Mobile Ads Will Surpass Print and Radio This Year

Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3 percent), magazines (8.4 percent) and radio (8.6 percent). Brands are spending 83 percent more on ads on phones and tablets compared to 2013, allowing the larger digital category to account for 30 percent of the advertising marketplace, per the research company. And it said the general ad market will increase 5.3 percent year over year in 2014 to $180 billion, thanks to jumps in mobile and TV advertising. Such growth marks the first time since 2004 that the U.S. advertising landscape has lifted by more than 5 percent, according to eMarketer.  Credit Facebook, Google and Twitter for racing ahead of the curve here, as all three digital powerhouses have made mobile their key drives—albeit at respectively different speeds—in the last couple of years.   Continue reading at 'AdWeek'

[ AdWeek | 2014-07-02 00:00:00 UTC ]
News tagged with: #advertising marketplace #research company #tv advertising

Other Publishing stories related to: 'Mobile Ads Will Surpass Print and Radio This Year'


Print market volumes up 18% year on year since bookshops reopened

Bookshops reopening since lockdown restrictions eased have boosted the market 18% in volume against the same period in 2019, with 14.6 million books sold since shop doors opened. Continue reading at The Bookseller

[ The Bookseller | 2020-07-17 09:17:49 UTC ]
More news stories like this | News stories tagged with: #books sold #bookshops reopening #bookshops reopened


This Mobile Ad Blocker Wants to Charge Brands to Show Their Ads

For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it's tasked with working closely with brands, agencies, publishers and trade organizations. Today, the company... Continue reading at AdWeek

[ AdWeek | 2016-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #building bridges #stark difference


In Another Swipe at Google, Facebook's Mobile Ad Network Gets Into Desktop, Offers More Video Ads

Video has become the content and advertising format of the year, with publishers, advertisers and social platforms all publicly pronouncing its importance.Facebook, of course, has become one of video's most vocal cheerleaders. It's rolled out a number of video products, for both advertisers and... Continue reading at Advertising Age

[ Advertising Age | 2016-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audience network #social platforms


Apple's New Ad Blockers Threaten to Remove Publishers' Mobile Ads

When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say... Continue reading at AdWeek

[ AdWeek | 2015-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high quality #digital arm #todd haskell #sponsored articles


BookScan estimates 2020 full-year print market up 5.5%

Nielsen BookScan has estimated the full-year print market for 2020 at 202 million books sold for £1.76bn, a 5.2% rise in volume and a 5.5% increase in value compared to 2019. Continue reading at The Bookseller

[ The Bookseller | 2021-01-22 10:32:48 UTC ]
More news stories like this | News stories tagged with: #nielsen bookscan #books sold #5% increase #2% rise


NPD: 2020 Was the US’ Bestselling Year for Print in a Decade

One-third of 2020 growth in US print book sales was driven by juvenile fiction, NPD BookScan reports, with overall sales of 751 million units. The post NPD: 2020 Was the US’ Bestselling Year for Print in a Decade appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-07 21:07:49 UTC ]
More news stories like this | News stories tagged with: #print book #bookscan #juvenile fiction #post npd


National TV Ad Sales Shrank 11% This Year, But Are Bouncing Back

In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek

[ AdWeek | 2020-12-07 02:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media


The Salt Lake Tribune Ends Daily Print Edition After Nearly 150 Years

The Salt Lake City newspaper will move to weekly editions. The change will not result in any layoffs in the 65-person newsroom, according to the newspaper’s interim editor. Continue reading at The New York Times

[ The New York Times | 2020-10-27 14:16:05 UTC ]
More news stories like this | News stories tagged with: #print edition #weekly editions


Only 9% of Ad Buyers Have a Clear Budget for Next Year

Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek

[ AdWeek | 2020-09-02 14:20:11 UTC ]
More news stories like this | News stories tagged with: #digital media #continued rise #coronavirus pandemic #ad buyers


Missing your print edition of Ad Age? Switch to home delivery now

As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age

[ Advertising Age | 2020-03-24 16:45:00 UTC ]
More news stories like this | News stories tagged with: #print edition #loyal readership #latest information #current situation #increased due #wait times #comor chat #mailing label #account number #top portion #digital account #paid subscriber #past archives #latest issue #digital version #maintain delivery


Ad Age print subscription update in light of the COVID-19 pandemic

As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age

[ Advertising Age | 2020-03-19 18:27:27 UTC ]
More news stories like this | News stories tagged with: #print edition #loyal readership #latest information #current situation #increased due #wait times #comor chat #mailing label #account number #top portion #digital account #paid subscriber #past archives #latest issue #digital version #maintain delivery


Playboy Shutters Print Magazine After 66-Year Run

[caption id="attachment_178530" align="alignright" width="215"] The March 2020 cover of Playboy.[/caption] It seems Playboy's Spring 2020 issue, on newsstands this week, will be its last. The 66 year-old magazine is ceasing regular production of its print edition and moving ahead with a... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-18 21:08:45 UTC ]
More news stories like this | News stories tagged with: #print edition #$7 million #joint ventures #licensing deals #digital age #make room #special editions #digital platforms #covid-19 pandemic


Print grows for fifth consecutive year in 2019

Kay Featherstone and Kate Allinson’s Pinch of Nom: Everyday Light (Bluebird) has re-claimed the UK Official Top 50 number one spot, with 44,024 copies sold through Nielsen BookScan’s Total Consumer Market, as the print market posts 2.4% growth in value for 2019 and a 0.4% bump in volume year on... Continue reading at The Bookseller

[ The Bookseller | 2019-12-30 18:15:33 UTC ]
More news stories like this | News stories tagged with: #nielsen #nielsen bookscan #everyday lightbluebird #kate allinson #kay featherstone #consecutive year


California Newspaper Ends Print Publication After 161 Years

One of the longest-running newspapers in California printed its final edition on Sunday, ending 161 years of publishing news about Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-30 15:48:55 UTC ]
More news stories like this | News stories tagged with: #print publication #publishing news #final edition


Long-Running California Newspaper Ends Print Publication After 161 Years

The Martinez News-Gazette, which began in 1853 and once counted Mark Twain as one of its writers, bade farewell to readers on Sunday: "GOODBYE." Continue reading at The Huffington Post

[ The Huffington Post | 2019-12-30 07:57:06 UTC ]
More news stories like this | News stories tagged with: #print publication


Marie Claire UK to cease print publication after 31 years

Women’s title will continue online and overseas print editions are unaffectedThe UK edition of Marie Claire is to cease publication after 31 years as the monthly women’s title joins a growing list of magazines that have succumbed to the shift to digital reading.A version of the magazine – which... Continue reading at The Guardian

[ The Guardian | 2019-09-10 11:45:36 UTC ]
More news stories like this | News stories tagged with: #print publication #marie claire #digital reading #growing list #cease publication #continue online


A year after facing steep declines, NFL ad pricing is on the rebound

Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Back in Black NFL ad pricing has rebounded after last year’s drop,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-06 09:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen #social disease


One Year In, Hearst Digital Media’s Revamped Global Ad Team Doubled Its Revenue

To make booking and running global campaigns easier for clients, magazine company Hearst has built up its centralized, global digital Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-14 14:50:56 UTC ]
More news stories like this | News stories tagged with: #hearst


1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue

The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-08-14 04:01:54 UTC ]
More news stories like this | News stories tagged with: #hearst #magazine company #revenue appeared