Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And please join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s event with a wrap-up party where we will bring together marketing and agency executives to dissect and analyze the presentations of the week. Register here. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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To combat Amazon's "global shopping day" on July 12, Connecticut bookseller R.J. Julia is encouraging customers to shop local with a dueling event through which it will donate 10% of its sales to the community. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-11 00:00:00 UTC ]
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#combat amazon
Amberley is to publish But What If We’re Wrong?: Thinking about the Present as If It Were the Past by Chuck Klosterman in September. Continue reading at The Bookseller
[ The Bookseller | 2016-07-02 00:00:00 UTC ]
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#chuck klosterman
Axel Springer and ad blocking company Eyeo have clashed in several court battles. Most recently, the German publisher was handed a slight victory; the ad block company cannot accept a fee from the publisher to be on its acceptable ads initiative. This is encouraging for U.K. publishers; however,... Continue reading at Digiday
[ Digiday | 2016-06-29 00:00:00 UTC ]
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#uk publishers
#german publisher
#axel springer
Advertising Age is now accepting submissions for its annual Media Mavens honors recognizing the people who reshaping media and marketing today. Who do you think should be recognized in the class of 2016?Previous honorees include TV chiefs pushing their networks forward, marketers deftly steering... Continue reading at Advertising Age
[ Advertising Age | 2016-06-28 00:00:00 UTC ]
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#reality tv
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Joe “The Body Coach” Wicks’ follow-up to his record-setting début fitness title has rocketed to the top of the charts in a strong week overall as a Father’s Day surge boosted print book sales by almost 20%. Continue reading at The Bookseller
[ The Bookseller | 2016-06-22 00:00:00 UTC ]
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#strong week
A recent campaign success story for Feeding America could shed light on how consumers are using devices and which publishers are actually driving traffic. Working with the Ad Council and Facebook's Atlas measurement platform, the Chicago-based nonprofit launched an eight-week digital campaign... Continue reading at AdWeek
[ AdWeek | 2016-06-20 00:00:00 UTC ]
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A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websites perform better than those on social media. According to a study by Teads, a video technology platform that works with many of the world's top... Continue reading at AdWeek
[ AdWeek | 2016-06-16 00:00:00 UTC ]
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#$100 million
#ad formats
Service to become Sky Cinema from 8 July, offering more releases including Star Wars: The Force AwakensSky will premiere a new film every day, including the latest Star Wars film this summer, as part of a rebrand of Sky Movies as Sky Cinema. The move will see a 75% increase in the number of... Continue reading at The Guardian
[ The Guardian | 2016-06-15 00:00:00 UTC ]
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One literary agent's story at this fourth iteration of the international conference was about selling 2,000 English-language titles into the Chinese market. Going the other direction? Not so easy. The post Illustrations, Design, and Above All Stories: China’s StoryDrive Asia 2016, Part 2... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-13 00:00:00 UTC ]
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#literary agent
#international conference
#chinese market
Assistant editor Drucilla Shultz recommends the Penryn and the End of Days Trilogy by Susan Ee, a refreshingly dark YA love story set during an angel apocalypse. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
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#susan ee
The German publisher continues to focus on building its digital subscription business with $250m purchase of research companyAxel Springer has snapped up market research firm eMarketer in a $250m (£173m) deal as the German publisher continues to focus on building its digital subscription... Continue reading at The Guardian
[ The Guardian | 2016-06-10 00:00:00 UTC ]
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#business insider
#media group
Simon & Schuster UK's online community of women's fiction, Books and the City, is to host a Digital Originals submission day on 15th July. Continue reading at The Bookseller
[ The Bookseller | 2016-06-10 00:00:00 UTC ]
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#online community
#15th july
For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising... Continue reading at AdWeek
[ AdWeek | 2016-06-08 00:00:00 UTC ]
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#make purchases
#mobile devices
#weekly basis
#financial services
#usa today
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Microsoft has launched an iOS version of its mobile design app, Sprightly, which helps small businesses design snazzy promotional materials without needing a PC or complicated tools.Sprightly helps people create flyers, e-cards, catalogs and price lists on their phones. Designs can then... Continue reading at PC World
[ PC World | 2016-06-08 00:00:00 UTC ]
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#reach customers
#stay relevant
As people do more of their reading in social feeds and Facebook clamps down on organic reach, publishers are increasingly relying on paid social to distribute native ads. But fully three-fourths of publishers don't disclose how much paid social they use, according to a new report from Polar.... Continue reading at Digiday
[ Digiday | 2016-06-07 00:00:00 UTC ]
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#social feeds
#organic reach
#increasingly relying
#paid social
#growing problem
#media buyers
Maria Rodale, the chairwoman and chief executive of the magazine’s publishing company, said that going ad-free would reduce Prevention’s operating expenses by more than 50 percent. Continue reading at The New York Times
[ The New York Times | 2016-06-06 00:00:00 UTC ]
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#prevention magazine
#maria rodale
Sylvia Day’s One With You (Michael Joseph) has easily romped to the top of The Bookseller’s April E-Book Ranking, outselling the second-placed title by a factor of over four to one. Continue reading at The Bookseller
[ The Bookseller | 2016-06-04 00:00:00 UTC ]
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#sylvia day
#michael joseph
A quick look at how this year's Independent Bookstore Day went, with participating stores jumping from 365 to 430. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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The news is like the ocean. On the surface, everything might seem pretty, but the further down you go, the worse things look. That, at least, is the metaphor behind a new ad from Veja, a popular right-leaning (if not right-wing) Brazilian magazine that featured President Obama as Che Guevara... Continue reading at AdWeek
[ AdWeek | 2016-05-31 00:00:00 UTC ]
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Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be built inside of it. Ford, Target, Nike, Samsung, Little Caesars, Apple, Procter & Gamble and L'Oreal are among the... Continue reading at AdWeek
[ AdWeek | 2016-05-26 00:00:00 UTC ]
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#immersive experience
#video player
#video showing
#wider audience