NewFronts Now: Day 2 showcases new generations and shoppable ads

Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And please join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s event with a wrap-up party where we will bring together marketing and agency executives to dissect and analyze the presentations of the week. Register here. Continue reading at 'Advertising Age'

[ Advertising Age | 2020-06-23 20:11:12 UTC ]
News tagged with: #takeawaysfrom iab #shoppable ads #inbox daily #biggest news #forwarded email #agency executives #digital content

Other Publishing stories related to: 'NewFronts Now: Day 2 showcases new generations and shoppable ads '

'Uplifting' account of modern-day masculinity to S&S

Simon & Schuster is to publish Chase the Rainbow, an "honest yet uplifting" account of a woman's life affected by the suicide of her husband by journalist Poorna Bell. Continue reading at The Bookseller

[ The Bookseller | 2016-09-23 00:00:00 UTC ]
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Josh Topolsky on his new startup: ‘There’s a new generation that is not that interested in Facebook’

Chasing scale has overwhelmingly driven digital publishing, but veteran tech journalist Josh Topolsky believes there's a sustainable digital model for thoughtful journalism that doesn’t require joining the race for scale or doing Facebook’s bidding. For his forthcoming site The Outline, he wants... Continue reading at Digiday

[ Digiday | 2016-09-22 00:00:00 UTC ]
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Cupcakes from Jamie T and a trip to Abbey Road: A day in the life of NME’s digital editor

For the latest in Digiday’s Day in the Life series, Charlotte Gunn, digital editor at NME, takes us through an average day. Like many publishers, NME is producing more video content, half of Gunn’s time is spent finessing the video strategy. This includes Facebook Live sessions with bands at... Continue reading at Digiday

[ Digiday | 2016-09-20 00:00:00 UTC ]
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German publisher Gruner + Jahr’s latest ad blocking tactic: Humor

German publishing giant Gruner + Jahr has been experimenting with a range of different methods to reduce ad blocking levels over the last year. The latest to receive attention is its core news title Stern. For this it's gone for a mixed approach of humor and strategically placed ad blocker... Continue reading at Digiday

[ Digiday | 2016-09-19 00:00:00 UTC ]
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Penguin General showcases Spring 2017 authors

Penguin General hosted its authors at the Library Club on St Martins Lane, who personally introduced their books for Spring 2017 in a series of five-minute readings. Continue reading at The Bookseller

[ The Bookseller | 2016-09-16 00:00:00 UTC ]
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Why Facebook embraced the ad network model

Facebook Audience Network is growing by rejecting many of the beliefs held sacred by the ad tech world: It doesn't rely on cookies, it doesn't run real-time bidding, and it doesn't serve desktop display ads. As fast growing as it is, FAN is taking ad control away from publishers and advertisers... Continue reading at Digiday

[ Digiday | 2016-09-15 00:00:00 UTC ]
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Germany's Dmexco Conference Provides a 'Trail Map' for Marketers to Learn Ad-Tech

More than 50,000 ad-tech execs, companies and marketers are in the Rhine-Ruhr city of Cologne, Germany this week for the annual Dmexco conference to talk about global trends, new technology and industry issues like ad blocking. Compared to other tech conferences like CES and Mobile World... Continue reading at AdWeek

[ AdWeek | 2016-09-13 00:00:00 UTC ]
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Ad Tech Companies Are Testing New Formats Like Virtual Reality and 360 Video

Seventeen years ago, The Blair Witch Project revolutionized movie marketing by turning an indie horror film into a blockbuster with a low-budget viral campaign. Now, just ahead of the third installment of the franchise on Sept. 16, Lionsgate wants to conjure some of the same promotional magic... Continue reading at AdWeek

[ AdWeek | 2016-09-12 00:00:00 UTC ]
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Confessions of an ad tech veteran: ‘Publishers need to audit their exchanges’

Header bidding as become a hot topic in publishing as a means of driving better programmatic ad yields, and even Facebook wants in on the action. But in our latest Confession, an ad tech veteran tells us how the race to adopt header bidding is a classic example of why ad tech tax isn't being... Continue reading at Digiday

[ Digiday | 2016-09-08 00:00:00 UTC ]
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Facebook's Key to Conquering the World: Beating the Ad Blockers

Facebook is determined to defeat ad blockers. Daniel O'Leary The most aggressive force in ad-blocking technology is pitted against the world's mightiest social network. The stakes have never been higher for both parties. And there seems no end in sight, as Adblock Plus continues to attack... Continue reading at AdWeek

[ AdWeek | 2016-09-06 00:00:00 UTC ]
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Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads

Native advertising is only the latest new skill set taken on by editors in the digital age. The post Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-02 00:00:00 UTC ]
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Bookstore News: September 2, 2016

Ralph Nader is trying his hand at bookselling; B&N is prepping its next concept store in Texas; a Boise bookstore is celebrating its 10th birthday; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-02 00:00:00 UTC ]
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Lenovo will ditch hard keyboards in planned Chromebook and 2-in-1s

Lenovo's new Yoga Book will be a sleek folding laptop with stunning secrets inside.Opening up the device reveals a big surprise: It has no hard keyboard. The keyboard area instead has a versatile touch panel that turns into a smartphone-like virtual keyboard, a draw pad, or a digital notepad.The... Continue reading at PC World

[ PC World | 2016-09-01 00:00:00 UTC ]
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National Poetry Day to see 'mass outbreak of verse'

National Poetry Day this year will see community groups come together for a "mass outbreak of verse" on Thursday 6th October, when railway stations, coffee shops, police forces, schoolchildren and scientists all rise to the challenge to “say it with a poem”. Continue reading at The Bookseller

[ The Bookseller | 2016-08-31 00:00:00 UTC ]
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WeHo ad tech company begins $100-million buying spree to launch an online publishing arm

West Hollywood firm Engage:BDR Inc. uses its technology to place ads in front of half a billion people each month. But none of those ads appear on websites it owns. Though that's common for ad technology companies, Engage Chief Executive Ted Dhanik no longer sees that as a viable strategy. On... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-08-30 00:00:00 UTC ]
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Twitter to Open Pre-Roll Video Ad Program to Influencers

Twitter is on a pre-roll.The service is opening its pre-roll video ad program to popular Twitter users, giving them a way to make money for their efforts.The ads play before the videos that people share on the platform, and they come with a skip button, much like the one on YouTube. Twitter has... Continue reading at Advertising Age

[ Advertising Age | 2016-08-30 00:00:00 UTC ]
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Facebook Seizes Header Bidding to Challenge Google in Programmatic Ad Sales

A digital advertising battle royale is taking shape, as Facebook appears to be moving forward with plans to compete against Google for programmatic ad dollars that have historically been dominated by the search giant.Facebook has a simple strategy: bring advertiser demand from the Facebook... Continue reading at Advertising Age

[ Advertising Age | 2016-08-25 00:00:00 UTC ]
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How Trinity Mirror raised its programmatic ad yields by 40 percent

Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield... Continue reading at Digiday

[ Digiday | 2016-08-23 00:00:00 UTC ]
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DCN’s Jason Kint: Ad blocking can benefit publishers

Jason Kint, head of publisher group Digital Content Next, believes the ad blocking crisis is a terrible opportunity to waste. This is a chance for publishers, leaning on their direct relationship with their audience, to take back power from the array of tech intermediaries and platforms that... Continue reading at Digiday

[ Digiday | 2016-08-23 00:00:00 UTC ]
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