mirror Books

All six roles at Mirror Books have been placed at risk of redundancy as the imprint is taken over by the Reach publishing team. Continue reading at The Bookseller

[ The Bookseller | 2020-11-10 04:48:24 UTC ]
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Trump Team Holds News Conference Outside Drab Landscaping Firm, Next to Adult Book Store

Trump first said it was going to be at the Four Seasons and everyone assumed it was the hotel but he later clarified it was Four Seasons Total Landscaping. Continue reading at Slate

[ Slate | 2020-11-07 23:30:22 UTC ]
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"At Home with Four Indies" wins FutureBook Team of the Year award

The four booksellers behind the "At Home with Four Indies" initiative have been named as FutureBook’s Team of the Year.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-06 01:36:17 UTC ]
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Amina Youssef joins S&S Children's fiction team

Amina Youssef has been appointed commissioning editor at Simon & Schuster Children's fiction division, as the team announces new acquisition responsibilities as part of a larger growth plan.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-03 19:00:14 UTC ]
More news stories like this | News stories tagged with: #schuster #fiction division #fiction team