Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And please join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s event with a wrap-up party where we will bring together marketing and agency executives to dissect and analyze the presentations of the week. Register here. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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Authors and critics are warning that Middle Grade children’s books, for readers aged eight to 12 years, are failing to get the attention they merit from the media and book prize organisers because of the dominance of Young Adult titles. Continue reading at The Bookseller
[ The Bookseller | 2016-02-15 00:00:00 UTC ]
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#readers aged
"We know magazines work and we're willing to put our money where our mouth is," Meredith's Britta Cleveland tells Folio:. The post Major Publishers Bet on Power of Print Ads with Money-Back Guarantee appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-12 00:00:00 UTC ]
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#print ads
The book trade is aiming to put books at the heart of Valentine's Day, with publishers unveiling a range of campaigns reflecting that there is a light and a dark side to the day. Continue reading at The Bookseller
[ The Bookseller | 2016-02-12 00:00:00 UTC ]
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#book trade
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India's Business Standard reports that Amazon has purchased a 26-percent share in Westland, the book publishing unit of Tata's Trent Ltd. The post Amazon Invests in India’s Westlake: ‘Still Very Much Day One’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-12 00:00:00 UTC ]
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India's Business Standard reports that Amazon has purchased a 26-percent share in Westland, the book publishing unit of Tata's Trent Ltd. The post Amazon Invests in India’s Westland: ‘Still Very Much Day One’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-12 00:00:00 UTC ]
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#amazon invests
#26-percent share
The rise of ad blocking has forced publishers to re-examine not just their advertising, but also their paid models. Micropayments had a flurry of interest over the last few years, which went in hand with the rise of platforms like Blendle, but have so far failed to make any real difference to... Continue reading at Digiday
[ Digiday | 2016-02-10 00:00:00 UTC ]
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#ad blocking
#forced publishers
#real difference
#bottom line
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#uk publisher
The support for National Libraries Day, which took place on Saturday and saw communities across the UK participate in more than 850 events, was "truly inspirational" and featured endorsements from authors and illustrators Sir Quentin Blake, Michael Rosen and Sarah McIntyre. Continue reading at The Bookseller
[ The Bookseller | 2016-02-09 00:00:00 UTC ]
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#michael rosen
#sarah mcintyre
Tech publisher Wired, which found that more than 20 percent of its daily readers use ad-blocking software, thinks it's found a way to recoup some of that lost advertising revenue: start charging users for blocking ads. This morning, Wired began telling readers who use ad blockers it will... Continue reading at AdWeek
[ AdWeek | 2016-02-09 00:00:00 UTC ]
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#ad blocking
#major source
#online publishers
Shares of News Corp., controlled by billionaire Rupert Murdoch, had a record decline after the publisher of the Wall Street Journal and New York Post reported fiscal second-quarter profit that missed analysts' estimates.Earnings, excluding some items, were 20 cents a share in the period ended... Continue reading at Advertising Age
[ Advertising Age | 2016-02-06 00:00:00 UTC ]
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#year earlier
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#york trading
Online community Toppsta is partnering with World Book Day this year, providing reviews of the £1 titles in the run-up to the day itself on 3rd March. Continue reading at The Bookseller
[ The Bookseller | 2016-02-06 00:00:00 UTC ]
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#3rd march
Libraries across the country are hosting a range of events to encourage their communities to show "solidarity and support" in celebration of "our fantastic, vibrant libraries" to mark National Libraries Day tomorrow. Continue reading at The Bookseller
[ The Bookseller | 2016-02-06 00:00:00 UTC ]
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The fourth book in James Patterson's NYPD Red series, co-written with Marshall Karp, debuted in second place on the iBooks bestsellers list for the week ended January 31. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-04 00:00:00 UTC ]
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#james patterson
#ibooks bestsellers
#fourth book
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Snapchat is getting closer to forking over the data that advertisers want, and the stats will be coming in the form of mobile app-install ads. Today, a short video ad promoting SGN's mobile game Cookie Jam is running within iHeartRadio's Discover channel—the app's hub of daily content from... Continue reading at AdWeek
[ AdWeek | 2016-02-04 00:00:00 UTC ]
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#app-install ads
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If you believe what you read, and what you hear at events like the IAB's Annual Leadership Meeting, ad blocking is an existential crisis for the advertising industry, and even more so for the content publishing industry. At the aforementioned meeting, Article 19 of the Universal Declaration of... Continue reading at Advertising Age
[ Advertising Age | 2016-02-03 00:00:00 UTC ]
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#universal declaration
#human rights
#put back
Being a social media manager involves more than tweeting, apparently. Hayley Saltzman works at Bustle in the role and revealed that her job is more strategic and planning tweets, Facebook posts and Instagram pictures. She tells Digiday that she figures out how to bring traffic into the site and... Continue reading at Digiday
[ Digiday | 2016-02-03 00:00:00 UTC ]
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#post day
#facebook posts
Published to mark the 40th anniversary of the French comics publisher Humanoids, 'Tipping Point' will be published simultaniously in France, Japan, the U.K., and the U.S. in January and February 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-29 00:00:00 UTC ]
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#tipping point
#40th anniversary
Brands are going long on Snapchat—at least with video. After beginning to test the first "swipe to view" video ad with Activision's Call of Duty in November, a series of brands are now experimenting with ads that promote clips longer than 10 seconds. On Wednesday, three entertainment... Continue reading at AdWeek
[ AdWeek | 2016-01-29 00:00:00 UTC ]
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#coming months
#live feed
Gawker Media CEO Nick Denton told Recode that the publisher, which used to view Facebook warily, is now "going all in" on Facebook Instant Articles. He's now come around to the idea that Facebook can simply provide a better user experience and even monetize better than the options publishers... Continue reading at Digiday
[ Digiday | 2016-01-28 00:00:00 UTC ]
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#nick denton
#ad tech
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Andersen Press has teamed up with the Chartered Institute of Library and Information Professionals to launch the Elmer National Libraries Day competition as part of its 40th anniversary celebrations for the press and its colourful patchwork elephant, Elmer. Continue reading at The Bookseller
[ The Bookseller | 2016-01-28 00:00:00 UTC ]
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#andersen press
#chartered institute
#information professionals
Facebook is expanding its ad network from just third-party apps to the mobile Web. The Menlo Park, Calif.-based company will begin making its Facebook Audience Network available for publishers and advertisers outside of publishers' native apps. The Audience Network for the mobile Web will... Continue reading at AdWeek
[ AdWeek | 2016-01-27 00:00:00 UTC ]
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#mediation services
#elite daily
#news sites
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