#vertical video

Publishing news tagged with #vertical video

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What Do Publishers Need to Know About Vertical Video?

[Sponsored] MediaRadar examines a new ad format that's getting a wide embrace from agencies and publishers alike. The post What Do Publishers Need to Know About Vertical Video? appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2017-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers alike #vertical video #ad format

Why 2017 Will be the Tipping Point for Native Mobile Advertising

Three years ago, the great prophecy came true: consumers used the tiny computers in their pockets more than the computers sitting on their desks. Seeing this trend, and responding to the necessity of reduced screen space, discovery platforms like Facebook redesigned their experiences and... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vertical video #mobile web #major themes #clear winner

4 Big Developments That Show Why Snapchat Was 2015's Buzziest Platform

When Snapchat's CEO Evan Spiegel took the main stage at this year's Cannes Lions International Festival of Creativity, the crème de la crème of advertising conferences, his company's prominent place in the marketing world seemed solidified. But that was only one of the big moments in 2015 that... Continue reading at 'AdWeek'

[ AdWeek | 2015-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vertical video

Wendy's Is Making Snapchat-Like Mobile Ads on Facebook

Brands are just starting to play with Facebook's full-screen mobile ads, but Wendy's social marketers already seem to be having lots of fun with the new format. The fast-food chain is running a campaign that uses a combination of photos, videos and GIFs to show how each layer of its hamburgers... Continue reading at 'AdWeek'