#real difference

Publishing news tagged with #real difference


Only the brave will reap the benefits of creativity

There’s an old saying in screenwriting: If you want to reveal the truth of a character, dial up the pressure and force him or her to make a choice. Well, it seems a choice is being forced upon our industry, and I think it’s a great thing. A recent Forrester report, “The Cost of Creativity,”... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-26 07:00:00 UTC ]
More news stories like this | News stories tagged with: #comfort zones #origin story #advertising campaign #ad campaign #real difference #digital media


NDP Scores with NBA’s New Direction

The National Book Foundation’s new National Book Award for Translated Literature made a real difference for New Directions Publishing, whose book 'The Emissary,' written by Yoko Tawada and translated from the Japanese by Margaret Mitsutani, won the inaugural prize. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2019-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real difference #inaugural prize


The Wall Street Journal's Social Vendor Says Facebook Is Not Suppressing Conservative News

Facebook's main news section, called Trending, has never been so buzzy thanks to a political web it allegedly weaved itself, with many critics crawling to the surface in the last five days.  The digital giant has been bashed by right-wing pundits and other media watchers since Gizmodo... Continue reading at 'AdWeek'

[ AdWeek | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #informal poll #real difference #scary thing #earlier version #story stated


Nickel and dimed: Micropayments won’t solve ad blocking

The rise of ad blocking has forced publishers to re-examine not just their advertising, but also their paid models. Micropayments had a flurry of interest over the last few years, which went in hand with the rise of platforms like Blendle, but have so far failed to make any real difference to... Continue reading at 'Digiday'

[ Digiday | 2016-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking #forced publishers #real difference #bottom line #ad-free content #uk publisher


No, we haven’t banned books on pigs – but sensitivity is key in global publishing | Jane Harley

At Oxford University Press we have to balance children’s cultural and learning needs, while retaining some healthy common senseGiven that our editorial guidelines that reference pigs and pork have been in place for as long as I can remember, little did I imagine that they would attract... Continue reading at 'The Guardian'

[ The Guardian | 2015-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish books #positive impact #real difference