Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And please join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s event with a wrap-up party where we will bring together marketing and agency executives to dissect and analyze the presentations of the week. Register here. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
News tagged with:
#takeawaysfrom iab
#shoppable ads
#inbox daily
#biggest news
#forwarded email
#agency executives
#digital content
A £5,000 donation and tweet from Harry Potter author JK Rowling have pushed The Good Immigrant to its funding targetA host of authors, including JK Rowling, David Nicholls, Jonathan Coe and Evie Wyld have powered a crowdfunded anthology of essays on race and immigration to its funding target in... Continue reading at The Guardian
[ The Guardian | 2015-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jonathan coe
#evie wyld
#crowdfunded anthology
#funding target
#million followers
#brown people
Authors are divided into two camps – those who self-publish and those who are traditionally-published, and the “eternal debate” over which is superior should end, The Bookseller’s Author Day has heard. Continue reading at The Bookseller
[ The Bookseller | 2015-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#author day
Trinity Mirror has come a long way digitally in the last year. Its acquisition of Local World last month makes it the biggest U.K. newspaper publisher and it expects to double its digital ad sales, which were £16.6 million ($25 mi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad blocking
#trinity mirror
Media consumers who prefer native digital content now make up nearly half the audience for entertainment in developed markets and more than a third of the audience for publishing and online services. In developing markets, those shares are slightly lower but trending in the same direction, Bain... Continue reading at Advertising Age
[ Advertising Age | 2015-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile channels
#media companies
#online news
Actor Jeremy Irons will read T S Eliot’s Old Possum's Book Of Practical Cats poems on Radio 4 on Christmas Day morning as part of a host of literature-related festive programming. Continue reading at The Bookseller
[ The Bookseller | 2015-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#christmas day
This year's Bookseller 100—our annual list of the main movers and shakers in the book trade—marks a generational shift. Continue reading at The Bookseller
[ The Bookseller | 2015-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#annual list
Digital publishers are looking for all kinds of alternatives to the traditional banner ad. They've typically looked at new ways of fusing editorial and advertising -- sponsored articles, branded videos, etc. -- but Mashable has come up with a way to add e-commerce to the mix.On Cyber Monday... Continue reading at Advertising Age
[ Advertising Age | 2015-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online store
#digital publishers
#branded videos
#making money
A band of children's authors with recently published ninja-themed books have joined forces to organize Ninja Day Story Time, to encourage booksellers, librarians, and young ninja devotees to celebrate the occasion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#authors rally
#joined forces
#encourage booksellers
Katniss Everdeen may have come out on top of the weekend box office with an estimated $101 million in domestic ticket sales, but the new "The Hunger Games: Mockingjay -- Part 2" fell short of industry expectations and, unlike the "Twilight" and "Harry Potter" young-adult juggernauts, her "Hunger... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hunger games
#fell short
#harry potter
The convergence of digital and linear business models and operations may be the hottest and most important strategic topic in the digital ad business today. Certainly, it is changing how major stakeholders -- publishers and media properties, brands, advertisers and agencies -- view the... Continue reading at Advertising Age
[ Advertising Age | 2015-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#increase revenue
Amazon.co.uk is expanding its Prime same day delivery service across the Midlands, Bristol, Edinburgh, Glasgow and Milton Keynes. The service is now available to residents in Birmingham, Bristol, Dudley, Edinburgh, Glasgow, Milton Keynes, Northampton, Walsall and Wolverhampton, with further... Continue reading at The Bookseller
[ The Bookseller | 2015-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#milton keynes
#rapid expansion
#greater london
For any brands still looking to do some holiday shopping, Facebook is making a list of people whose attentions they might want to buy.Starting on Thanksgiving and running through New Year's Day, Facebook and its photo-sharing app Instagram will let brands target ads to people who publish posts... Continue reading at Advertising Age
[ Advertising Age | 2015-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad targeting
#holiday shopping
#black friday
#ad format
Sylvia Day’s fifth and final novel in the Crossfire series, One with You, is to be published by Michael Joseph on 5th April next year. Continue reading at The Bookseller
[ The Bookseller | 2015-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sylvia day
#michael joseph
The focus was on deal-making on the second day of the Shanghai International Children's Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#good day
#book fair
#shanghai children
St. Martin's Press will publish 'One With You' on April 5 in the U.S., taking the series over from Penguin's Berkley imprint, which released the previous four books in the series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#berkley imprint
“We definitely want to support local bookshops, we all love what they do," John Bennett tells Molly Flatt, in this installment of her series on our FutureBook 2015 BookTech Awards Showcase shortlist. Continue reading at The Bookseller
[ The Bookseller | 2015-11-13 00:00:00 UTC ]
More news stories like this |
If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#360-degree videos
#small step
#oculus rift
#company revealed
Sainsbury’s has released its flagship Christmas television advert featuring children’s author Judith Kerr’s Mog character at its heart, in a bid to raise funds for Save the Children’s literacy campaign. Continue reading at The Bookseller
[ The Bookseller | 2015-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#judith kerr
#raise funds
#literacy campaign
"360-degree marketing" has been an industry buzzword for years, but what about 360-degree advertising?Facebook is starting to test 360-degree video ads with a handful of brands including AT&T, Samsung and Nestle, all of which can be seen below. Facebook officially introduced the virtual... Continue reading at Advertising Age
[ Advertising Age | 2015-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#desktop site
#android apps
Facebook is experimenting with new advertising approaches for its Instant Articles platform after publishers encountered challenges generating ad revenue because of restrictions imposed by the social network. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-12 00:00:00 UTC ]
More news stories like this |