In an unprecedented show of solidarity, broadcasters and cable networks are taking steps to present a unified front in the advertising marketplace.Effective today (Monday, May 18), the 25-year-old Cabletelevision Advertising Bureau will for the first time add representatives from the broadcast networks to its membership rolls. In keeping with its more inclusive mandate, the once cable-centric CAB has been outfitted with a much more platform-agnostic name: the Video Advertising Bureau.The change comes on the heels of an Upfronts Week that was marked by an all-out assault on encroaching digital publishers and, in some cases, a studied avoidance of the word "television." (The preferred term during the NBCUniversal and Turner Broadcasting presentations appeared to be "premium video.") Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-19 00:00:00 UTC ]
Artificial intelligence makers have faced a mountain of criticism for borrowing from the work of others to train its models. Now the world’s largest publishing house is taking steps to ensure its authors don’t have their work plagiarized in the name of progress. The Bookseller reports that... Continue reading at Engadget
[ Engadget | 2024-10-18 21:04:36 UTC ]
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Facebook is bringing its political advertising tools and rules to Canada in advance of that country's federal election Oct. 21. Anyone who wants to run ads about social issues, elections or politics in Canada must first confirm their identity and location and disclose who is paying for the ads,... Continue reading at AdWeek
[ AdWeek | 2019-06-10 21:00:28 UTC ]
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An independent publisher in the UK sees how sports are changing, and is taking steps to address the gender gap in outdoor adventure literature–with an anthology by and about women. The post Vertebrate Publishing’s New Climb: Bringing Adventuring Women Into the Picture appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-15 00:00:00 UTC ]
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Facebook's announcement that it was taking steps to crack down on hoaxes and fake news on the platform drew attention to a specific type of fake news ads -- those that masquerade as legitimate news sites. Publishers have long been the victim of such schemes, but they have few options to squash... Continue reading at Digiday
[ Digiday | 2016-12-16 00:00:00 UTC ]
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A Tribune Publishing investor sued the media company's directors and Chairman Michael Ferro for spurning an $864 million buyout offer from Gannett and seeking a cash infusion from a billionaire health-care entrepreneur.Tribune's board members are seeking to unfairly entrench themselves by taking... Continue reading at Advertising Age
[ Advertising Age | 2016-06-03 00:00:00 UTC ]
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Traditional publishers, tired of competing with Facebook and Google for digital ad dollars, are taking steps to get more personal with their advertising. Among the big topics discussed during Advertising Week was how media companies like News Corp and Condé Nast are getting into the ad tech... Continue reading at Digiday
[ Digiday | 2015-10-02 00:00:00 UTC ]
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Oyster, an ebook subscription service inspired by Netflix and Spotify, is shuttering—and Google has scooped up its top execs.Oyster, the ebook subscription service and would-be Amazon competitor, is calling it quits. In a blog post published Monday, the Oyster team announced that, in the coming... Continue reading at Fast Company
[ Fast Company | 2015-09-22 00:00:00 UTC ]
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In an unprecedented show of solidarity, broadcasters and cable networks are taking steps to present a unified front in the advertising marketplace.Effective today (Monday, May 18), the 25-year-old Cabletelevision Advertising Bureau will for the first time add representatives from the broadcast... Continue reading at Advertising Age
[ Advertising Age | 2015-05-19 00:00:00 UTC ]
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Lauded for its digital content recently, National Geographic is taking steps to sync that award-winning multimedia content across all channels. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
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