Alphabet Soup: The CAB Is now the VAB as Cable Teams With Broadcast

In an unprecedented show of solidarity, broadcasters and cable networks are taking steps to present a unified front in the advertising marketplace.Effective today (Monday, May 18), the 25-year-old Cabletelevision Advertising Bureau will for the first time add representatives from the broadcast networks to its membership rolls. In keeping with its more inclusive mandate, the once cable-centric CAB has been outfitted with a much more platform-agnostic name: the Video Advertising Bureau.The change comes on the heels of an Upfronts Week that was marked by an all-out assault on encroaching digital publishers and, in some cases, a studied avoidance of the word "television." (The preferred term during the NBCUniversal and Turner Broadcasting presentations appeared to be "premium video.") Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-19 00:00:00 UTC ]
News tagged with: #taking steps #advertising marketplace #premium video

Other Publishing stories related to: 'Alphabet Soup: The CAB Is now the VAB as Cable Teams With Broadcast'


Nulty and Danquah join S&S Children's Books team

Louisa Danquah and Leanne Nulty are to join Simon & Schuster Children's Books in January.       Continue reading at The Bookseller

[ The Bookseller | 2020-11-20 05:19:34 UTC ]
More news stories like this | News stories tagged with: #schuster #books team


Cable’s Holiday Marathon Programming Is Hotter Than Ever Due to the Pandemic

As the industry was still unsure when sports would return and TV production would resume, Ed Georger, evp, advertising sales and digital media for Crown Media Family Networks, Hallmark Channel's parent company, had a calming message for clients. "The one thing you can count on: They will not... Continue reading at AdWeek

[ AdWeek | 2020-11-16 01:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media #advertising sales #tv production


Six roles at risk as Reach publishing team takes over Mirror Books

All six roles at Mirror Books have been placed at risk of redundancy as the imprint is taken over by the Reach publishing team. Continue reading at The Bookseller

[ The Bookseller | 2020-11-10 04:48:24 UTC ]
More news stories like this | News stories tagged with: #mirror books


Trump Team Holds News Conference Outside Drab Landscaping Firm, Next to Adult Book Store

Trump first said it was going to be at the Four Seasons and everyone assumed it was the hotel but he later clarified it was Four Seasons Total Landscaping. Continue reading at Slate

[ Slate | 2020-11-07 23:30:22 UTC ]
More news stories like this | News stories tagged with: #adult book


"At Home with Four Indies" wins FutureBook Team of the Year award

The four booksellers behind the "At Home with Four Indies" initiative have been named as FutureBook’s Team of the Year.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-06 01:36:17 UTC ]
More news stories like this |


Amina Youssef joins S&S Children's fiction team

Amina Youssef has been appointed commissioning editor at Simon & Schuster Children's fiction division, as the team announces new acquisition responsibilities as part of a larger growth plan.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-03 19:00:14 UTC ]
More news stories like this | News stories tagged with: #schuster #fiction division #fiction team


Jacaranda and Andersen Press team up for Black History month author event

Jacaranda Books and Andersen Press will join forces to host an author reading event with Kwame Alexander, as part of its Black History Month celebrations.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-26 07:18:24 UTC ]
More news stories like this | News stories tagged with: #kwame alexander #join forces #andersen press #jacaranda books


A Cut Cable Knocked Out Virginia's Voter Registration Site

Plus: Barnes and Noble got hacked, Zoom adds real end-to-end encryption, and more of the week's top security news. Continue reading at Wired

[ Wired | 2020-10-17 13:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes


Puffin nets Mante's Dream Team girls' football series

Puffin has netted The Dream Team, a football-themed middle-grade series from Priscilla Mante, in a two-book deal. Continue reading at The Bookseller

[ The Bookseller | 2020-09-24 00:18:30 UTC ]
More news stories like this | News stories tagged with: #puffin #dream team


Walliams teams up with Stower for monstrous new picture book

David Walliams has announced his “monstrously funny” next picture book for HarperCollins Children's Books, Little Monsters, with new illustrator Adam Stower. Continue reading at The Bookseller

[ The Bookseller | 2020-09-17 05:46:06 UTC ]
More news stories like this | News stories tagged with: #picture book #harpercollins #harpercollins children #david walliams


Cable news profits from its obsession with Trump. Viewers are the only victims.

In a previous story, I demonstrated that the quantity of coverage devoted by the print media to Donald Trump is without historical precedent. In 2018, “Trump” was the fourth most-used word in the New York Times. On average, Trump was directly mentioned two to three times in every article, and... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-09-08 18:00:03 UTC ]
More news stories like this | News stories tagged with: #print media


Walker and Kids in Museums team up for Where's Wally? Hallowe'en partnership

Walker Books has launched a Where's Wally? title as part of a Halloween event to be run in UK museums, in partnership with charity Kids in Museums.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-08 04:03:16 UTC ]
More news stories like this | News stories tagged with: #walker books


PA teams up with Northern Fiction Alliance for autumn workshop series

The Northern Fiction Alliance and Publishers Association have joined forces to launch a series of online workshops, designed to "upskill and inspire" small publishers this autumn.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-06 21:09:07 UTC ]
More news stories like this | News stories tagged with: #publishers association #small publishers #joined forces


Trapeze and Ordnance Survey team up for a treasure hunt

Trapeze and Ordnance Survey will publish their third puzzle book together, The Ordnance Survey Great British Treasure Hunt, in November.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-19 20:42:14 UTC ]
More news stories like this | News stories tagged with: #puzzle book #treasure hunt


Bette Midler and Michiko Kakutani are teaming up for a children’s book about the hot duck.

Remember 2018, when things were definitely really bad but we could still touch people who didn’t live with us? It was a simpler (but—make no mistake—still terrible) time, when the House was flipped, everyone was in their feelings, and the city of New York was captivated by a very attractive... Continue reading at Literrary Hub

[ Literrary Hub | 2020-08-13 14:41:38 UTC ]
More news stories like this | News stories tagged with: #children’s book #michiko kakutani #bette midler


Bright and Aujla team up for #BookswithBreakfast campaign

Author and illustrator Rachel Bright and medical doctor and cookery writer Rupy Aujla are collaborating on a social media project, pairing healthy recipes and picture book recommendations.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-09 21:53:02 UTC ]
More news stories like this | News stories tagged with:


Rosen and Blake team up for poems on migration

Michael Rosen and Sir Quentin Blake have teamed up for a collection of poems about migration and displacement, to be published by Walker Books. Continue reading at The Bookseller

[ The Bookseller | 2020-08-06 11:53:23 UTC ]
More news stories like this | News stories tagged with: #walker books #michael rosen


A former Mueller prosecutor’s upcoming book will cover “mistakes” the team made.

Andrew Weissmann, who served as a prosecutor for Robert Mueller during an investigation into Russia’s interference in the 2016 election, is releasing a book this fall—and says it will include details on the investigation’s “mistakes.” Random House will publish Where Law Ends: Inside the Mueller... Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-14 17:26:22 UTC ]
More news stories like this | News stories tagged with: #upcoming book #random house #robert mueller


Unnamed to Donate Half of 'The Happy Broadcast' Preorder Proceeds

Unnamed Press will donate 50% of the preorder proceeds from 'The Happy Broadcast' to help fund legal and healthcare services for LGBTQ refugees at the border. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-30 04:00:00 UTC ]
More news stories like this | News stories tagged with: