NewFronts Now: Day 2 showcases new generations and shoppable ads

Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now.  And please join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s event with a wrap-up party where we will bring together marketing and agency executives to dissect and analyze the presentations of the week. Register here. Continue reading at 'Advertising Age'

[ Advertising Age | 2020-06-23 20:11:12 UTC ]
News tagged with: #takeawaysfrom iab #shoppable ads #inbox daily #biggest news #forwarded email #agency executives #digital content

Other Publishing stories related to: 'NewFronts Now: Day 2 showcases new generations and shoppable ads '


Vox Media Strikes Deal to Promote StubHub With Content, Integrations and Ads

Digital publisher Vox Media and eBay-owned StubHub have entered into a multi-year custom content partnership that will result in integrations and advertising across Vox's eight media brands, the companies announced Wednesday.Most prominently, team pages on the Vox sports network SB Nation will... Continue reading at Advertising Age

[ Advertising Age | 2016-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media brands #sales made #nearby venues #companies declined #disclose terms


European publishers see ad-blocking rates stabilizing

All hope is not lost in the war on ad blocking. Publishers in Europe report making cautious headway, with a variety of measures taken by publishers, combined with still-low mobile ad blocking rates, slowing the overall growth in ad blocking users. The open question is whether ad blocking will... Continue reading at Digiday

[ Digiday | 2016-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european publishers #ad blocking #open question #bad news


Independents' day

Following Oneworld's Man Booker Prize win, Bridget Shine looks at the success of independent publishers when it comes to prizes. Continue reading at The Bookseller

[ The Bookseller | 2016-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bridget shine #independent publishers


Facebook Encourages More Live Broadcasts With New Ad Campaign

Facebook will be promoting Live through television ads, billboards, and even buses. Facebook will be promoting Live through television ads, billboards, and even buses.Since the launch of Facebook Live last April, there have been broadcasts shot on all seven continents and... Continue reading at Fast Company

[ Fast Company | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #live broadcasts #ad campaign #outer space #public figures #vast majority


Books of The Times: Review: In ‘The Arab of the Future 2,’ Back to Syria in 1984

The cartoonist Riad Sattouf; the second volume of his graphic memoir has just been published. Continue reading at The New York Times

[ The New York Times | 2016-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic memoir


Voices From the Day Ahead: Frankfurt’s ‘The Markets’

A testament to the global reach of publishing today, The Markets at Frankfurt Book Fair arrives with diversity both of opportunity and challenge. The post Voices From the Day Ahead: Frankfurt’s ‘The Markets’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #day ahead #global reach #publishing today


Bellos and Shukla amongst international literature showcase line-up

Authors including Alex Bellos, Frances Hardinge and Nikesh Shukla will take part in this year’s International Literature Showcase. Continue reading at The Bookseller

[ The Bookseller | 2016-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nikesh shukla #frances hardinge


WHS book sales down 2% despite boost from Zoella

WH Smith saw strong sales from its Zoella Book Club launch over summer, but general book sales were down 2% like-for-like for the retailer in the year ending 31st August 2016. Continue reading at The Bookseller

[ The Bookseller | 2016-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wh smith #strong sales #2% like-for-


‘Jesus Calling’ Author Pens a Second 365-Day Devotional

After selling over 17 million copies of ‘Jesus Calling’ over the past decade, Sarah Young discusses her follow-up 365-day devotional, ‘Jesus Always,’ which is already setting records for HarperCollins Christian Publishing’s gift division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jesus calling #past decade


Sales and footfall up for first Bookshop Day

Bookshops have reported higher footfall and sales for the UK’s first Bookshop Day on Saturday, which involved events with high profile authors, illustrators in residence and customers reading in bookshop windows. Continue reading at The Bookseller

[ The Bookseller | 2016-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookshop day #bookshop windows


Apple iBooks Category Bestsellers, October 2, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended October 2, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


Trapeze reveals five new signings on official launch day

Trapeze, one of Orion's newest imprints, has announced five new acquisitions to coincide with the official launch of the imprint, among them The Brexit Survival Activity Book, and a new book by Dan The Diamond Minecart. Continue reading at The Bookseller

[ The Bookseller | 2016-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newest imprints #official launch


Poetry market celebrates National Poetry Day with highest sales ever

Annual sales of poetry books are set to surpass £10m for the first time since records began, The Bookseller can reveal on National Poetry Day today. Continue reading at The Bookseller

[ The Bookseller | 2016-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #highest sales #annual sales #poetry books #records began


Showcasing Children's Books at SIBA

The Southern Independent Bookstore Alliance Discovery Show, held September 16–18 in Savannah, Ga., featured several notable children's and YA authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ya authors


Joanne Harris: We should all celebrate Bookshop Day

Small presses, libraries and independents are all under threat. No one wants to hear their child ask: ‘What’s a bookshop?’On Saturday it is Bookshop Day. My heart always sinks a little when I hear that a day has been set aside to celebrate something I love: it too often feels like being put on a... Continue reading at The Guardian

[ The Guardian | 2016-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book prices #independent bookshops #amazon appeared #joanne harris #small presses #longer afford #free market #online competition


Five unpublished biographies in contention for £2,000 prize

The Biographers' Club has revealed the shortlist for the 2016 Tony Lothian Prize, which awards £2,000 to the best proposal for an uncommissioned first biography. Continue reading at The Bookseller

[ The Bookseller | 2016-09-30 00:00:00 UTC ]
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'Interrogate the Data': CMOs Are Sick of Digital Ad Hype

Chief marketing officers are sick of publishers making far-out claims about how great their ads perform, according to Nielsen Chief Operating Officer Steve Hasker.In what could be the line of Advertising Week, Mr. Hasker told a room full of digital marketers: "Let me give you one truth. If you... Continue reading at Advertising Age

[ Advertising Age | 2016-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising week #data providers #room full #video ads


Millennial News Publisher Circa Plans to Create Weekly Ad-Supported VR Spots

As more money flows to advertising startups chasing virtual reality and brands start creating custom content, publishers want in on the VR craze, too. John Solomon, chief creative officer at Circa/Sinclair Broadcasting—the former exec from The Washington Times hired in December to revive the... Continue reading at AdWeek

[ AdWeek | 2016-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #moving forward #long-term strategy


French news publishers believe solidarity is key to staving off ad blocking

French publishers are making a stand against ad blocking, again. After successful trials in March, 80 percent of the country’s top publishers are serving messages to ad-blocking users. Publishers are taking a tougher stance this time, with the likes of Le Monde blocking content to those who have... Continue reading at Digiday

[ Digiday | 2016-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #ad blocking #tougher stance #easy task


Facebook encourages visits to physical retailers through customizable ads to local inventory

The world of digital advertising might be “mobile first,” but it’s increasingly setting its sights on the physical realm.This week, Facebook introduces a new mobile ad capability that aims to encourage in-store traffic and purchases — while also courting bricks-and-mortar advertisers. The product... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #physical retailers #digital advertising #facebook introduces