Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And please join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s event with a wrap-up party where we will bring together marketing and agency executives to dissect and analyze the presentations of the week. Register here. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
News tagged with:
#takeawaysfrom iab
#shoppable ads
#inbox daily
#biggest news
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#digital content
World Book Day will host its first live Teen Fest as part of next year’s celebrations, featuring authors James Dawson and Rainbow Rowell, and will also attempt to break its first Guinness World Record. Continue reading at The Bookseller
[ The Bookseller | 2015-11-12 00:00:00 UTC ]
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#rainbow rowell
The dystopian YA franchise that has made an indelible mark on popular culture has reached its final chapter with the release of Lionsgate's 'Mockingjay Part 2' on November 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-10 00:00:00 UTC ]
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#movie alert
#hunger games
#indelible mark
#popular culture
#final chapter
Debate about the future of the academic book will rage across the UK this week, with widespread support among publishers, academics, booksellers and librarians for the first Academic Book Week. Continue reading at The Bookseller
[ The Bookseller | 2015-11-09 00:00:00 UTC ]
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#academic book
#widespread support
"When listening, you truly feel as though you are physically in the room where the recording took place." Montreal-born Michel Lafrance tells Molly Flatt about binaural recording, which is the foundation of his Owl Field startup. Continue reading at The Bookseller
[ The Bookseller | 2015-11-06 00:00:00 UTC ]
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#binaural recording
#owl field
Publishers Pan Macmillan, HarperCollins and literary agency Peters, Fraser & Dunlop will provide authors with face-to-face advice and feedback as part of The Bookseller’s inaugural Author Day. Continue reading at The Bookseller
[ The Bookseller | 2015-11-06 00:00:00 UTC ]
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#author day
#fraser dunlop
Axel Springer, the German publishing and digital media group, on Wednesday raised its forecast for 2015 revenues as increasing sales of digital classified advertising offset continued declines in print circulation and other revenues. The impro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-04 00:00:00 UTC ]
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#ad sales
#axel springer
#german publishing
#increasing sales
#print circulation
This year, the expedited holiday shipping program Random House initiated for indie booksellers in 2011 will feature frontlist and backlist titles published by Penguin. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-03 00:00:00 UTC ]
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#indie booksellers
Touting strong early performances of its Carousel ads, Instagram has opened up the option to buy the multi-photo campaigns through its self-service interfaces. Carousel lets marketers use up to five still images in a single ad, as viewers can swipe through them like virtual magazine pages. ... Continue reading at AdWeek
[ AdWeek | 2015-10-31 00:00:00 UTC ]
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"The name is meant to refer to reeds," not reading, according to Reedsy's chief operating officer Ricardo Fayet. We interviewed him a bit over a year ago here at The FutureBook, as the fledgling outfit was getting under way and talking "collaboration tools" that still are to come. Continue reading at The Bookseller
[ The Bookseller | 2015-10-30 00:00:00 UTC ]
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#booktech showcase
Mitali Perkins sells to FSG, Feiwel & Friends nabs teacher Jake Burt’s debut, Amy Ephron sells her first children’s book, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-30 00:00:00 UTC ]
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#book deals
Curtis Brown and Conville and Walsh are to host a Twitter based event dedicated to "de-mystifying" the publishing process for prospective authors, called Discovery Day Online. Following the literary agencies’ Discovery Days in 2012 and 2013, held at Foyles Charing Cross Road, Discovery Day... Continue reading at The Bookseller
[ The Bookseller | 2015-10-28 00:00:00 UTC ]
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#discovery day
#curtis brown
#literary agencies
#literary agent
#giving advice
#published author
Lena Dunham's female-focused newsletter Lenny isn't a celebrity side project. The creator of HBO's "Girls" is turning it into a money-making media company with help from Hearst.Introduced in September by Ms. Dunham and "Girls" showrunner Jenni Konner, Lenny's twice-weekly newsletter has carried... Continue reading at Advertising Age
[ Advertising Age | 2015-10-27 00:00:00 UTC ]
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#exclusive deal
#hillary clinton
#jennifer lawrence
#email newsletter
German publisher Axel Springer and Adblock Plus have entered a new round in their fight over ad blocking. Adblock Plus accused the publisher of quashing discussion about how to get around Axel Springer's newly erected wall that keeps ad-block users from accessing the site of its tabloid,... Continue reading at Digiday
[ Digiday | 2015-10-27 00:00:00 UTC ]
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#ad blocking
#axel springer
Everyone’s to blame for the state of digital advertising, but ad blocking is a problem that’s landed right in publishers’ laps. The post Playing Hot Potatoes With Ad Blocking appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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#ad blocking
#digital advertising
Apple's recent flipping of the switch to allow for ad-blocking apps has sent the digital publishing world into a full-blown crisis, as the number of consumers fed up with ads that clutter and slow down websites—and doing something about it—has reached critical mass. While ad blocking has been... Continue reading at AdWeek
[ AdWeek | 2015-10-26 00:00:00 UTC ]
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#huge concern
Video is increasingly becoming part of the stock-in-trade for traditional publishers like The New York Times. Now, pure plays in the new media industry, including BuzzFeed, Vice Media and Huffington Post, are, as The Wall Street Journa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
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#growing importance
#ad viewability
#media industry
#including buzzfeed
#vice media
#huffington post
With an iOS update expanding ad-blocking's reach, experts say smaller publishers and bloggers have fewer means of survival.As the debate over online ad blocking heats up with the arrival of iOS 9, experts say the biggest casualties of the online ad war may be small publishers and bloggers with... Continue reading at Fast Company
[ Fast Company | 2015-10-22 00:00:00 UTC ]
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#ad-blocking software
#smaller publishers
#small publishers
The Bookseller and FutureBook invite you to our inaugural Author Day. Now is the time for authors, publishers and the book trade to come together, share ideas and move from discussion to action. At a time of unprecedented change and promise for authors, our emphasis is on exploring potentially... Continue reading at The Bookseller
[ The Bookseller | 2015-10-21 00:00:00 UTC ]
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#author day
#book trade
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#industry players
WPP chief says publishers cannot rely solely on digital advertising, adding that his marketing services group is re-evaluating its spend on Google and FacebookSir Martin Sorrell has said that the slowdown in digital newspaper advertising growth is proof that publishers should have... Continue reading at The Guardian
[ The Guardian | 2015-10-19 00:00:00 UTC ]
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#martin sorrell
#digital advertising
Brands are just starting to play with Facebook's full-screen mobile ads, but Wendy's social marketers already seem to be having lots of fun with the new format. The fast-food chain is running a campaign that uses a combination of photos, videos and GIFs to show how each layer of its hamburgers... Continue reading at AdWeek
[ AdWeek | 2015-10-19 00:00:00 UTC ]
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#vertical video
#mobile ads
#social marketers
#michael kors